October 30, 2019 by kicksta

Instagram For Business: The Complete Guide for 2020

Instagram for business is a powerful tool that can help your company’s visibility and sales skyrocket. Over the years, Instagram has evolved into a platform that’s almost tailor-made for brands to showcase their products and services. Consumers (one billion of them) are already on Instagram; many of them have a large disposable income, while a majority of them use the platform to find new brands, with 70 percent of users regularly using Instagram to search for a brand

Are you marketing your business on Instagram? If not, you should be — because other brands are winning big on this social media platform. It’s time to jump in and get a piece of the action. Here are a few more reasons why you should use Instagram for business.

Why Use Instagram For Business?

You might be wondering whether Instagram is really that helpful for business. Is learning how to use this platform even worth your time? The answer is yes, but you don’t have to take our word for it. Let’s look at some statistics that prove why you should be using Instagram for business.

Drive Sales

One of the biggest reasons businesses use Instagram is because it helps them drive more sales and increase their overall revenue. 83 percent of people use Instagram to discover new products or services, and 81 percent of people also do their research on those products using Instagram. And 30 percent of users have bought a product they discovered on Instagram.

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Instagram is a good place to get your products out there. And lately, the platform has been making it even easier for brands to make sales on Instagram by adding features such as product tags. Businesses and individuals are making money on Instagram every day; how does $332,640 in three months sound? Start using Instagram, and if you use it the right way, you’ll start seeing more sales.

Increase Visibility

By using Instagram as a marketing platform, you can increase your brand’s visibility, helping more people become familiar with who you are and what you do. Teens, millennials, and adults are all on Instagram, so no matter who you’re trying to reach, you can do it with this social platform. 

Instagram is a powerful marketing platform thanks to its sheer size; since Instagram has one billion monthly users, it’s a pretty safe bet that a big chunk of your customers have an account. You can get your brand and your message in front of a diverse group of people by using Instagram. And once more people become familiar with your brand, you can use marketing tactics to convince them to hit follow and join the fun.

Connect With Your Customers

Prior to social media, brands didn’t have as many opportunities to connect with their customers. But now, you can have in-depth conversations with customers around the world. What does this look like on Instagram? Conversations via DM’s, comments on a post, and interactions through polls or quizzes on your Instagram Stories can help you get to know your customers a little more and help them get to know you.

example of quiz stickers

Connecting with customers like this is important: You need to listen to what your customers are saying so you can tweak your products and business according to their wants and needs, making your target audience more likely to buy in. And for your customers, communicating with a brand on Instagram can help them feel valued and heard by that brand. 

Engaging with users can help you get more organic Instagram followers who will hopefully convert into customers.

In short, customer-company interaction is a win-win for everybody, and Instagram is a great platform to facilitate those interactions. 

How to Use Instagram For Business

If you’re new at the whole Instagram for business thing, don’t worry! We’re going to walk you through exactly how to set up an Instagram business account. (Note: these screenshots are from the Instagram app, so if you’re creating an account on desktop, it may look a little different.)

First, choose a username; it may take a few tries to land on a username that’s not already taken. Once you have a username, create a password and then add the phone number or email address you want to be associated with the account — Instagram will send a verification code to that number or email. 

how to set up instagram account

Once you’ve entered the verification code, Instagram will also offer you the option to connect with your Facebook friends and contacts, which you may or may not want to do. After that, you’re in — you officially have an Instagram account.

Now you have a profile, but it’s not yet an Instagram business account. Go to your profile (bottom right-hand corner of the screen) and into Settings (tap the three lines at the upper right-hand corner of the screen, and then click “Settings” at the very bottom). From there, tap “Account” and “Switch to Professional Account.” You’ll be prompted to choose whether you are a creator (like an artist or influencer) or a business (a retailer, brand, etc). Click “Next” on whichever choice best describes you and follow the prompts to choose a category. Instagram will then ask you to review your contact info and connect with your business Facebook page. Then, you’ll officially have a business Instagram profile.

how to set up Instagram professional account

Now that your profile is set up, it’s time to optimize it. Fill out your bio with information on your business — where you’re located, what you do, and any other important details people need to know. 

optimizing your Instagram bio

A link in your bio is also important. If you’re just starting out on Instagram, link to your website homepage; later, you may want to link to a specific product page or landing page to promote a good deal. You can also use a tool called Linktree to create a dedicated landing page with multiple links (to your other social media, your website, etc).

Finally, once your business account is set up and your profile is optimized, start focusing on analytics. Instagram analytics can help you understand your audience and post content that caters to them, equaling more web traffic and more sales. Track your analytics using the Insights tab (located under the three black lines at the upper right-hand corner of your profile) and let those statistics guide you as you continue tweaking and perfecting your IG strategy over time.

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Instagram for Business: Best Practices

Now that your Instagram account is ready to go, there are a few things you need to focus on to get more Instagram followers and make sales.

Utilize Hashtags

Hashtags are a great way to help more people find your account. They’re a powerful tool, but only if used correctly; select relevant hashtags with a purpose behind each one instead of simply filling in anything you can think of. Relevant hashtags will help categorize your posts and get them in the hands of your target audience. If you aren’t sure where to start, use a hashtag generator to get a list of potential tags. Then narrow it down to a smaller number — the right number of hashtags to use per post varies from brand to brand, but could range from seven to 30 — and do some testing to see which hashtags perform best (tap “view insights” on a certain post to see how many people found that post via hashtags).

utilizing hashtags for business

Choose A Theme

Every business needs an on-brand Instagram theme that includes a defined brand voice, color scheme, type of content, and more. A consistent theme will make your brand easily recognizable to your followers and will give your feed a cohesive look, inviting users to follow along. 

Choose a certain tone of voice to use in your captions — playful and sassy if that works for your brand, or maybe laid-back and mellow. Then pick what type of content you’re going to post. Videos? Photos? Graphics? A mixture of the above? If you choose graphics, be consistent with the colors and fonts you use; and if you choose photos, use Instagram tools for photo editing such as VSCO or Lightroom to edit each photo the same way.

Product Tags

Instagram’s relatively new product tags feature offers a great way to showcase your products on Instagram. When you tag a product, people looking at your post can tap the photo and see a tag with the name and price of each product. They can tap a specific tag to see a full description of the product, and from there, choose to view the product on the website. 

Instagram product tags

Instagram Ads

In addition to posting on your Instagram profile, you can also use Instagram ads to get your name in front of more people. Instagram ads have several benefits: They have a high conversion rate, helping you gain more customers. It’s easy to target your ideal audience. And creating ads on Instagram is not expensive. 

You can create Instagram ads from your Facebook Ad Manager. As you design the ads, don’t make them look like ads; make them look like normal posts so people won’t be tempted to scroll by. Include a CTA (such as xfinity’s “Shop Now” button) that asks people to do whatever it is you want them to do.

creating an Instagram ad

Partner With Influencers

Influencer marketing is a field that’s quickly growing; currently a $5-$10 billion industry, it’s not going away anytime soon. Identify some influencers or micro influencers in your industry that look like a good fit and reach out to them, offering free products in exchange for promotion on their Instagram accounts. This is an excellent way to reach all of the people who follow and trust this influencer. 

partnering with influencers

Besides influencer marketing, try partnering with other brands to do some unique collaborations. For instance, mattress company Casper partnered with non-competing furniture company West Elm to show off its mattresses and furniture together, equaling more visibility for both companies.

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The bottom line is to find creative ways to promote yourself and your brand; don’t overwhelm people by sounding too salesy. Partnerships with influencers and other brands are a great way to market your business, but to do it more under the radar.

Use Stories

Engage with your audience by using Instagram Stories, utilizing features such as polls, quizzes, and questions to interact with your followers. This is also a great way to go behind-the-scenes and humanize your brand. Content such as videos of your employees goofing off in the office or photos that show how your brand is expanding can go a long way toward helping you connect with your followers. And since so many people view Instagram Stories (500 million users every day), Stories are a great place to share this kind of content. Here, women’s clothing company Inherit Clothing Co. shared some snaps of its employees wrapping products to ship out.

stories business behind-the-scenes

How to Gain More Followers

You can get organic Instagram followers by using hashtags, establishing a brand voice, partnering with influencers, and following the other best practices mentioned above. But one more great (and often-overlooked) way to get more organic followers is by using an Instagram growth service such as Kicksta.

Kicksta is a tool that works to attract users in your target audience, “liking” posts from those users so they’ll come check out your account. On average, Kicksta can save you two-and-a-half hours each day, growing your account while you spend your time doing other important things. Kicksta increases your brand awareness, provides you with insights on how things are going, and keeps all of your information safe. Quality growth services like Kicksta are an excellent way to get more followers on Instagram.

Get More Instagram Followers

Instagram for business might seem like a mystery, but once you know what you need to do, it’s not that hard. Optimize your Instagram business account, start posting high-quality content, and then enjoy using Instagram as a way to help your business grow

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