21 in 2021: 21 Instagram Tools Social Media Marketers Use in 2021

20 Instagram tools

Rafaella Aguiar

Last Updated: May 20, 2021

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2021 will see some major changes for Instagram and Instagram tools. With the site planning to remove “likes” in the new year, this puts well-curated content in the spotlight, highlighting the need for the right Instagram tools to handle the job. In 2021, brands and businesses need to focus on crafting incredible content with the best Instagram tools if they hope to stand out amongst the 1 billion monthly users.

To help you achieve your Instagram growth goals, we’ve reviewed and researched the best Instagram tools to date. For optimal results, try implementing the following tools in your strategies for social media:

1. Later (Instagram Scheduling)

Instagram tools like the Later app make it easy for Instagrammers to schedule posts. The first-to-market scheduler for Instagram, Later is ideal for streamlining your brand’s social media calendar, making it easier to engage with others as you keep your accounts up-to-date.

Instagram tools - Later

Later’s Features:

  • Schedule and Stories
  • Schedule videos
  • Tag users and locations
  • Access Analytics for Instagram, Twitter, Pinterest, and Facebook

Later’s Pricing:

The best Instagram tools like Later offer users a free plan for just one profile and up to 30 posts for Instagram, Facebook and Pinterest and 50 posts on Twitter. 

For $9 a month, Later offers the Plus plan for solopreneurs and power users, offering up to 100 Instagram posts and stories, and 100 Pinterest, and Facebook posts.  For $19 a month, Later has the Premium Plan for small businesses. This plan allows clients access to two social profiles each platform, and 250 posts for Pinterest, Facebook, and Instagram for posts and stories. 

For $29 a month, the Starter plan is designed to give growing companies access to 3 social profiles for an unlimited number of posts. At $49 a month, brands, agencies, and large teams can work with 5 social profiles with an unlimited number of posts.

Jessica Wagner headshot

I actually LOVE Later because you can plan your grid and drag/drop to make it look perfect before it posts. I also read most of the Later blogs because they are great at keeping someone who manages over 20 accounts on social media up on all the nitty-gritty of Instagram changes. — Jessica Wagner, Jus B Media

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2. url.bio (Link-in-bio)

url.bio is an effective way to maximize your link realty. With little space available to share links on Instagram, url.bio transforms your one bio link into multiple destinations. With a url.bio account, you’ll be able to send your followers to any social account, event, store, or articles you want them to visit. 

url.bio’s Features:

The following features are available for FREE to all url.bio users:

  • Unlimited links in url.bio
  • Link Scheduler
  • See your total number of clicks, and views
  • Remove url.bio logo
  • Pre-designed themes and full customization options
  • Link Thumbnail
  • Social Media Links

url.bio’s Pricing:

url.bio users can access all premium features for free. All you have to do is sign-up with your email.  

3. Kicksta (Follower Growth)

Kicksta is a powerful Instagram growth service that helps brands, businesses, and influencers attract new followers to their Instagram. Using the automated “liking” method and targeted accounts, locations, and hashtags, Kicksta organically grows your Instagram following, while boosting your engagement rate. 

Kicksta Features:

  • Organic Growth 
  • Target by hashtag, account, and location
  • Live chat support
  • Business account filter
  • Gender filter
  • Inactive/spam filter
  • VIP email support
  • Blacklist

Kicksta Pricing:

At $49, the Standard plan is designed for steady growth, providing access to video onboarding with 10 targets.

At $99, the premium package offers users maximum growth speed, 24/7 email support, live chat support, the option to blacklist, live chat and email support, 40 targets, and access to all premium features. 

Pro Tip: Marketing agencies can request bulk pricing for multiple clients. 

4. SocialRank (Audience Segmentation)

SocialRank helps brands and marketing teams segment their audience with various filtering and sorting options. Many brands use Instagram tools like SocialRank for location-based activations, influencer marketing, surprise-and-delight campaigns, and product seeding. 

Social Rank’s Features:

With SocialRank, users have access to the following features:

  • Sorting by Most Valuable, Most Engaged, Best Followers, Most Followed, and Chronological and Alphabetized order
  • Identify popular hashtags and words among followers
  • Filter by City, State, or Country
  • Take Action through saving searches, direct messaging, building lists, and more.

Social Rank’s Pricing:

The Basic Plan for SocialRank is free, allowing users to access filters, sort followers, connect multiple accounts, and view their follower profile.

At $49/month, SocialRank Premium offers everything in basic, as well as more advanced features like the ability to export to PDF or CSV, and access to DM campaigns and integration with other platforms. With pricing upon request, the Market Intel plan offers more advanced features for marketing agencies.

Social Rank

5. Canva (Graphic Design Tool)

Canva is one of the best Instagram tools for on-the-go graphic design. With its easy-to-use templates, Canva makes it simple to create visuals for Instagram and similar platforms.

Canva Features:

  • Support for collaborating
  • Custom graphs, maps, and flowcharts
  • 1,000+ free templates 
  • Transparency and fade tool
  • Photo enhancer, cropper, and straightener
  • Professional print quality
  • Speech and text bubble maker
  • Photo blur, texture, and vignette
  • Web wireframes and design grids
  • Design icons, badges, stickers, and frames

Canva Pricing:

Canva is free to use as the app or natively in your web browser. Users can gain access to premium images by paying $1 per image, $119.40 a year, or $12.95 a month for access to Canva Pro for unlimited storage and access to premium visuals. 

Instagram tools - Canva

“Canva provides powerful editing tools to make scroll-stopping Instagram content—easily. Gone are the days where designers held the keys (and Adobe licenses) to the brand style guide and were responsible for all collateral built with it. By creating templates and Brand Kits with Canva, any one your team can make simple edits to Instagram story and feed graphics — while staying consistent with brand guidelines.

In a nutshell, Canva enables social media managers, marketers, and their agency counterparts to spin up concepts or publish-ready Instagram content with ease and speed.”Josh Krakauer, Sculpt

6. Boomerang (Video App)

Boomerang app is the sister app Instagram designed to create short looped videos. A Boomerang is essentially a burst of photos put together to create a short video. This innovative app gives brands new ways to share engaging video content.  

Boomerang’s Features:

  • Download for Android or iOS
  • In-app camera access
  • Share to Instagram, Facebook, and similar apps

Boomerang’s Pricing:

Boomerang for Instagram is free for everyone.


7. Mention

By using Mention, brands, businesses, and agencies are able to monitor online media and social media in order to analyze their brand’s growth, reputation, and associated brand content. By tracking a brand, competitor, or industry topic – insights can be revealed for increasing brand awareness, finding the right influencers for your content or product.

Important social and web insights are useful for developing your content and/or PR strategies and comparing and analyzing online conversations will give you a solid basis to work with. Want to get into control of your brand? Start by listening!

Mention Features:

  • Monitoring, listening, and publishing
  • Monitor over 1 billion sources (web, social media & reviews)
  • Set up multiple alerts to monitor multiple brands, competitors or industries
  • Make use of (automated) reports
  • Analyze sentiment amongst your audience
  • Connect social media accounts to schedule and publish your posts
  • According to plan a dedicated account manager
  • Chat support

Mention Pricing:

At $25 / mo, you can make use of our Solo plan, including 1 user, 2 alerts, 3000 mentions, and connecting 5 social media accounts. From $450 / mo the Enterprise plan offers more than 10 alerts, 100.000+ mentions, unlimited social accounts to connect, unlimited users, and a dedicated account manager. The Pro plan ($25/mo) offers a package in between, making it the perfect plan for small/medium-sized businesses wanting to monitor their brand and industry by making use of 5 alerts, 5000 mentions, 10 social accounts, and unlimited users. Learn more on our pricing page.

mention dashboard
Mention analytics

8. Buffer (Social Scheduling & Analytics)

Buffer makes it simple to plan and schedule all Instagram posts ahead of time. In addition to social scheduling, Instagram tools like Buffer measures campaign performance and analytics, giving marketers and Instagrammers an effective way to utilize their metrics. 

Buffer Features:

  • Share posts to multiple platforms
  • Automate your Instagram, Pinterest, LinkedIn, Twitter, and FB from one place
  • Optimize posting schedules
  • Add images and videos to posts

Buffer Pricing:

Buffer is free for 3 social media accounts, 10 scheduled posts, and 1 user. 

At $15/month, the Pro Plan caps at 8 social accounts, 100 scheduled posts, social analytics, RSS scheduling, and 1 user. For $99/month, the Small Business Plan caps at 2,000 scheduled posts, 5 users, 25 social accounts, and full features. 

At $199/month, the Medium Business Plan gives users access to full features with a maximum of 2,000 scheduled posts, 10 users, and 50 social accounts. And at $399/month, the Large Business Plan gives access to full features, with a maximum of 2,000 scheduled posts, 25 users, and 150 social accounts. 

Instagram tools - Buffer

9. DashThis (Marketing Reports & Dashboards)

DashThis is a reporting tool designed to automate your marketing efforts. Marketing teams, agencies, franchises, executives, freelancers, and small businesses all benefit from Instagram tools like DashThis.

DashThis Features:

  • Clone reports
  • Use preset templates for reports
  • Create customized report templates
  • Bulk dashboard creation and editing
  • Unlimited access to data sources and client accounts
  • 34+ native integrations 
Instagram tools - DashThis

DashThis Pricing:

You can get their most popular plan (Professional Plan), that includes 10 dashboards and all features, for $109/month. There is a Business Plan that includes 25 dashboards for $209/month, Standard Plan that includes 50 dashboards for $339/month, and an enterprise plan with 100 dashboards for $499/month. You can also choose to do yearly billing to save on those packages.

Marie Lamonde headshot

DashThis is a marketing reporting tool enabling you to track all your social media strategies with easy-to-use and beautiful reports. They have tons of features, including social media reporting templates, cloning options, clear graphs, automated email dispatches, and way more.

Their marketing dashboards enable you to track all your KPIs, from all your social media accounts (Instagram, Facebook, Twitter, LinkedIn, etc.) in the same report. You can also add sections for each social media channel, or include data from Google Analytics, Google Ads, and every other marketing platform you use for your strategies. — Marie Lamonde, DashThis

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10. FeedLink (Link in bio tool)

FeedLink by EmbedSocial helps you connect Instagram account and generate a feed from your Instagram posts. Using Feed Link, you can create a clickable URL perfect for enhancing your Instagram marketing strategy. 

As a part of the EmbedAlbum platform, this tool generates all your Instagram posts and gives you the option to tag each post with a custom URL. The best part is that you can create a Shoppable Instagram Feed and use your Instagram account as a new traffic and sales channel.

FeedLink features:

  • Generate all your Instagram posts in one clickable landing page
  • Tag each post with a custom URL
  • Change your feed while the link in your Instagram bio remains the same
  • Create a Shoppable Instagram Feed 

FeedLink pricing:

FeedLink is a FREE addition to the EmbedAlbum platform. Within the free version, you have the option to create up to 10 Instagram Albums or Facebook Page Albums from one source. Your photos will update every 24 hours. 

The PRO plan starts at $19 up to $99 per month. It includes more sources, an unlimited number of albums from different social networks, and many customization and modification options to create an extraordinary feed Instagram users would love to engage with.

11. Woorise (Build Contests, Sweepstakes, Promotions)

On Instagram and other social media platforms, contests and sweepstakes are an effective way to drive traffic and boost engagement on Instagram. Rather than initiate these contests manually, Woorise makes it easy for businesses and brands to automate this process.

Woorise Features:

  • Automate contest results
  • Obtain qualified leads with retweet and hashtag feeds
  • Distribute unique prizes and codes to winners
  • Built-in analytics data for campaign performances
  • Track contest entries with an exportable and searchable database

Woorise Pricing:

At €0/month, the Free plan offers up to 500 entries for an unlimited number of campaigns. The Basic plan allows up to 2,000 entries for €23/month while the Grow plan allows 5,000 entries for €39/month.

The Pro plan is customizable for the number of entries it permits and starts at €79/month for 20,000 entries and goes as high as €960/month for unlimited entries. All Pro plans come with priority email and chat support, third party integrations, email notifications and the ability to hide Woorise branding.

12. AutoHash (Hashtag Tool)

AutoHash is the tool that automates hashtag research. Brands and businesses upload pictures to this app to generate related hashtags. These relevant hashtags make it easy to attract interested Instagram users. 

AutoHash Features:

  • Location-based hashtags
  • Hashtag generation using their algorithm
  • Hashtags counter
  • Favorite hashtags
  • Direct posting to Instagram

AutoHash Pricing:

AutoHash is free to download but can only be used on android devices. This app also features in-app purchases. 


13. Repost App for Instagram

Reposting is just as important as posting original, consistent content on Instagram. Brands hoping to strengthen connections with their followers should tap into the power of reposting. 

Heather Remec headshot

“Repost for Instagram is a fantastic tool to uplevel your IG feed. It allows you to quickly and easily repost other’s posts, and with the click of a button you can copy the original caption, as well as move the attribution mark (the account name and image of the person who originally posted) to different areas on the image to keep it from covering up areas of the image you want to share. It’s the perfect way to share great content!”– Heather Remec, SaleSong Studios

Repost’s Features:

Users with the Pro account can access the following features:

  • Repost
  • Repost videos and photos
  • No watermark
  • Post with multiple videos and photos
  • Fast and clean UI
  • Hashtag library
  • Saving custom captions
  • Scheduling repost reminders

Repost’s Pricing:

Repost is free on Android and iOS.  

Chris West headshot

“User-generated content can help a brand stand out from others. Repost for Instagram is a great tool to use for reposting what customers are already saying about you.”– Chris N. West, http://chrisnwest.com/

14. Unfold (Instagram Story Template Editor)

The Unfold app is the perfect tool for editing Instagram stories. Unfold features story templates, making it easier than ever for businesses and brands to edit their stories. 

Unfold features:

You can use Instagram tools like Unfold to carefully curate your Instagram with the following features:

  • Manage multiple stories simultaneously
  • 150+ premium templates
  • 10 effects and filters with Unfold Camera
  • 25 free templates
  • Save story drafts 
  • Post directly to Instagram

Unfold Pricing: 

Anyone can use the Unfold app for free with access to 25 free templates. Users can also add 60 more templates for a small premium of $1.99 per template.

Instagram tools - Unfold

15. VSCO (Photo Editing App)

Both a platform for creators and an app filled with beautiful presets and filters, VSCO makes it easy for users to make branded, high-quality content for their Instagram.

VSCO Features:

  • Premium content for members
  • Video coloring
  • Film emulation presets
  • Standard editing tools
  • 130+ VSCO presets
  • Full access with subscription

VSCO Pricing:

VSCO offers some free filters, but is $19.99 a year for access to members-only filters. 

Instagram tools - VSCO

16. Magisto (Video Creator)

Develop your video content for Instagram with Magisto. This video creation tool helps users create and edit their videos in the app. Magisto’s Emotion Sense Technology helps users develop the perfect video content.

Instagram tools - Magisto

Magisto Features:

  • Unique business styles
  • Multiple themes
  • Add captions and logos
  • Rearrange and edit scenes
  • Distribution
  • Upload photos
  • Unlimited movie downloads
  • Insights
  • Access commercially licensed music
  • Templates
Cindy Marshall headshot

“A helpful tip that I think all social media managers/marketers should know, is that you can customize your video on Magisto not only by orientation; square, landscape, or portrait (story), but as a Business Subscriber you can also choose to make any of our customizable editing styles your own by uploading your brand colors, font, logo, and more.” — Cindy Marshall, Magisto

Pro-tip: Brand colors don’t have to be set in stone. If you’re working with multiple clients, you can customize as you go. Looking for a festive vibe to celebrate the season? Simply plug in the hex codes you’d like to use and you’re good to go!

Magisto Pricing:  

The Business Plan offers agencies and marketing pros access to all features, priority customer support, and 25 million photos and over 3 million video clips for $34.99/month.

At $9.99/month, the Professional Plan allows users to access advanced editing features, making this plan perfect for professional businesses and brands.

And for $4.99/month, the Premium plan is designed for users interested in creating video stories, up to 60 videos and photos with a duration of 2:30 minutes. 


17. Snapseed (Photo Editing App)

Snapseed is the high-powered photo editor that gives users a range of editing tools and access to dynamic filters. Use Snapseed to curate a series of high-quality images for your main Instagram feed and stories. 

Snapseed Features:

  • Compatibility with PNG or JPG
  • 29 filters
  • High Resolution Edits
  • User-friendly interface
  • Basic editing tools
  • Smart selective retouching

Snapseed Pricing:

Snapseed for iOS and Android is now free.

Instagram tools - Snapseed

“Working on up to 12 accounts daily, I have had success with instagram tools such as Later, PicFlow, Boomerang and Snapseed.  Offering versatility to my clients content and also a scheduling tool that allows me to work on developing high quality content around a sound strategy for each client.  I will always place some spontaneous posts across their pages and work with stories and highlights to offer real time content.”– Kate Mather, Profile Digital Group

18. Curalate’s Like2Buy (E-commerce for Mobile)

Described as the “missing link” for Instagram, Curalate’s Like2Buy tool is an E-commerce platform that transforms any Instagram feed into a shoppable landing page. With Like2Buy, brands can easily transport shoppers to their online stores. 

Like2Buy Features:

  • Seamless onboarding
  • Ecommerce reporting
  • Email capture

Like2Buy Pricing:

Prices for Like2Buy range from $10 to $100/ month for the basic plans. 

For $500 to $1,000/month, users can take advantage of the best Instagram tools. 

Curalte Like2Buy

19. PicFlow (Photo Editor)

PicFlow is a photo editor that transforms photos into a video slideshow. These 15-second slideshows are designed to showcase shoppable content to Instagrammers. 

PicFlow Features:

  • Share to multiple platforms
  • Adjust photo duration
  • Add up to 100 images
  • Rearrange photos by dragging
  • Add music

PicFlow Pricing:

PicFlow is $2.99 for Android and iOS users.


20. Have2HaveIt (Make Instagram Feed Shoppable)

Have2HaveIt is an Instagram tool that turns your feed into a shoppable landing page. This service makes it easier than ever for followers to tap products or content they love and make purchases. 

Have2HaveIt Features:

  • Embed you H2H feed
  • Integrate Shopify with existing products
  • Build email lists
  • Schedule Instagram posts
  • Add links to Instagram posts
  • View user analytics
  • Track conversions and traffic

Have2HaveIt Pricing:

Users can try H2H free for 7 days. 

At $5/month, the Performance plan allows users to schedule posts, integrate their newsletters, add multiple links, and pay per performance. Users can purchase the following Performance Plan tiers: $15, $45, $150, and $300.

21. Websta (Social Media Analytics)

Websta or Webstagram is a social media analytics app that helps users track and analyze their various social media accounts. Similarly, this web-based interface is designed to give users access to Instagram through their computers rather than phones or tablets. 

Websta Features:

  • Growth statistics
  • View past, present, and future analytics
  • Weekly email reports

Websta Pricing: 

This tool is free to use for any Instagram user.

Instagram tools - Websta

Wrapping Up 21 Instagram Tools

With all the Instagram tools available in 2021, there’s no excuse for a lack of Instagram growth or engagement. Whether you hope to beef up your graphic design, improve your analytics, or attract more Instagram followers, the Instagram tools featured in this list will help you do exactly that. Do you use another tool that we missed?! Please let us know in the comments below!

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