Instagram marketing tips for coffee shops

coffee shop marketing tips for Instagram: girl preparing coffee
Profile photo of Rebekah, author

Rebekah Carter

Published: Apr 17, 2024

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Nowadays, Instagram has become one of the most powerful platforms for business; coffee shops can use this potential with effective and clever marketing strategies. Visually appealing pictures, videos, and reels of your coffee shops can easily captivate your followers. Since Instagram has over two billion users worldwide, and it can be used in different ways. A well-organized Instagram account is the key to a successful business.

We hope this essay will help newly created coffee shops’ Instagram pages gain more followers as well as customers and be successful. We will try to explain how smartly used pictures, posts, and reels can be your way to success. We will teach you all of the main marketing tips that will eventually lead your business to its finest.

coffee shop tips to prepare the best coffee.

Why is it important for coffee shops to have an Instagram page?

Having an Instagram page is essential for coffee shops for several reasons:

  1. Branding and visual appeal

Instagram itself is a visual platform. That makes it an ideal social media for showcasing the aesthetic appeal of coffee shops. High-quality images of perfectly crafted coffee, great interiors, aesthetically pleasing pictures, and friendly staff members will help you create a visually enticing brand identity.

  1. Discoverability and reach

Instagram’s explore features and search make it easier for users to find and discover new content. By hashtags and geotags, coffee shops can increase their discoverability, which will lead to new users and potential customers finding out about your place.

  1.  Engagement and communication with customers

Instagram allows users, as well as coffee shop pages, to communicate easily through messages, comments, and likes. With the help of communication, coffee shops can build a community around their brand and have a sense of connection and loyalty among customers.

  1. Customer feedback

Instagram is a great platform for direct communication with customers and followers. You can gather valuable feedback and answer queries for your coffee shops. This mutual Communication helps improve service quality and meet your customers’ expectations.

  1.  Menu Updates

Regular updates keep content fresh. These features serve as a visual menu that allows followers to see updated offers and changes in the menu, which is easier and smarter for both sides.

creating Instagram content in the coffee shop

How to start an Instagram account for a coffee shop business?

The steps of creating an account for your coffee shop:

  1. Download the Instagram App

Simply download the app and sign up using your business email. After that, select a username that will represent your coffee shop’s business name.

  1. Optimize your profile

Create a profile picture for your coffee shop page. It can be a logo of your business or a picture that will reflect your page. Then, Write a laconic Instagram bio. This is a great way to show and explain to visitors on your account what this page is about. The key here is that it has to be written shortly, but at the same time, it has to be impressive and eye-catching. Bio can be a maximum of 150 letters, so use it smartly. 

  1. Develop your content strategy in advance.

Create your content strategy.  This is one of the most important parts of creating an Instagram page. Instagram users tend to love aesthetically pleasing, beautiful, funny, entertaining, and exciting pictures, videos, and reels. Try to make your Instagram coffee shop page as interesting and exciting as possible. Choose strategies and timelines for posting. It’s always better to know what your next post and reels will be in advance. 

  1. Hashtags and Captions

Hashtags and captions are essential parts of Instagram marketing. Do some research and use the most researched hashtags for your post. This will help your account to reach the right audience. Use captions that will explain your post so you can communicate with users and customers. Ask them questions and tell them the stories behind your posts. 

  1. Instagram Stories

 Instagram stories are a great way to keep users and followers updated daily. You can use Instagram stories to ask customers some questions, explain and show them your existing news, and showcase the daily life in your coffee shop. 

  1. Instagram Automatons

Instagram automation tools can provide certain benefits for managing your Instagram presence, but it’s crucial to use them judiciously to avoid violating Instagram’s terms of service. There are many reasons why it is important for your Instagram page: for example, scheduled posting and follower growth. Automating certain tasks, such as liking posts, following accounts, or engaging with followers, can save you time. This can be beneficial for your new coffee shop business. 

How to gain more followers as a new coffee shop business account on Instagram? 

There are some ways you can manage to gain more followers on your Instagram account.

  • Collaboration with influencers 

Nowadays, people are following, listening, and looking up to some influencers. Those influencers can be of good use for your freshly started business account. You can simply send them some items from your shop or invite them to your coffee shop. For that, they will share every single important detail about your coffee shop with their followers, and this way, you will have more people interested in visiting your business.

There are different types of influencers: beauty bloggers, family bloggers, food bloggers, and many more. The key here is to conduct research about influencers before communicating with them. It’s better if they have the same/similar content as you. It would also be good for you if they advertise or have advertised other businesses like yours. 

Apart from this, as we all know, some influencers are very popular but remember not to sleep on micro influencers. You may think that others have just a few followers and it will not be helpful for you, but that is not quite right. Most of their followers are local and, most importantly, loyal. Their posts and recommendations about your coffee shop will make their local followers come and see your new and beautiful place, so the number of your consumers will definitely increase both ways.

  • Communicate with Instagram users.

Always remember to respond to comments in direct messages as fast and politely as possible. And actively engage with your followers’ content. Building a relationship with your audience fosters loyalty and encourages others to follow your account. 

  • Make follower-only offers and promotions.

Making offers and promotions specifically and only for your Instagram followers is a great way of increasing their number. It would also increase the number of visitors to your coffee shop. For example, with the help of Instagram stories, you can offer your followers 15% off on any purchase they want to make simply just by following your page. Logically, this way, many people will start following you. 

  • Run Contests and Giveaways

Host occasional contests or giveaways to encourage user participation and attract new followers. Make sure the entry requirements involve actions that will increase your account’s visibility, such as tagging friends or sharing your post, following your page, and posting stories from your page. You can make these giveaways monthly or weekly.

Is it mandatory to have an Instagram account for a coffee shop?

I think it doesn’t matter which business we are talking about when we live in the digital era. Having an Instagram account is absolutely mandatory for coffee shops, like any other business. Since the majority of the world’s population today gets the largest part of the information about different things from social media, it turns out that marketing has moved to the digital world, too. 

Therefore, it is absolutely necessary to promote your business on social networks if your goal is to increase the number of your clients as well as awareness of your new business initiative. 

How soon can you establish a strong Instagram presence for coffee shops?

Remember that building a strong and sustainable Instagram presence requires ongoing effort and patience. Over time, with dedication and strategic planning, your coffee shop can establish a compelling and influential presence on Instagram. However, if you want to strengthen your Instagram account and gather a large audience in a maximally short period of time, you must contact Flock Social and get their help to gain more followers through the use of Instagram automatons.


In the competitive world of coffee culture, Instagram emerges as a valuable ally for coffee shops since they are seeking to differentiate themselves and connect with a broader audience. If you take these tips into consideration, your unique and beautiful coffee shop will not only enhance its online presence but also foster a sense of community, attract new customers, and establish a lasting connection with coffee enthusiasts around you. 

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