Top 100 List Of Instagram Influencers You Should Be Following

post
Top 100 List Of Instagram Influencers You Should Be Following
Profile photo of Elizabeth Schutte, author

Elizabeth Schutte

Last Updated: Sep 8, 2022

Want More Real Instagram Followers?
Try Kicksta Now!

If you’re looking for the top Instagram influencers that you should be following, you’ve come to the right place. Everyone loves social media, and Instagram is definitely one of the top apps, filled with influencers in all kinds of niches

But which Instagram influencers should you be following? We’ve put together a list of the top 100 Instagram influencers to help you out. Keep reading to see whose account you should hit “follow” on!

Top 100 Instagram Influencers To Follow

1. Huda Kattan

Genre: Beauty 

Followers: 6.8 million

Huda Kattan is an entrepreneur in the beauty industry who runs a very successful, cruelty-free makeup line. She’s branded herself as a beauty blogger who’s moving past photo editing and showing her natural beauty online. 

2. James Charles

Genre: Beauty

Followers: 23.1 million

James Charles is a famous YouTuber and social media influencer known for posting makeup tutorials as well as iconic fashion and makeup looks. A long-standing icon on the beauty side of social media, James Charles continues to make waves on Instagram and various other platforms. 

3. Zach King

Genre: Magic

Followers: 24.5 million

Zach King is an online personality and illusionist, best known for creating short videos that make it seem as though he’s performing magic tricks. Aside from his digital magic and sleight-of-hand, Zach also has released a series of illusion-based books. 

4. Khaby Lame

Genre: Comedy

Followers: 75.5 million

Khaby Lame is best known for his comedic TikToks, but his success has spread to other social media platforms, such as Instagram, as well. In his videos, Khaby silently mocks other videos that demonstrate unnecessarily-complicated life hacks. 

5. Amanda Cerny

instagram photo of sunflower set worn by Amanda Cerny

Genre: Acting/modeling

Followers: 24 million

Amanda Cerny has a decorated career behind her as an actress and model. Still working in both of those industries, she now is a popular internet personality. Oh – and you might recognize her from Vine!

6. PewDiePie

Genre: Gaming

Followers: 21.8 million

PewDiePie is a well-known video content creator who focuses mostly on the gaming industry. A long-standing YouTube personality, PewDiePie is often in the spotlight for various career moves, along with his success as an Instagram influencer.

7. Charli d’Amelio 

Genre: Entertainment 

Followers: 48.1 million

Charli d’Amelio is a new member of the top Instagram influencers, having risen to fame on TikTok within the past couple of years. While she originally became famous for her dancing videos on the app, Charli is now one of the top influencers on multiple social media platforms, and she and her sister, Dixie, star in their own show on Hulu.

8. Addison Rae

Genre: Entertainment

Followers: 40.4 million 

Similar to Charli d’Amelio, Addison Rae is a successful Instagram influencer who got her start as a TikTok influencer. Addison started her rise to fame by making dancing videos on TikTok, and she has since expanded her career to include the release of her own fragrance and beauty line. 

9. Jeffree Star

Genre: Beauty

Followers: 13.6 million

Jeffree Star is a well-known social media personality who got started by creating makeup videos for YouTube. Jeffree is now also an Instagram influencer and the CEO of Jeffree Star Cosmetics.

10. Jack Morris

instagram travel influencer Jack Morris in Bangkok, Thailand

Genre: Travel

Followers: 2.5 million

Jack Morris is one of the top Instagram influencers in the travel niche. Each time you check out his page, you’re likely to find a new location that he’s currently traveling in, anywhere from France to Thailand!

11. Kayla Itsines

Genre: Fitness

Followers: 14.2 million

Kayla Itsines is a fitness influencer on Instagram whose reach also expands beyond social media. Kayla is also a fitness trainer and the co-founder of the Sweat app!

12. Logan Paul

Genre: Entertainment

Followers: 22.7 million

Logan Paul is not new to the spotlight, as he has been a well-known social media personality for many years. His career has taken multiple turns as he began as a YouTuber and is now a social media personality and boxer.

Kicksta logo

Want to organically grow your Instagram and gain REAL followers?

Try Kicksta Today!

13. David Dobrick

Genre: Entertainment

Followers: 12.2 million

David Dobrick is another Instagram influencer who began his career as a popular YouTuber. Throughout the years, David has developed a popular reputation among fans and frequently works to connect with fans through social media. 

14. Nash Grier

Genre: Entertainment

Followers: 11.9 million

Nash Grier has an established reputation as a content creator who has been entertaining fans across platforms for years. More recently, his content has focused on his nature-based travels with his young daughter. 

15. Ajey Nagar

Ajey Nagar instagram gaming influencer

Genres: Entertainment, Gaming

Followers: 15.1 million

Ajey Nager is not only an Instagram influencer but also a popular streamer. His content primarily focuses on comedic skits/reactions and gaming. 

16. Olivia Jade

Genre: Beauty

Followers: 1.3 million

Olivia Jade is an Instagram influencer and content creator who focuses on fashion and beauty. She also has a “conversations” account for her own podcast!

17. Lele Pons

Genres: Music, Acting

Followers: 48.1 million

Lele Pons is a multi-talented Instagram influencer who’s well-known for her singing and acting career. Beyond her success in the entertainment industry, Lele is a popular YouTuber and internet personality.

18. Cameron Dallas

Genre: Entertainment

Followers: 23.2 million

Cameron Dallas is one of the top Instagram influencers to follow, as he’s a popular content creator and internet personality across multiple platforms. Some of his content is music-based, and Cameron also has experience with acting. 

19. Lily Singh

Genre: Entertainment

Followers: 11.3 million 

Lily Singh is a popular video content creator who is well-known as a comedian and actress. In addition to her career as a content creator and social media influencer, she recently released a book!

20. Camila Coelho

Camila Coelho night out green outfit

Genres: Fashion, Beauty

Followers: 9.7 million 

Camila Coelho is one of the top Instagram influencers, known for her career as a fashion and beauty blogger. Beyond this, Camila has even established her own fashion and beauty companies…Needless to say, she’s one you should follow if you’re interested in this industry!

21. Chiara Ferragni

Genres: Fashion, Lifestyle 

Followers: 26.8 million 

Chiara Ferragni is an Instagram influencer whose page focuses on her lifestyle as a mom, as well as her career as an entrepreneur. She is the founder of the Chiara Ferragni clothing brand and stars in The Ferragnez series on Amazon Prime.

22. Liza Koshy

Genre: Entertainment

Followers: 19.6 million

Liza Koshy is a popular social media content creator who got her start on Vine, moved onto a successful YouTube career, and is well-loved by fans across multiple platforms. Liza is most popular for her comedic content, which catapulted the beginning of her career on the Vine app and has carried her throughout her successful career.  

23. Simeon Panda

Genre: Fitness

Followers: 8 million

Simeon Panda is a popular fitness-based content creator and Instagram influencer. Simeon is best known for lifting-based content and fitness inspiration. 

  • 🤩
  • 🤙
  • 🤑

Join 100k+ savvy Instagram marketers

If you are struggling to get the attention you deserve on Instagram, sign up for Kicksta today and start attracting more followers who are interested in your brand.

24. Sommer Ray

Genre: Beauty

Followers: 26.6 million

Sommer Ray is a beauty-based Instagram influencer who commonly posts about her fashion and travels. She is also well-known for establishing her own beauty brand.

25. Aimee Song

Aimee Song instagram photo of family and new baby

Genre: Fashion

Followers: 6.3 million

Aimee Song is a fashion blogger and designer who is widely recognized for her success as a young professional. She also posts lifestyle content with her new baby!

26. Manny Gutierrez

Gere: Beauty

Followers: 4 million

Manny Gutierrez is an Instagram influencer, YouTube content creator, and the founder of Lunar Beauty…In other words, Manny Gutierrez is a must-follow on Instagram!

27. Jay Alvarrez

Genre: Modeling

Followers: 7.3 million

Jay Alvarrez is a model who has developed a successful social media career and is now one of the top Instagram influencers. His content features lots of travel as it showcases his adventures to various locations (usually somewhere with water).

28. Murad Osmann

Genres: Filmmaking, Travel

Followers: 3.5 million

Murad Osmann has an inspiring career, which unquestionably puts him on the list of top Instagram influencers to follow. Not only has he been named Influencer of the Year, but he was also put on the list of top travel influencers. His content includes more than just travel, though, as he’s also a successful film producer!

29. Mariano Divaio

Genre: Fashion

Followers: 6.6 million

Mariano Divaio is certainly one of the top social media names in the fashion industry, as he has been a brand ambassador for multiple luxury brands and has launched his own lines of jewels, shoes, and eyewear. Mariano is also well-known as a blogger and actor.

30. Alexa Chung

Alexa Chung cowgirl hat photo

Genre: Fashion

Followers: 5 million

Alexa Chung is an Instagram influencer and a big name in the fashion industry. Recently, she was the host of the Netflix show, “Next in Fashion.” She is also known for her experience in modeling, designing, and blogging.

31. Julie Sariñana

Genre: Beauty

Followers: 6.6 million

Julie Sariñana is an Instagram influencer known for posting fashion-and-beauty-based content. As the founder of a nail polish brand, Julie is certainly one of the big names in the beauty industry. 

32. Rosanna Pansino

Genre: Baking

Followers 4.4 million

Rosanna Pansino is a popular baker, television host, and author! She’s also known for her content creation on YouTube and, of course, Instagram!

Kicksta logo

Want to organically grow your Instagram and gain REAL followers?

Try Kicksta Today!

33. Rickey Thompson

Genre: Acting

Followers: 5.3 million

Rickey Thomspon, aside from being an Instagram influencer, is a popular comedian who also got started on Vine. In addition to being a comedic social media personality, Rickey has experience in series acting. 

34. Jamie Oliver

Genre: Cooking

Followers: 9 million

Jamie Oliver is best known as a chef who is popular on social media and has released some successful cookbooks. Additionally, Jamie likes to post lifestyle content about his life as a dad!

35. Andrea Russett

Andrea Russet instagram Imagine song

Genre: Music

Followers: 5.4 million 

Andrea Russett is a musician and Instagram influencer. She has been known as an actor and social media personality for many years, and she recently stepped into the singing and songwriting industry. 

36. Julia Berolzheimer

Genres: Fashion, Lifestyle

Followers: 1.3 million

Julia Bolzheimer is a popular social media personality who’s known for her mom-based content. She’s the founder of two shops that specialize in fashion and home goods for moms and children. 

37. Lily Maymac

Genre: Modeling

Followers: 3.9 million

Lily Maymac is one of the top Instagram influencers, who posts modeling and travel content. She also has successful accounts on YouTube and Twitch.

38. Doctor Mike

Genre: Medicine

Followers: 4.3 million

Doctor Mike Varshavski is a family physician who has become popular on social media and is now one of the top Instagram influencers. He posts about medicine and lifestyle and is a well-known informative entertainer. 

39. Joanna Gaines

Genre: Lifestyle

Followers: 13.5 million

Joanna Gaines is best known for her Magnolia brand. This includes her cookbook, kitchenware, and network of shows. Joanna is a television personality, along with her husband, Chip. Together, they’ve built a lifestyle brand. 

40. Justin Trudeau

Justin Trudeau Canadian political instagram influencer

Genre: Politics

Followers: 4 million

Yes, even a politician made the list of top Instagram influencers! Justin Trudeau is the prime minister of Canada and is also a popular social media presence. His content is both political and family-based.

41. David Chang

Genre: Food

Followers: 1.7 million

David Chang is an Instagram influencer who’s popular primarily for his culinary reviews. His Instagram account focuses on his food reviews, his brand of home cooking products, and his family life. 

42. Chris Burkard

Genre: Photography

Followers: 3.7 million

Chris Burkard is a traveling photographer who’s also experienced in filmmaking and public speaking. He has risen to fame as an Instagram influencer, and one look at his page will tell you why – his account is filled with breathtaking shots of diverse locations.

43. Barbara Palvin

Genre: Modeling 

Followers: 17.5 million

Barbara Palvin is a popular model and Instagram influencer whose page is filled with gorgeous shots from her modeling career. Barbara is a successful model and has worked with luxury fashion brands. 

  • 🤩
  • 🤙
  • 🤑

Join 100k+ savvy Instagram marketers

If you are struggling to get the attention you deserve on Instagram, sign up for Kicksta today and start attracting more followers who are interested in your brand.

44. Bretman Rock

Genre: Beauty

Followers: 18.3 million 

Bretman Rock is a popular content creator known for entertaining videos on YouTube, as well as eye-catching beauty content. Bretman Rocky’s colorful fashion sense has led the creator to be one of the top Instagram influencers today. 

45. Claudia Oshry

Girlwithnojob instagram comedian photo

Genre: Comedy

Followers: 3 million

Claudia Oshry is a successful comedian and social media personality whose Instagram primarily features her comedy sketch videos. She’s an author and podcaster in addition to her role as an Instagram influencer!

46. Demi Bagby

Genre: Fitness

Followers: 2.6 million

Demi Bagby is a popular Instagram influencer with a fitness-centric account. She’s well-known for posting inspirational content and offers virtual training programs. 

47. Jenn Im

Genre: Fashion

Followers: 1.7 million 

Jenn Im is a popular fashion content creator. Outside her role as an Instagram influencer, she works as a fashion blogger. Her Instagram features a lot of fashion content and some lifestyle content as she posts about her family life. 

48. NikkieTutorials

Genre: Beauty

Followers: 15.7 million

NikkieTutorials is a beauty guru who got her start by filming makeup how-tos on YouTube. From there, she has grown to become one of the top Instagram influencers and now has her own makeup brand. 

49. Joe Wicks

Genre: Fitness

Followers: 4.3 million

Joe Wicks is a fitness influencer who posts about healthy recipes and workout inspiration. Known as “The Body Coach,” Joe has also launched the Body Coach App which is designed to help people along their own fitness journeys. 

50. Melissa Tepperberg

Melissa Tepperberg fitness influencer photo

Genre: Fitness

Followers: 955,000

Melissa Wood-Tepperberg is a fitness influencer who posts a variety of workout inspiration videos to promote health and wellness on her page. She also enters the lifestyle niche by posting about her family life. 

51. Marcus Butler

Genre: Fashion

Followers: 3.8 million

Marcus Butler is the co-founder of Nu-In, a fashion brand that’s focused on sustainable style. Marcus’s page is focused on personal style, with fashionable photos in a variety of locations. 

52. Halley Elefante

Genres: Fashion, Lifestyle

Followers: 585,000

Halley Elefante is a self-created Instagram influencer whose page focuses on fashion and lifestyle. Halley frequently posts her fabulous outfits and various brand partnerships. 

Kicksta logo

Want to organically grow your Instagram and gain REAL followers?

Try Kicksta Today!

53. Amber Clark

Genres: Hair, Lifestyle

Followers: 1.3 million 

Amber Clark is an Instagram influencer with a fun account that takes a look into her personal life as a parent while focusing on her hair tutorials. She likes to keep it real while she posts about her workouts, pets, themed snacks, and more!

54. Amanda Hirsch

Genre: Pop culture

Followers: 575,000

Amanda Hirsch is a popular social media content creator who focuses on sharing pop-culture news with her followers. Amanda is always sure to stay updated on the latest celebrity happenings and then shares the stories with those who follow her account.

55. Tai Lopez

Tai Lopez finance instagram account

Genres: Finance, Philanthropy 

Followers: 2.9 million

As a successful businessman, Tai Lopez is an Instagram influencer whose account focuses on finance and self-help. With posts ranging from fitness to book recommendations, Tai Lopez’s Instagram account is there to serve as an inspiration to followers.

56. Stephanie Ledda

Genres: Fashion, Beauty

Followers: 478,000

Stephanie Ledda is a classic fashion and beauty influencer. Her Instagram account focuses on these niches, while also giving followers glimpses into her lifestyle. 

57. The Bucket List Family

Genres: Travel, Family lifestyle

Followers: 2.6 million

Rather than just one influencer, this account features a whole family of influencers who call themselves The Bucket List Family. They’ve traveled together to 86 countries, and they use their Instagram as an outlet to keep fans and followers updated on their adventures around the world.

58. Luka Sabbat

Genre: Acting

Followers: 3.2 million

Luka Sabbat is best known as an actor whose social media success has led him to be one of the top Instagram influencers today. His account features his personal style, career updates, and travels. 

59. Len Kalul

Genre: Beauty

Followers: 2.4 million

Len Kalul is a popular TikTok and Instagram personality, and she primarily specializes in makeup video content creation. In addition to creating videos, Len has her own beauty collection with Revolution Beauty.

60. Noelle Downing

Noelle Downing positive-body instagram influencer

Genres: Fashion, Travel, Lifestyle 

Followers: 453,000

Noelle Downing is a popular, body-positive content creator who shares various aspects of her life on social media. As an Instagram influencer, she shares her personal style, travels, and home decor/lifestyle content. 

61. Caspar Lee

Genre: Business

Followers: 2.4 million 

Caspar Lee is a successful entrepreneur who has grown to fame from his presence both on YouTube and in the business world. This reputation has brought him to his status as a popular Instagram influencer who posts inspirational content based on his own success.

62. Kelsey Calemine

Genre: Photography

Followers: 2.8 million

Kelsey Calemine has grown in popularity on Instagram by photo blogging on her account. The aesthetically-pleasing photo journal of her life has amassed a notable following and brought Kelsey to influencer status. 

63. Gabi Fresh

Genres: Fashion, Body positivity

Followers: 896,000

Gabi Fresh is a plus-sized model and body-positive social media influencer. Beyond modeling, she has released collections in collaboration with fashion brands, and her Instagram account features fashion and lifestyle content. 

64. Emily Skye

Genres: Fitness, Beauty

Followers: 2.6 million

Emily Skye is an inspirational fitness influencer who also posts modeling and beauty content. Based on her hard-earned physique, Emily posts workout inspiration and tutorials to inspire fans and followers. 

65. Chelsea Kauai 

photo of Chelsea Kauai on a boat in the ocean

Genres: Nature, Lifestyle

Followers: 1.2 million

Chelsea Kauai is a top Instagram influencer whose account focuses on sustainability and nature. Chelsea is a yoga teacher and traveler who posts inspirational content from beautiful and diverse locations. 

66. Benito Skinner

Genre: Comedy

Followers: 1.4 million

Benito Skinner is an actor and writer who focuses specifically on comedic content. His success as a comedian has built up a wide fanbase, making him one of the top current Instagram influencers. 

67. Grant Cardone

Genre: Finance

Followers: 3.7 million

Grant Cardone is a popular internet personality who focuses on giving financial advice to fans and followers. He uses a variety of social media platforms to spread information based on his business and financial success. 

68. Jordi Koalitic

Genre: Photography

Followers: 5.7 million

Jordi Koalitic is a creative photographer who uses Instagram as a platform to share his art and his travels. The unique and artistic photography that he creates has given him a notable reputation on social media. 

69. Lauryn Bosstick

Genre: Entrepreneurship

Followers: 1.1 million

Lauryn Bosstick is a successful entrepreneur who shares her career updates and advice through her podcast and her social media accounts, such as Instagram. She also shares her family and lifestyle content as a mom!

70. Jenny Cipoletti

photo of Jenny Cipoletti at Auberge Resorts

Genre: Lifestyle

Followers: 445,000

Jenny Cipoletti is a content creator who uses her social media platforms, such as Instagram, to offer a glimpse into her life. With content ranging from cooking, to pets, to home decorating, Jeny’s Instagram offers aesthetically pleasing lifestyle inspiration content. 

71. Joshua Weissman

Genre: Cooking

Followers: 1.2 million

Joshua Weissman’s Instagram account is dedicated to his unique and exciting cooking. His creative kitchen inventions have drawn quite a following on Instagram, and his platform includes YouTube as well.

72. Lucy Williams

Genre: Lifestyle

Followers: 500,000

Lucy Williams posts about her home renovation, travels, and business ventures in the jewelry industry. Overall, she creates inspiring lifestyle content and cultivates brand partnerships within her niche. 

73. Chelsea White

Genre: Baking

Followers: 1.2 million

Chelsea White is best known for her fabulous dessert creations. From the baking to the decorating, Chelsea does it all, and she does a fabulous job…no wonder she’s one of the top Instagram influencers in her industry!

74. Lauren Lane

Genres: Family, Lifestyle

Followers: 1.5 million

As a young mom and wife, Lauren Lane focuses a lot of her social media content on her family life. She also posts about her personal style and her lifestyle in general, overall creating a personal brand that fans love to follow along with!

75. Savannah LaBrant

Easter photo of Savannah LaBrant family

Genre: Lifestyle

Followers: 6.9 million

Savannah LaBrant is a social media content creator whose family-based photos and videos are popular on Instagram as well as YouTube. She commonly posts wholesome and uplifting family content as her young family continues to grow. 

76. Rebecca Minkoff

Genre: Fashion

Followers: 910 thousand 

Rebecca Minkoff is a fashion designer, a podcaster, an author, and generally just does it all! Need we say more about why she made the list of top Instagram influencers?

Kicksta logo

Want to organically grow your Instagram and gain REAL followers?

Try Kicksta Today!

77. Marques Brownlee

Genre: Sports

Followers: 3.6 million

Marques Brownlee is a professional ultimate frisbee player who’s also famous for his YouTube career. His popularity in these industries has led him to a successful career as an Instagram influencer as well. 

78. Kris Bernal

Genres: Acting, Entrepreneurship, Fitness

Followers: 1.9 million

Kris Bernal is another Instagram influencer who does it all. Successful in the fields of acting, entrepreneurship, and fitness, Kris never runs out of content to post! You can also find her successful accounts on Facebook and TikTok.

79. Caitlin Covington

Genres: Travel, Lifestyle, Beauty, Wellness

Followers: 1.3 million

As a mom who loves to travel and share beauty and wellness content, Caitlin Covington appeals to a wide range of followers who are looking for lifestyle inspiration. With wholesome and fun content, she has risen to be one of the top Instagram influencers today!

80. Sammy Robinson

Sammy Robinson fashion drop photo

Genres: Sustainable Fashion, Entrepreneurship

Followers: 654,000

Sammy Robinson is the founder of a fashion label dedicated to giving back with every purchase. This appeals to a large audience as sustainable fashion continues to grow in popularity…Sammy deserves a spot on the list of top Instagram influencers!

81. Mathilde Tantot

Genres: Modeling, Fashion

Followers: 10.2 million

Mathilde Tantot is the founder of a swimwear company who has risen to influencer status on Instagram thanks to her social media modeling work. Mathilde also posts about her travels and lifestyle.

82. Cassey Ho

Genres: Fashion, Fitness

Followers: 2.3 million 

Cassey Ho is the CEO and head designer of Popflex Active, an activewear brand. Understandably, her Instagram content primarily focuses on fitness and fashion design, providing inspiration to followers for both wellness and style. 

83. Shane Dawson

Genre: Entertainment

Followers: 8 million

Shane Dawson is a well-known figure in the world of social media. A long-time YouTube content creator, Shane has been building up a following for some years. He has since expanded his social media platform to include other sites, such as Instagram, where he’s now one of the top influencers. 

84. Fai Khadra

Genre: Modeling

Followers: 2.4 million

Fai Khadra is a successful model who has worked with luxury fashion brands, leading him to a notable following on social media In addition to his modeling work, Fai also has experience with singing and songwriting. 

85. Mimi Cuttrell

Mimi Cuttrell Instagram post of Versace outfit

Genre: Fashion 

Followers: 505,000

Mimi Cuttrell is a fashion stylist and personal shopper whose Instagram content features fashionable looks and style inspiration. Her content shows diverse looks that can provide outfit inspo for a variety of followers. 

86. Lexi Rivera

Genre: Entertainment

Followers: 8.3 million

Lexi Rivera is a popular video content creator who has been successful on YouTube. Her Instagram primarily features her travels, outfits, and career updates. 

87. Alexa Hunt

Genres: Fitness, Lifestyle

Followers: 1.4 million

Alexa Hunt is a popular social media content creator who focuses on personal fitness while also sharing her activities and adventures with her young family. With multiple children, Alexa’s page is mom-centric and shows the overlap between the fitness and family aspects of her lifestyle.

  • 🤩
  • 🤙
  • 🤑

Join 100k+ savvy Instagram marketers

If you are struggling to get the attention you deserve on Instagram, sign up for Kicksta today and start attracting more followers who are interested in your brand.

88. Taapsee Pannu

Genre: Acting

Followers: 19.4 million 

Taapsee Pannu is an actress who uses Instagram to document her travels and her career journey. As an award-winning actress, she’s built up an impressive social media following and is currently one of the top Instagram influencers in her field.

89. Kandee Johnson

Genres: Beauty, Lifestyle 

Followers: 2 million 

Kandee Johnson is a makeup artist who got her start by creating makeup videos on YouTube. She’s since expanded her platform and genre, and now her popular Instagram account features makeup along with family lifestyle content. 

90. Zara McDermott

Zara McDermott Instagram post in London

Genre: Lifestyle

Followers: 1.6 million 

Zara McDermott is widely known for her time on the television show, “Love Island.” After gaining this popularity, she has grown her social media presence to show her travels and lifestyle on Instagram. Fans and followers enjoy following along with her lavish lifestyle, giving her the platform of a true influencer. 

91. Jordan Lipscombe

Genre: Entertainment

Followers: 492,000

Jordan Lipscombe is a popular video content creator on YouTube, who beautifully documents her life on Instagram through pictures. Specializing in the beauty industry, Jordan posts makeup inspiration and shares about brand partnerships and collaborations. 

92. Mario Testino

Genre: Photography

Followers: 5.3 million

Mario Testino is a decorated photographer specializing in fashion and portraits. His work has been featured in various well-known publications, and his Instagram displays just a sample of his inspirational work, putting him among the Instagram influencers of his industry. 

  • 🤩
  • 🤙
  • 🤑

Join 100k+ savvy Instagram marketers

If you are struggling to get the attention you deserve on Instagram, sign up for Kicksta today and start attracting more followers who are interested in your brand.

93. Alissa Ashley

Genre: Fitness

Followers: 1.1 million 

Alissa Ashley is a popular fitness blogger who uses Instagram to document her fitness journey and share workout inspiration with followers. Her fitness success and wellness knowledge have brought a sizable following to her account. 

94. Perrie Edwards

Genre: Music

Followers: 14.7 million

Perrie Edwards is a singer widely known for her membership in the band “Little Mix.” Outside of her role as a band member, Perrie has created a successful social media presence and is now one of the top Instagram influencers that we recommend you to follow! She uses Instagram to share her career journey, travels, and lifestyle as she starts her family.

95. Laura Jade Stone

Laura Jade Stone fashion influencer on instagram

Genre: Fashion

Followers: 1.1 million

Laura Jade Stone has risen to fame by documenting her personal style and sharing fashion inspiration on Instagram. Her incredible sense of fashion has brought her a large following on the app, making her one of the top 100 Instagram influencers to follow!

96. Caroline Daur

Genres: Fashion, Modeling

Followers: 3.6 million 

Caroline Daur is a fashion blogger and model who uses Instagram to share her trips and the outfits that she wears on them! Millions of people look to her page for fashion inspiration, making her one of the most notable fashion Instagram influencers.

97. Daniel Middleton

Genres: Entertainment, Gaming

Followers: 3.4 million 

Daniel Middleton is a popular content creator, best known for his videos in which he makes commentaries on video games. His Instagram reflects this, while also focusing on lifestyle as Daniel frequently posts about life with his son.

98. Jennifer Anderson

Genres: Food, Children’s wellness

Followers: 1.7 million

Jennifer Anderson’s focus on social media is sharing content on how to improve children’s health and wellness by increasing their vegetable intake and helping them to have more balanced diets overall. She shares helpful information about children and their dietary needs while offering helpful tips and tricks to help parents improve their children’s health. 

99. Will Dasovich

Genres: Travel, Nature, Fitness, Wellness

Followers: 854,000

Will Dasovich loves to travel in nature, stay fit and eat healthily…and he loves to share about all of this on social media! Between YouTube and Instagram, Will keeps fans well up to date with all of his adventures and lifestyle content. 

100. Desi Perkins

Dezi skin line on instagram

Genres: Lifestyle, Beauty

Followers: 4.3 million

Desi Perkins is a beauty guru and entrepreneur who works as the founder and CEO of both a sunglasses company and a makeup brand. Her Instagram documents her career success, beauty inspiration, and her lifestyle as a mom. 

Instagram Influencers: Frequently Asked Questions

How Much Do Influencers Make?

There are different levels of influencers within the overall category of “influencer.” Nano influencers, who have the smallest followings, make anywhere from $10-$100 per post. With slightly larger followings, micro-influencers make $100-$500 per post. Mid-level influencers typically make $500-$5,000 per post. Macro influencers can make anywhere from $5,000-$10,00 per post. And, mega influencers often make $10,000 or more per post. 

How Many Followers Do You Need To Be An Influencer?

Once again, there are different levels of influencers that are determined by the number of followers that the creator has. This is a wide range; nano influencers typically have 10,000 followers or less, and mega influencers have one million or more. 

Who Is The Most Followed Instagram Influencer?

Cristiano Ronaldo currently has the most followers on Instagram, with 434 million. Second behind the soccer athlete is Kylie Jenner, with 333 million followers.

How Do You Become An Instagram Influencer?

The process of becoming an influencer begins with building up a following and then starting to form partnerships with brands. Influencer agencies also exist to help upcoming – and established – influencers get in contact with companies to create collaborations. 

Does Instagram Pay Money?

Instagram itself, as a social media platform, does not pay money to influencers. However, it’s possible, as seen above, to make money by working on Instagram. The best way to do this is by forming a partnership with a brand, as an influencer, in which the brand pays you per post for product promotions. 

Who’s The Highest Paid Social Media Influencer?

Cristiano Ronaldo makes the highest estimated average per post on Instagram, which is understandable as he has the largest following on the app. It’s estimated that Cristiano Ronaldo makes between $619,497 and $1,000,000 per post.

The Complete Guide To Instagram Influencers

We hope this guide has been helpful, from our list of recommended influencers to follow, to our answers to some of the most frequently asked questions about Instagram influencers. There are so many Instagram influencers out there to follow, and we hope that our list has been helpful in giving you inspiration for some new pages to check out.


And, as we said before, there are all different levels of influencers on Instagram, so you might just become one yourself one day…don’t rule out the possibility! So go check out some new accounts and maybe even get started on your Instagram influencer journey!

Instagram Growth Hacks

Join over 100k+ marketers and influencers who get the latest Instagram tips & tricks sent to their inbox every week

Leave a Reply

Your email address will not be published.

Related Posts

40+ Ideas For Instagram Challenges You Can Steal Right Now

Do you use Instagram challenges for your brand? If not, we highly recommend...

Jul 29, 2022 by Hailey Hudson

10 Tips To Create Instagram Story Ads That Convert (Plus Successful Brand Examples)

According to Instagram, 50% of people are more interested in a brand when...

Jul 15, 2022 by Rachel Bowland

How To Select An Instagram Marketing Agency (Plus The Top 6 Agencies)

Instagram is a crucial tool in any company’s modern digital marketing arsenal. Unless...

Jun 3, 2022 by Kitty Garry