Instagram Marketing Tips For Event Planning

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Last Updated: Apr 1, 2024

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In the fast-paced world of digital marketing, each business needs to create a compelling Instagram account. Instagram has a global user base exceeding 2 billion. It is a powerful platform for event planners to showcase their skills. They can connect with potential clients and popularize their business. This thorough guide will give you detailed strategies for managing Instagram effectively. It involves creating captivating content, building a supportive community, and engaging in collaborations. The final goal is to encourage event planners to expand their audience. it will also make a lasting impression on future clients who are in search of original event experiences.

Why do event planning companies need an Instagram presence? 

  1. Keep up with current trends

Societal trends are changing at a fast pace. It is important for any business to keep up with them in order to stay relevant. Event planning is very diverse due to different styles and tastes. Because of that event planning companies need to regularly check what the current trends and preferences are. Without this knowledge, it will be impossible to gain a keep image and popularity over time. 

  1. Visual display of events

Instagram is a visual-centric platform. People often search for event planners on Instagram because of that. it is essential to have an active Instagram account so that your customers can go through your work and ensure in your competence, taste, and professionalism. 

  1. Build a portfolio

How you plan an event can be considered as art. It is a diverse and interesting work where professionals need immense taste and a great style. Your Instagram feed can turn into an online portfolio that potential employers can go through. It is necessary to post visually compelling photos in order to attract clients and captivate their attention. 

  1. Connect with the audience

Event planners can use Instagram’s visual appeal strategically. you need to choose content that deeply resonates with your followers. Each post should transform Instagram users into a memorable event which is displayed on your feed. It makes your content more personal and engaging. 

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How to start an Instagram account for event planners?

  1. Create an account

The first step is to download the Instagram app and sign up. Your profile represents what people know about your brand. Because of that, you need a profile picture and username that portrays your business. Your profile picture should be something recognizable, for example, your logo.  

  1. Meaningful bio

Second of all you need to put up an Instagram bio for a short and informative description of your work. The bio should depict your company’s motto and values. It kind of shows what is valuable to you as an event planner. moreover, it will be beneficial, if you upload a link to your website so that it is easily visible to your followers. 

  1. Use Instagram automation

Instagram automation is a true friend to every social media manager. it will save you important time and resources. it is like software, which helps social media managers to sit back and rest. Using automation you can get rid of mundane parts of the job. It can answer direct messages, respond to comments, and gather important analytics data. With Instagram automation, you can also schedule future posts. Everything will be done while you relax and make time for more significant things that need human concentration.

  1. Plan your strategy

One of the most critical steps is to think of a content strategy in advance. You need to predict what kind of content you’re going to post. It would also benefit you if you schedule important posts ahead of time. 

  1. Optimize your strategy regularly

To learn whether or not your chosen approach is working, you need to optimize your account on a regular basis. Check on your Instagram analytics, such as your likes, views, interactions, comments, reach, demography, etc. All of this will allow you to understand if your strategy is effective or if you need to change it. If something turns out to be working inefficiently then you’ll try a different method to meet your desired objectives faster.

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What kind of Instagram page should event planners have?

  1. Use Instagram features

 If you would like to earn more views and interactions you need to make the most of the features Instagram provides. It is effective to post IGTV videos, reels, photos, and stories to visually captivate potential customers. Moreover, you need to organize polls, and Q&A sessions to engage with followers and communicate with them. Using different types of features makes the algorithm see you as an active user. It is crucial for a strong social media account. 

  1. Post user-generated content

In my opinion, event planners have to showcase user-generated content on their feeds. First and foremost, when your clients post photos from the memorable event you planned for them, it shows that they are pleased with the work you’ve done. When your followers see the content clients, it will persuade them of your competence. User-generated content of beautifully arranged weddings, birthday parties, baby showers, etc will make your followers want to experience the same. 

  1. Relevant hashtags

Strategic use of hashtags is significant for views and reach. It is vital to decide on hashtags that are relevant to your working style. Hashtags will help you connect with like-minded people with similar tastes. Instagram users often search stuff on the platform through keywords, which also proves that proper hashtags are essential. You need to find the balance and not use excessive hashtags, or else it will have the opposite impact on your profile. 

How to gain followers as an event planner?

  1. Collaborate with influencers

Collaborating with influencers can work for every type of business. Influencers have a huge follower base that is outside your reach audience. Because of that, it is guaranteed that you to connect with a new audience after the collaboration. Followers are convinced by the influencers’ tastes, recommendations, and lifestyles. If you plan a beautiful event for a popular influencer people will like your work and want to have the same experiences. 

  1. Collaborate with local businesses

As a newly established event planner cross-promotion is a great start. There are many options you can choose from. You could collaborate with a small restaurant or a company and plan an important event for them. Your work is going to be free but in exchange, you get promoted and popularized to a whole new audience and potential clients. Their customers can turn into your clientele. You just have to do your job and get appreciated and promoted for it. 

  1. Interact with potential clients

Your followers are going to pay attention to how you treat them online. It is important to communicate with them in a nice and friendly manner. Don’t forget to respond to their direct messages and comments soon. You could also use different Instagram features, such as polls or Q&A sessions in order to interact with them and learn what they think. Their insights will help you immensely on how to gain more recognition over time. 

Event planners with the most successful Instagram pages

  1. Rafanelli events
  2. Firefly events
  3. House of Party Planning
  4. Golborne events
  5. Bassett Events Inc. 

Is it mandatory for event planners to have an Instagram account?

While it isn’t strictly mandatory to have an Instagram account, you’ll lose a lot if you don’t. 

It can provide many benefits and play a significant role in advertising your business.s social media marketing is developing day by day and it is crucial to keep up with it. It can help you to showcase your work visually, also build a community of like-minded people and supporters, it also might give you inspiration, and teach you about trends of modern society. All of this is primary for an event planning company. 

How soon can you establish a strong Instagram presence for NGOs?

It can take a great amount of time and resources to build a strong Instagram presence.  since it includes many aspects such as building a community, interacting and connecting with followers on a regular basis, and consistently sharing visually compelling, emotional content. The time can vary from a few months to a few years. It depends on many different factors. If you are limited in time, you‘ll have to put more resources and funds towards managing your social media accounts. It is not a fast and easy job to build a powerful Instagram, but in the end, it will be worthwhile. 


To sum up, we should all agree that Instagram can play a powerful and impactful role in promoting an event planning business. it provides visually aesthetical content, increases the client base, and makes your work more popular. Remember, that the success of your Instagram account will be equal to your efforts. You’ll need a careful understanding of the target audience and Instagram features. Lastly, it is important to be stable and consistent with your social media. It is going to be a hard ride, but in the end, Instagram will help you strengthen your brand. 

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