October 19, 2019 by Alexz Miller

What is the Best Instagram Growth Service in 2020

Gaining followers on Instagram can be hard — and it’s only getting more difficult, which is where an Instagram growth service comes in.

Without help, getting more real followers for Instagram is often a tedious and time-consuming process. Going at it alone means adding more pesky tasks to your schedule that you never seem to have enough hours in the day for.

That’s why so many Instagram growth services and Instagram marketing services have begun popping up. These tools take on the burden of getting you more followers and let you reap all the benefits.

It’s a great idea. But with so many options out there, trying to determine the best Instagram growth service for your brand can be overwhelming.

Think of this guide as a checklist you can follow as you vet organic Instagram growth services and decide which one is right for you.

So let’s dive into it. Here’s what you should look to find the best Instagram growth service in 2020.

Want to Organically Grow Your Instagram Following?

Instagram Growth Services: The Good, The Bad, and The Ugly

The primary goal of Instagram growth services is to help you increase your followers. Obviously.

But the best Instagram growth service will help you increase your reach organically and gain you real followers, not just make your numbers look good.

Giles Thomas on Instagram growth services

“Organic, organic, organic. If you get followers the wrong way, they won’t convert and they’ll unfollow quickly.”

– Giles Thomas, Whole Design Studios.

It’s true. Some Instagram growth services have a dark side and can put your account at risk with their spammy tactics, which is why some people are hesitant to use these tools. .

Low-quality Instagram growth services have been accused of getting accounts shadowbanned or even disabled by Instagram.

However, a high-quality Instagram growth service helps you promote your Instagram in a manner that is secure and beneficial to your brand.

 Rebekah Carter on Instagram growth services

“The best Instagram growth services are those that put the “social” back into social networking.

Ask yourself: Can this tool link me to the people who want to engage with my brand? Can it give me the power to inspire and delight that audience?

If the answer is “Yes,” you’re on the right track.”

– Rebekah Carter, Sprout Social

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If you are struggling to get the attention you deserve on Instagram, sign up for Kicksta today and start attracting more followers who are interested in your brand.

Along with growing your Instagram following, a quality Instagram growth service will:

  1. Save you a lot of time: They automate the process of getting more real followers on Instagram, doing the work for you so you can invest your time into more important tasks.
  2. Increase your social credibility: Having a large number of followers on Instagram gives your brand a sense of authority in your niche and can open the door to more sales, collaborations, and opportunities.
  3. Improve client satisfaction: If you are a Social Media Manager or digital agency,
    Instagram growth services ensure your accounts are consistently growing, which keeps clients happy and increases retention.
  4. Increase your sales: If you’re an e-commerce brand, having more followers on Instagram means more opportunities to sell your products, especially with Instagram’s latest shopping features.
  5. Improve your engagement rate: Given the changes to the Instagram algorithm, having a strong enagement rate on Instagram is just as important as having a high following.

The best Instagram growth service will help you achieve all of these goals on autopilot. Now let’s go over how to determine if an IG growth service is legitimate and which ones to avoid.

Check out this infographic and read the article below to know the things you need to look for in finding the best Instagram growth service in 2020.

How To Find The Best Instagram Growth Service In 2019 Infographic

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1. Find an Instagram Growth Service That Focuses On Real Followers

Low-quality Instagram marketing services are notorious for getting people ghost followers— fake or inactive users who don’t engage with your content.

Vlad Calus on Instagram growth services

“When it comes to growing your follower base on Instagram, it’s highly important to define your goals and personas before doing anything. You need to think carefully on what kind of people will follow your account”

– Vlad Calus, Planable

You won’t see any true growth and you definitely won’t see any engagement, website clicks, or sales from their “followers.”

The best Instagram growth service will focus on real followers that will not only increase your following, but improve your business as well.

Avoid These Types of Instagram Growth Services

Three things that should be instant red flags when looking for an Instagram growth service:

  1. Anyone who guarantees a certain number of followers
  2. Services that want you to buy followers
  3. Preloaded accounts with “thousands” of followers

Let’s unpack each of these concepts a little further.

The “Guaranteed” Number of Followers

First, if anyone guarantees you a certain number of Instagram followers from working with them, run!

A truly organic service, one that gives the end user the decision to follow you, can never promise a set number. It’s just not possible.

Artem Galimov on Instagram growth services

“Want to grow for the long term? You’ll need to do it organically. The best Instagram growth services are tools that help you to organically grow. They won’t use spam tactics and promise you exact numbers or guaranteed results”

– Artem Galimov, Co-founder of Keyword Tool

If somehow the service is always getting you exactly “x” followers per month, it will undoubtedly be through ghost followers and fake accounts. Which brings us to our next point.

Buying Followers for Instagram

You should never buy followers for Instagram.

Best case scenario, you’ll end up with followers who are uninterested in your page and your engagement rate will suffer. Ghost followers take away from your credibility and make it almost impossible to measure the results of your marketing efforts.

Worst case scenario, Instagram disables your account for spam behavior. This tactic is very clearly outside the terms of service of Instagram and is the number one reason accounts get disabled.

Buying followers on Instagram may seem like a quick fix, but is never worth it.

Carloine Forsey on Instagram growth services

“Spam tactics can seem incredibly tempting for quickly increasing your follower count or likes — but it won’t help you find long-term, sustainable business growth on Instagram. Ultimately, you’ll never be able to turn fake followers into real customers.

Instead, you should focus on quality over quantity — it’s much better to have 100 real followers, who regularly engage with your content and communicate with your brand, than 1,000 fake ones. Plus, spam tactics will mess up your analytics, so you don’t actually know what’s working and what isn’t.

It’s better to stick to organic growth methods so you can genuinely measure your real audience’s engagement and preferences over time.”

– Caroline Forsey, Hubspot

The Preloaded Account

This is when you buy an account that has thousands of followers. But if something seems too good to be true, it probably is.

Eventually, these followers will drop off. Again, they are probably ghost followers.

On the off chance that they are real people, there is no guarantee that they will be interested in your brand. You have no idea what was being promoted on this account before you, so how can you be sure your brand will resonate with these followers?

Its an unnecessary risky investment.

Tereza Litsa on Instagram growth services

“It’s easy to fall into the trap that a big number of followers equals success. However, Instagram is not encouraging such tactics anymore so focus on finding the tool that will benefit your business by growing your Instagram account in the most relevant way.

– Tereza Litsa, Social Media Manager

Instead, Look for These Types of Instagram Growth Services

So, what should you look for in an Instagram marketing service?

First, find a service that talks explicitly about organic growth. When it comes to social media, the term “organic growth” refers to the number of users who happen across your post or profile without boosted distribution.

Organic growth is crucial for your brand’s reach and reputation.

“Everything nowadays is shifting towards ‘organic’. So when pondering upon whether to choose organic or spam tactics to drive more followers, you know what the answer is!”

– Ilona Iftode, Preppr

Second, any service you consider should emphasize real followers for Instagram. We’ve already covered all the reasons ghost followers are bad. With ghost followers, your business is never going to get off the ground, even if you have thousands of them.

A good organic Instagram growth service will tell you the same.

Jordan French on Instagram growth services

“Building a large, highly engaged Instagram following won’t necessarily happen overnight. But by following the best practices for Instagram engagement and leveraging the power of these tools, you’ll be well on your way to becoming a successful part of “this disruptive modern marketing method.”

– Jordan French, Executive Editor at Grit Daily News.

And finally, find a service that explains to you exactly how it works. Don’t settle for a nice tag line with the buzzwords organic and real, look for the proof.

Kicksta, for instance, has a video that shows any customers or prospective customers how the magic happens.

Honesty and transparency are the best qualities you can find in an Instagram growth service, so look for a tool that offers both.

Which Instagram growth services are best for real followers on Instagram

Want to Organically Grow Your Instagram Following?

2. Examine Methods Used by the Instagram Growth Service

Each Instagram growth service uses a specific method to get you more organic Instagram followers; this could be liking photos posted by people in your target audience, following users in your audience, auto-commenting, or sending automatic direct messages.

Each of these tactics have their own benefits and drawbacks.

Before choosing a growth service, it’s important to identify which method is right for you and your goals.

Kyna from LCP360 on Instagram growth services

“When looking for an Instagram growth service, it’s important to find one that uses authentic growth strategy tactics. This might include following like accounts, engaging authentically with posts and sending DMs that are relevant to users.”

– Kyna Garrett, LCP360

The Liking Method

Many Instagram marketing services attempt to get you more followers by liking the photos of users in your target audience. This is by far the safest method for Instagram growth.

Truly organic Instagram growth services generally use this method to get more real followers for Instagram.

It’s a good idea to look for services that outline the specific range of actions that will be taken on your behalf.

If a service only performs a handful of actions, they’re not worth your time. On the other hand, too many actions could put your account at risk of being banned.

For example, Kicksta uses proprietary software to determine the specific amount of actions allowed by Instagram for each client’s account. This lets the maximum number of actions occur, but eliminates the risk of being banned.

The liking method comes across as the least intrusive method of growth to your potential followers, which is great if you want to steadily grow your audience without being too aggressive.

Because it is less intrusive, the liking method generally causes slower growth than other methods, but it’s still significant — and it’s still much more efficient than liking photos on your own.

Chris Smith on Instagram growth services

“If I had to give one key piece of advice to anyone looking to make a big impact and increase their Instagram followers, I would say that you need to have patience, be consistent, and be authentic.

Growing your Instagram account is going to take time and persistence, and not everything will pan out as you think it will.”

-Chris Smith, Curaytor

The Follow/Unfollow Method

The follow/unfollow method might get you followers faster, as it tends to have a higher touch point.

A potential problem with this method: Following people is more intrusive than simply liking their photos. Although many people will follow you back initially, there is the risk that they unfollow you after a couple of days, which is a pretty common practice on Instagram.

Or if they stay, they might not engage with your account, since they followed you back primarily out of a sense of obligation.

The real issue, however, is that the follow/unfollow method is extremely obvious. If it’s not done correctly, there’s a high risk of Instagram banning your account.

HypeAuditor, a service that lets you analyze Instagram accounts for fake followers, can tell you whether an account has used follow/unfollow before in an unsafe way.

“Steer clear of Instagram growth services that use inauthentic strategies like untargeted engagement, following, and unfollowing.

These strategies produce short-lived growth. Instead, seek a strategy and service that will treat your audience like humans, learn about them and their needs, and respond authentically. In the end, it’s this type of authentic engagement that creates sustained growth.”

– Alana Rudder, Fit Small Business

The Auto-Comment or Auto-Direct Message Method

The method of automatically commenting on posts or sending direct messages has a higher touch point than the liking method, but less than the follow method.

However, it is by far the riskiest method. If you aren’t careful, auto-commenting and DMs can really hurt the reputation of your brand; it tends to come off as very spammy.

And again, you run the risk of Instagram blocking or banning your account.

Auto-commenting by incorrectly programmed bots makes your account seem extremely spammy because people receive irrelevant interactions from your account. Sending automatic DMs is much the same and can also be very intrusive. People don’t want to receive direct messages from a brand they don’t even know.

If you’re trying to grow your Instagram following, “spammy” is not the vibe you want to put off.

The best Instagram growth services will not use the automatic comment and DM methods.

Instagram Growth Service Methods

3. Determine the Targeting Options Offered by the Instagram Growth Service

Before you decide on an IG growth service, you need to figure out how they choose which users to target. If they don’t target users who would have a genuine interest in your brand, you’re not going to see much (if any) true growth.

You might get followers, but you won’t get relevant followers who are right for your band.

Gramista, for instance, simply begins liking accounts at random if you do not add specific targets during sign-up.

This is a bad idea!

It makes no sense to engage with people outside your target audience. They’re not going to care about your brand, interact with your brand, or become a customer of your brand (which is, after all, your ultimate goal).

Any growth service that doesn’t give you multipule methods to target your audience, is not a growth service worth using.

The best Instagram growth services use locations, hashtags, and accounts to find your target audience. As an added bonus, look for IG growth services that teach you how to pick targets and get the most of out their program.

“Most spammers usually target hashtags for targeting their customers so selecting hashtags smartly is the best way to defend yourself against spam.”

– Aayush Bhaskar, B for Bloggers

targeting options by top Instagram growth services

4. Pay Close Attention to the Instagram Growth Service’s Filtering Options

Equally as important as interacting with the right audiences, you want to make sure you can avoid the wrong audiences.

Even some of the most organic Instagram growth services don’t have enough effective filters in place, which can cause you to like inappropriate pictures and damage your brand’s reputation.

There are many different ways to tailor your audience to fit your specific needs.

Nathan Murphy, Tribe Growth on Instagram growth services

“The days of the follow/unfollow every single account method are long behind us, this will build nothing except for a very disengaged audience. You’re much better off just liking the posts of a very specific audience within your niche. Be careful to apply filters such as a minimum follow count or location so that you’re only engaging with real people.”

– Nathan Murphy, Tribe Growth

As an example, here are the filters we offer at Kicksta to help clients segment their audience to their preferences.

  • Ignore private accounts. Private accounts have to accept your follow request before you can view and like their photos, which tends to be a waste of time.
  • Ignore inactive accounts. Kicksta avoids accounts that haven’t posted in the past 90 days. Since there’s a good chance these users are inactive, there’s no need to spend time trying to engage with them.
  • Ignore suspicious accounts. “Suspicious” accounts are accounts that don’t have the right follower-to-following ratio. These accounts could be bots.
  • Ignore new accounts. Kicksta has a filter for accounts that have been newly created in the last few months.
  • Profanity filter. Your brand has a reputation, and it needs to be protected. That’s why Kicksta doesn’t interact with posts that include profanity.
  • Gender filter. Is your audience primarily male? Or primarily female? If so, use this filter to target users that are only male or only female.
  • Foreign language filter. This filter saves everybody time by avoiding non-English-speaking users.
  • Business accounts filter. The business account filter is for B2C companies. If your business targets consumers, there’s no need to spend time with business accounts.
  • Blacklist filter. Kicksta’s blacklist filter lets you avoid certain people.

Choose an IG growth service that has many diverse filtering options. This will save you time and help you reach as many members of your true target audience as possible.

5. Make Sure Their Dashboard Meets Your Needs

Once you specify your audience and tailor your filters to meet your needs… what’s next?

Tracking your growth, of course.

The Instagram growth service you use should provide detailed analytics to show you not only how many followers you’ve gained, but where they came from.

For example, Kicksta’s Dashboard allows you to track overall growth day-by-day to see progress.

followers gained chart by Kicksta's Instagram growth service

“The best way to get fast followers on Instagram is to set up an Instagram growth service directly to your target audience. Analyze the results and set up the tool directly on the audience that likes you the most.

Don’t be afraid of low CTRs. The average CTR of a successful promotion is 20-35%.”

– Max Dalton, Ingramer

In addition, our target analysis also helps you determine which accounts are giving you the best return and which ones are falling flat. This helps you learn which types of targets perform best so you can optimize growth by adding similar accounts.

kicksta targets -  Instagram growth service
Asena Arica on Instagram growth services

“An ideal Instagram Growth Service should provide structured data that helps you find out which industries you are gaining your followers from so that you can reconsider your Instagram marketing strategy when needed.”

– Asena Arica, Digital Agency Network

If you’re a social media manager, you’ll also want to make sure you have access to a dashboard that is capable of managing multiple accounts in one place.

kicksta dashboard - Instagram growth services

You may also consider white-labeling the Instagram software, which allows you to consistently grow your client’s Instagram followers under your brand name.

Want to whitelabel Instagram growth for your agency?

6. Don’t forget about Customer Support

Up to this point, we’ve covered all the features the best Instagram growth service should have.

But do not underestimate the power of strong customer support.

This is a factor you definitely want to check out before choosing a service.

Companies with poor customer service are hugely frustrating, so choosing a service with quaility support will save you lots of time down the road.

Depending on your level of Instagram experience and how serious you are about targeting your audience, you may look for companies that have the following:

  1. FAQ Help Center
  2. Support Videos
  3. Live Chat
  4. Dedicated Customer Support Team
support options by top Instagram growth services

7. Check Out their Online Reputation

Last, but certainly not least, you’ll want to check out the overall online reputation of each Instagram marketing service.

Websites like Trustpilot and G2 Crowd can help you find information on companies and learn what kind of experiences other customers have had.

For instance, Upleap got the following review on Trustpilot: “I have had a very positive experience using Upleap so I came here to recommend it. I was able to gather hundreds and hundreds of followers in a matter of a week! My only concern is pricing. Customer service is also very good, very easy to communicate.”

Len Gorden on Instagram growth services

“Choosing the right Instagram growth service might sound like an easy task – with many options out there, it’s a decision not to be taken lightly.

Using the wrong service will have a devastating impact on the growth of your account.” –

Len Gordon, Social Mule HQ

On G2 Crowd, a review of Kicksta reads, “We love that Kicksta lets us optimize our followers and grow organically without having to spend a ton of time on our account growth. We can’t say there is anything we don’t like about Kicksta. Great client support!”

Third-party review websites are a good way to help you make an informed decision.

Case studies and testimonials on a growth service’s website can help, too — the more in-depth they are, the better. Kicksta’s testimonial videos name specific companies and link to their website, and Kicksta’s case studies explain in detail exactly how Kicksta has helped its clients get organic Instagram followers. How’s that for social proof?

Jan Orsula on Instagram growth services

“Make sure to work only with companies that have a proven track record and a lot of successful case studies. You can even ask their previous clients how they were satisfied with the service, about their results, etc.
Look for agencies that focus on influencer marketing and organic growth.

You may not get thousands of followers immediately, but you get targeted and real followers – that should be the goal. Don’t go just for the numbers. Engagement is much more important!”

-Jan Orsula, Week Hack

online reputation for top Instagram growth services

8. Compare Pricing for Quality

When budgeting for an Instagram growth service, it is important to remember one thing: you get what you pay for.

Growth services can range anywhere from $5 to $200 per month, which is quite a wide range.

As you price each IG growth service, keep your goals in mind. Do you want to gain more quality followers? If so, you’re not going to get them from a cheap growth service.

Don’t forget to look into:

Special services like these add on to the overall price, so a service that costs $5 won’t be giving you everything you need to grow your brand.

Winson Ng on Instagram growth services

“Free tools may not always be the most cost effective! Free is the cost you have to pay with your time!!!”

– Winson Ng, Think Maverick

Muli-tier pricing is also a big plus!

Some growth services charge a flat fee no matter who you are and what your goals are, but others have 2-4 pricing options, which allows you to choose a plan that’s more tailored to you as you select an organic Instagram growth service.

Finally, keep an eye out for money-back guarantees and free trials, which can make it a little easier to go for that initial investment.

What is the Best Instagram Growth Service in 2020?

Basically it comes down to: How much do you care about the quality of your followers?

There are plenty of services out there that can increase the “number of followers” that is displayed on your profile.

But if you’re serious about Instagram marketing, you know that simply having more followers will not improve your brand.

Instagram is constantly improving its platforms and implementing new integrations to help brands and business monetize the platforms.

So it’s more important than ever to build an engaged community on Instagram.

Matt Ramage on Instagram growth services

Utilizing Instagram for your growth strategy is crucial. It’s the hottest social media platform out.” 

– Matt Ramage, Emarketed

We may be a little bias…. but we have also been around the block and know how to spot a shady Instagram growth service.

Kicksta was founded on the belief that truly organic tactics are the only way to help brands and business gain real followers on Instagram.

For this reason, Kicksta is the Best Instagram growth service in 2020.

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