The Top Link in Bio Tools for Instagram

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link in bio for Instagram

Sam Hackett

Published: Aug 11, 2020

Last Updated: Aug 26, 2020

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Are you looking for a tool to help you add a link in bio for Instagram? Instagram is a fantastic marketing platform for brands and influencers alike. But since this social media platform only lets you have one live link in your bio, it can be difficult to effectively market on Instagram.

Get around this issue by using a link in bio tool. These tools can help you add a link in bio for Instagram and make the most of your marketing on Instagram. Let’s break down what a link in bio tool is and highlight some of the top options that you can use to add a link in bio for Instagram.

What Is A Link in Bio Tool?

A link in bio tool is a helpful asset for influencers who are marketing products or services on Instagram. With a link in bio tool, you have the ability to create a customized landing page that shows all of your other relevant links. Your followers will be able to tap the single URL in your bio and open up a landing page with multiple call to action buttons leading to your various links.

Link in bio tools allow you to take full advantage of the one link Instagram lets you have. Most tools let you customize your landing page so the colors and design match your branding. They let you add your other social media networks or copy and paste whatever URL you’d like to share. And they also track your analytics so you can understand how much of your website traffic is coming from Instagram.

Link in bio tools are a smart way to get more out of your Instagram marketing as you add a link in bio for Instagram. 

Best Practices For Using Link In Bio Tools 

Link in bio tools are helpful, but they aren’t magic. These tools do require a little know-how on your end to get off the ground. Here are a few best practices for link in bio tools so you can truly optimize your Instagram bio link.


Cross-promotion is defined as using one of your products or platforms to promote another. It’s a savvy move for marketers: It allows you to cast your marketing net as wide as possible. You might choose to add a link in bio for Instagram to get the word out about your website, digital product, or your other social media networks.

In the example below, Edward William uses his link to drive his followers to his facebook writing course and podcast. Utilizing your link in bio to cross-promote the other platforms where you’re active is a smart move. As a result, your following on all of your channels will increase. And that will only do good things for your business.

Affiliate Marketing

Affiliate marketing is a method of marketing where influencers partner with a brand to promote the brand’s products. When a customer purchases a product from the brand after seeing it on an influencer’s account, that influencer receives a portion of the profit. Affiliate marketing is popular on Instagram — the visual nature of the platform and the large number of influencers who use it make Instagram the perfect vehicle for sponsored posts and promotions. If you work with brands as an influencer or an affiliate, you can add a link in bio for Instagram to direct your followers to a relevant product page. 

For example, influencer Rosina Sanchez is one of our affiliates and uses a link in bio tool to organize her links. Rosina includes a link that reads “Join Kicksta Today” which sends her followers to our website homepage. Link in bio tools are a great way for influencers and brands to track affiliate sales. 

Want to organically grow your Instagram and gain REAL followers?


Ecommerce companies or anyone who has a Shopify store can add a link in bio for Instagram to sell their products. With link in bio tools, this process is quicker and easier than ever. World Market uses their link to provide a shoppable Instagram feed for visitors. When you tap the link in World Market’s bio, you’re taken to a grid of their Instagram photos. Each image is linked to the website — if there’s a product you’re interested in, just tap the corresponding number and you’ll be taken to that product page. 

Easy Website Access

You can use add a link in bio for Instagram to direct your customers to the following pages on your website:

  • Your homepage
  • FAQ’s
  • Blog posts
  • Newsletter sign-up
  • Contact information

On our Instagram page we have several different links in our Instagram bio. One link sends people to our “how it works” page which will help educate potential users on our service. This is a great way to drive website traffic and make more revenue from your followers.

link in bio Instagram website access

Now that we’ve covered what a link in bio tool is and how you can use it, let’s talk about how to put a link in your Instagram bio and what are some of the top link in bio tools. is a high-quality Instagram link in bio tool that’s 100% free.

link in bio tool Instagram

Features features include:

  • Unlimited links
  • Customized landing page
  • Animated links
  • Hide logo
  • Link scheduling
  • Analytics and UTM parameters 

How to Use It

Sign up for your free account, start building your custom landing page, and learn how to put a link in your Instagram bio. Add your URLs, their titles, and thumbnail images; then decide if you want to animate any of the links (this makes them move so they grab the viewer’s eye). Customize the colors and layout of your landing page and hide the logo if desired. Finish up by adding your other social media accounts. Once your link is live, you can see lifetime analytics via your dashboard. 

Pricing is free to use.

Use to make a landing page for your Instagram bio.

link in bio tool Instagram

Features offers the following features and more:

  • Unlimited links
  • Add your other social media profiles
  • Customizable landing page
  • Analytics
  • Agency option

How to Use It

Access from any browser or device to add a link in bio for Instagram, or edit your existing links. allows you to add images for each link even when you’re using the free plan. Customize your landing page and then publish it to your Instagram bio using your unique URL.

Pricing’s payment plan has several tiers to meet all of your needs:

  • Free
  • Pro — monthly ($.099 per month)
  • Pro — lifetime ($9.99 per lifetime)
  • Pro — whitelabel ($24.99 per lifetime)
  • Agent ($1.99 per month)
  • Agency ($4.99 per month)
  • Business ($9.99 per month)
  • Premium ($49.99 per year)
  • 🤩
  • 🤙
  • 🤑

Join 10,000+ savvy Instagram marketers

If you are struggling to get the attention you deserve on Instagram, sign up for Kicksta today and start attracting more followers who are interested in your brand. by Later was created by Later, a well-known social media scheduling platform.

link in bio tool Instagram

Features offers features such as:

  • Unlimited links
  • Link scheduling
  • Analytics 
  • Link individual Instagram posts
  • Add multiple links to one Instagram post 
  • Shopify store connect 
  • Analytics 

How to Use It

With, your landing page will either look like your Instagram feed or will show a list of links. This tool is fairly straightforward to use: Add your unique URL to your bio, insert links or tag products in your Instagram posts, and then schedule your posts with Later (or add the links after the posts are published).


If you have Later’s $19/month Premium plan, you have Lite. The more advanced version of this tool, Standard, is more costly.


Linktree is one of the most popular link in bio tools for Instagram.


Linktree has many helpful features available for its users:

  • Unlimited links
  • Link scheduling
  • Priority links
  • Video links
  • Social icons and email or SMS signup
  • Downloadable analytics 
  • Customizable landing page
  • Integrations 

How to Use It

Add your links, switching the ones you want to be live to “On,” and then customize the landing page based on your company’s branding. When you’re finished, paste your Linktree link into your Instagram bio so your followers can access it.


Linktree has a limited free plan, or a Pro plan that’s $6 a month.


Shorby lets you supercharge your Instagram link by creating a whole landing page full of links to follow. 

link in bio tool Instagram


Shorby includes the following features:

  • Unlimited links and clicks
  • Link tracking
  • Retargeting 
  • 10 branded URLs
  • Customizable landing page

Shorby also has a tool called SmartPages that lets you create simple graphic designs, and a link shortener called

How to Use It

As one of the most user-friendly bio link tools out there, Shorby is simple to figure out. Just add each URL plus its headline and description. Then make sure the link is active and, if desired, schedule a certain time for it to go live. You can also adjust the color and theme of your Shorby landing page and then keep an eye on the analytics.


After a free trial, Shorby costs a minimum of $9 per month. 

Sked Link

Created by Sked Social, Sked Link helps you make the most of your Instagram account. 


Sked Link offers the following features:

  • Unlimited links
  • Customizable landing page (including the layout — opt for a gallery layout or multiple CTA buttons)
  • Analytics through Google Analytics and Facebook Pixel

How to Use It

You can access Sked Link and add a link in bio for Instagram through your Sked Social dashboard. Add your links in the “Build” tab and then navigate to “Design” to customize the appearance of your landing page, including colors, button sizes, and more. Then preview the page before it goes live. 


Since Sked Link is part of Sked Social, you can only access this link in bio tool if you have a Sked Social plan. Sked Social costs a minimum of $25 per month after the weeklong free trial.


The Milkshake mobile app can be used to create a landing page with “cards,” each card linking out to a different URL.

link in bio tool Instagram


With Milkshake, you can enjoy features like:

  • Unlimited links
  • Customizable options for cards
  • Insights and analytics 

How to Use It

Download the Milkshake app onto your phone or mobile device to start creating. Add your links to a landing page and customize its look; then publish the page with one tap. Milkshake also lets you create several unique landing pages if you have multiple Instagram accounts and need a link for each one.


Milkshake is free.

Want to organically grow your Instagram and gain REAL followers?

Link in Profile

Use Link in Profile to make a branded landing page for your Instagram account.

link in bio tool Instagram


Link in Profile includes the following features:

  • Unlimited links
  • Add links via Instagram captions
  • Commerce links
  • Customizable landing page
  • Analytics and insights 

How to Use It

Add links to your landing page from your Link in Profile dashboard or by pasting a link into the caption of your Instagram post. You can customize the visuals on your landing page (which replicates your Instagram grid) via the dashboard, and that’s where you can track your analytics, too.


After a 30-day free trial, users pay $9.99 a month for the Personal Plan.

LikeToKnowIt is an app that’s used by fashion and beauty influencers so their followers can shop their look. To access this tool, Instagram users need to download the LikeToKnowIt app. Once they have that app on their phone, they can screenshot any linked post and the details of the outfit in that post will be saved into the LikeToKnowIt app. 


LikeToKnowIt’s features are a little different than other linking tools since LikeToKnowIt is an entirely separate app. Influencers can link their Instagram posts so their followers can get an inside look at the products used.

How to Use It

From the influencer side of things, LikeToKnowIt is fairly easy to use. There’s just one catch— influencers need to join rewardStyle, a monetization platform for influencers and LikeToKnowIt’s parent brand, to use the app. After that, influencers who download the LikeToKnowIt app will be able to post photos to Instagram; add links to the products shown; and then make a commission on any subsequent sales.


LikeToKnowIt is free to download.


Campsite is a helpful linking tool that has several great features for brands. 

link in bio tool Instagram


Campsite offers a few unique features that comparable tools don’t necessarily have:

  • Unlimited links
  • Customizable landing page
  • Add social accounts
  • Archive links
  • Animated links
  • Pinned link
  • Custom images
  • Stock photos
  • Embed Campsite profile in your website
  • Analytics
  • Integrations 

How to Use It

The Campsite dashboard has everything you need to add a link in bio for Instagram, yet still manages to be basic and easy to use. Add the links you want, including a headline, image, and other information for each one. Then customize your Campsite landing page as a whole with colors and other themes before it goes live.


Campsite has two plans. One is free, and the other costs $7 a month. The paid plan lets you manage three Campsite profiles.

Add A Link in Bio For Instagram

Don’t miss out on this important marketing opportunity! Use one of these tools to add a link in your Instagram bio. With a tool that lets you create a custom landing page, you can truly make the most out of your single Instagram URL.

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