The Best Time to Post on Instagram For Your Industry in 2022 (A Complete Guide)

for each industry
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Rafaella Aguiar

Last Updated: Jan 11, 2022

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Back in the days of a chronological feed, users guessed and played around with finding the best time to post on Instagram. Many attributed increased Instagram engagement to their carefully planned Instagram posting times. These were the good ole days before everyone’s goal became finding ways to “outsmart” the algorithm

Today, to gain more Instagram followers you must create and post compelling content that other users will crave. With Instagram’s ever-changing algorithm, if you don’t post at the right time your followers may never see your posts. So how do you figure out the best time to post on Instagram? 

If you’re unsure of where to start in terms of posting on Instagram, don’t fret. We’re giving you the complete guide to Instagram posting times, including the best time to post by day of the week and industry. With our tips to maximizing the use of Instagram scheduling tools and the best Instagram growth service, you’ll be posting on Instagram like a pro in no time. 

Best Time to Post on Instagram by Day of the Week 

All Instagram accounts have unique audiences from different cities and in various time zones, so breaking down the best Instagram posting times is essential to every account. 

While finding the best time to post on Instagram is unique to every account, certain times generally correlate with increased Instagram engagement. Later analyzed 12 million posts in different time zones around the world from accounts with varying Instagram followers to see if they could find the secret to posting on Instagram. 

Later conducted the ultimate Instagram engagement test and concluded the following best Instagram posting times: 

  • Monday: 6 am, 10 am, and 10 pm EST
  • Tuesday: 2 am, 4 am, and  9 am EST
  • Wednesday: 7 am, 8 am and 11 pm EST
  • Thursday: 9 am, 12 pm, and 7 pm EST
  • Friday: 5 am, 1 pm, and 3 pm EST
  • Saturday: 11 am, 7 pm, and 8 pm EST
  • Sunday: 7am, 8am, and 4pm EST
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Global Best Times to Post on Instagram

While this information showcases a general “best time to post on Instagram”, the truth is the best Instagram posting times will be unique to your account and audience. 

Best Time to Post on Instagram by Industry 

As mentioned above, the best time to post on Instagram varies by account, however there are more ideal times for posting on Instagram based on specific industries. It’s crucial to alter your Instagram posting times based on industry to optimize engagement.

“Your Instagram followers are likely active at different times than competitor accounts, so finding out when your followers are online will benefit engagement.”


These Instagram posting times are a great start, but Sprout Social conducted the research below to find the best time to post on Instagram based on the following industries: retail, media, tech, non-profit, education, healthcare, professional services, food & beverage, and travel & tourism.


Posting on Instagram is incredibly crucial for those in the retail industry. People use Instagram as a shopping outlet now more than ever. If you’re looking to reach an audience interested in retail you’ll want to pay attention to the following best and worst Instagram posting times. 

  • Best time to post on Instagram: Wednesday afternoon (3 pm) & Friday midday (11 am – 12 pm)
  • Ultimate Best Day: Wednesday
  • Worst Day: Sunday – Makes sense as most people are being present in real life on the weekends. 
  • Lowest Engagement: Late Night & Early Mornings – Most people sleep during these hours and are not active on social media
Engagement for Instagram Consumer Goods Chart

Below are posting strategies for the retail industry from Elise Armitage from What The Fab:

What is the best time to post on Instagram for your industry?For me, the best times to post on Instagram is in the morning or evening, and the best days of the week are Sunday through Thursday. Which makes sense—people are scrolling their Instagram feeds in the morning in bed, and during their commutes, and then again once they’re relaxing at home after work. And on Fridays and Saturdays people are pretty checked out, doing their own thing and enjoying themselves. 

2. How did you figure that out?I figured this out through a combination of trial and error, as well as using analytics through my Instagram business account and third-party apps. 

3. Do you use any third-party analytics tools or just Instagram analytics?I use Tailwind’s Instagram scheduling feature, which also shows you the best times for posting. 

4. Do you have any tips for the readers for posting on Instagram for the retail industry?Think about your target demographic—based on their behavior, what would be the best way and the most ideal time to engage with them? 

Media & Entertainment

Social media has turned into such a prominent outlet for the media and entertainment industry, that it’s now more vital than ever to find the best time to post on Instagram to stand out and appear on user’s feeds. 

  • Best time to post on Instagram: Friday morning (9 am)
  • Best Engagement: Wednesday, Thursday and Friday during work hours (8-5 pm)
  • Lowest Engagement: Saturday and Sunday – Most people have these days off from work, are more present in real life activities and therefore not as active on social media
Instagram Engagement for Media Chart
best time to post on Instagram tips for media

Crystal Lee, (, Host and Producer for This is Series TV, gave tips on posting on Instagram for the media industry:

What is the best time to post on Instagram for your industry?I have found that the best times to post on Instagram is in the Mornings (specifically weekends) and mid to late evenings on weeknights. 

How did you figure that out?A/B testing similar content at different times.

Do you use any third-party analytics tools or just Instagram analytics?Instagram analytics and Hootsuite. 

Do you have any tips for the readers for posting on Instagram for the media industry?Know your audience and serve up content that they’ve followed you for. But don’t get too stale. Try out different types of content to learn which ones drive up engagement. Don’t be afraid to take risks, you can always archive or delete a post if you regret it, but you never know – something you didn’t think would work might end up performing beyond your expectations!


Posting on Instagram for Tech can be difficult to gauge as global peak times on Instagram for this industry vary. To ensure Instagram engagement on tech posts make sure to focus on the below time frames. 

  • Ultimate Best Time: Wednesday morning at 6 am or 9 am
  • Best time to post on Instagram: Wednesday mid-morning from 10-11 am, Friday morning from 7-10 am and Saturday morning from 7-11 am. 
  • Worst Day: Sunday-Most people do not check social as often on the weekends in this industry.
Instagram Engagement for Tech Graph


Instagram is a wonderful addition to your overall social media strategy for nonprofits. Facebook is a great outlet to promote events while posting on Instagram is the best platform to complement your strategy. Keep reading to find the best time to post on Instagram for nonprofits. 

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  • Best time to post on Instagram: Wednesday at 2 pm 
  • Highest Engagement: Wednesday (1-4 pm)
  • Worst Days for Engagement: Saturday & Sundays
Instagram Engagement for Non-Profit Chart


“Colleges and schools can use Instagram tools to build a presence online to promote their campus, experiences, and offerings to potential students and current happenings to inform those already enrolled.”


*Interview from social media manager from Education

Students and faculty are more active later in the day, so the best time to post on Instagram for education is as follows:

  • Best time to post on Instagram: Friday mornings at 10 am 
  • Most Consistent Engagement: Wednesday through Saturday (10 am – 8 pm)
  • Highest Engagement: Wednesday & Friday mid morning and Saturday nights (6 pm – 8 pm)
  • Worst Days for Engagement: Sunday due to the lack of activity on Instagram on this day.
Instagram Engagement for Education Chart


Social Media isn’t a high priority for many healthcare practices. Although this is the case, due to a large number of users on the platform in general, posting on Instagram is still important and worth improving on for those in the healthcare space. Sprout Social’s research concluded the following for the best time to post on Instagram for healthcare. 

  • Best time to post on Instagram: Tuesday at 8 am 
  • Most Consistent Engagement: Weekdays from 9 am to 3 pm 
  • Worst Days for Engagement: Saturday & Sundays have minimal engagement in most industries
Instagram Engagement for Healthcare Chart
best time to post on Instagram tips for health care

Julia Eze from The Nurse link provided tips on posting on Instagram for the health care industry:

The Nurse Link connects current, future and aspiring nurses for mentorship, networking and empowerment. @thenurselink 

What is the best time to post for your industry? – We’ve found that the best time to post on Instagram for the nursing industry is in the morning between 7-9 am.

How did you figure that out?We discovered the best post times through trial and error as well as employing commonly known industry knowledge about nurses and student’s behavior and schedules. Nurses and healthcare professionals generally work long shifts that begin fairly early. In addition, nursing students have long days that begin as early as 5am in preparation for clinical and class.

Do you use any third-party analytics tools or just Instagram analytics? – At this time we only use IG analytics as we’ve found them to be fairly comprehensive and insightful.

Do you have any tips for the readers for posting on Instagram for the healthcare industry?The more content the better, so posting multiple times a day can be extremely helpful for inciting growth and helps engage your audience no matter the time zone. When possible avoid stringent medical jargon as it can be a social media buzz kill. Medical professional like to laugh and socialize too!

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Professional Services

Professional social media services generally post educational content with links to videos, blogs and other platforms. The initial post spikes Instagram followers’ interest then leads them to other forms of content. According to the best time to post on Instagram for professional services is in the early morning because statistics show people prefer consuming this content first thing in the morning. 

  • Best time to post on Instagram: Anyday between 9 am and 10 pm
  • Best Days: Weekdays specifically Tuesday, Wednesday and Friday
  • Worst Days for Engagement: Saturday & Sundays- Most people do not want to be educated on the weekends.
posting on Instagram for the professional service industry tip

Spencer X Smith, Founder of AmpliPhi Social Media Strategies provided us with some great insight on posting on Instagram for the Professional Service industry:

What is the best time to post on Instagram for your industry?The industries we serve (banking, legal, financial services) find much, much more engagement on Instagram during the Monday – Friday work week than outside of it. It appears people in those industries pay the most attention to work-related posts then, and aren’t as interested during the weekend.

How did you figure that out?We figured this out by testing our hypothesis and validating the data based on Instagram business accounts we are running or analyzing for clients.

Do you use any third-party analytics tools or just Instagram analytics?We like Instagram analytics themselves, and also use SocialInsider to benchmark our clients vs. competitors.

Do you have any tips for the readers for posting on Instagram for Professional Service industry?Focus on highlighting the people at your organization on Instagram. A great photo (headshot, person working in their office environment, etc.) along with a brief story about her/him and what she/he does adds a human-interest element to Instagram posts that your followers will really enjoy. We see much higher engagement on posts highlighting people that those that don’t.

Food & Beverage

Instagram followers obviously love seeing pictures of a delicious meal. It doesn’t take fancy Instagram tools to determine people are likely to engage with food pictures during lunchtime. Most professionals take a break during the middle of the day, so it’s likely engagement will spike during this period of the day. If you’re in the food and beverage space keep scrolling to find the best time to post on Instagram. 

  • Best time to post on Instagram: Wednesday, Thursday, Friday, Saturday 
  • Best Hours: Noon- Most people check their phones around lunch time
  • Most Engaging Day: Friday kicks off the weekend and plans for reservations spike
  • Worst Days for Engagement: Saturday & Sundays
strategy for posting times for the food and beverage industry

Here’s what Natalie Migilarini from Beautiful Booze Cocktails had to say about posting times for the Food & Beverage Industry:

What is the best time to post on Instagram for your industry? – Following analytics and copious amounts of research, our team has found that the best time to post on Instagram is around 12 pm in whatever city we are targeting has been ideal. If your target audience is New York City then we have found that 12 pm EST is the best, though if you’re targeting Los Angeles, 12 pm PST is the best time. As a global company we still primarily target New York as our primary audience no matter where we are, so while currently in Portugal, we are posting at 5 pm here. 

How did you figure that out? – Oops, I think I answered this in the previous question, however, I started by using the analytics on the Instagram platform. Once I had an idea of what time my audience was mostly online I did some more research to see the best times for different cities and noticed it was different. In the beginning, my audience was primarily in Seattle, though as I wanted to grow I saw that I needed to target the New York audience, which meant altering my posting time accordingly.

Do you use any third-party analytics tools or just Instagram analytics? – We only use Instagram Analytics to measure response and check on alterations in our audience at the moment, however we are always looking for new tools to work with and see if there are additional advantages they may offer.

Do you have any tips for the readers for posting on Instagram for the food & beverage industry? – We have built our business on a method of quality over quantity. Sometimes we will be creating content for days at a time, and in the end usually use around 75% of the content we actually created, as the other 25% isn’t up the standard we have set for ourselves. If you don’t have something great to share, it’s better for your brand image to not post that day. If you are a business we believe in the 80-20 method; this follows an old marketing technique, whereas 20% of the content you share can be pushy ad placement and business forward, and the other 80% of the time your content should be more engaging and fun. This keeps your clientele involved, makes them want to keep following you and putting up with the ads, in order to see the fun stuff.

Travel & Tourism

Not everyone has the means or desire to travel, but that doesn’t mean they won’t interact with the content you’re posting on Instagram about the subject. According to studies, the most engagement with this niche occurs between 11am and 1pm closer to the weekend. Travel & Tourism agencies found the following for the best time to post on Instagram: 

  • Best time to post on Instagram: Fridays, Tuesdays, and Wednesdays
  • Most Engaging: Between 11am & 1pm, and between 9am and 10am.
Instagram posting times for Travel

Here’s what Natalia Kalinowski, model and luxury traveler, had to say about Instagram posting times for Travel:

What is the best time to post on Instagram for your industry?There are no golden rules, with all the changes with Instagram it’s hard to say when it’s the best time to post on Instagram. It all depends on your Instagram audience, which countries your followers are from and working out the time difference. You don’t want to be posting content if the majority of your followers are sleeping.
However, I believe evenings work always best as everyone finishes work and sits on Instagram and the European markets are waking up to go to work or getting their coffee breaks for a quick Insta stroll.

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How did you figure that out?Trial and error. Posting at different times of the day and looking at the stats.

Do you use any third-party analytics tools or just Instagram analytics?No. Ive only relied on my own personal Instagram analytics, as I said before there’s no actual rule and it’s all dependent on your followers and working out what they interact best with.

Do you have any tips for the readers for posting on Instagram for the travel industry?Tips I believe help out with Instagram for any post and especially travel industry posts, would be hashtags. Hashtags relating to the image or place you are staying at, so other followers can view your posts according to the hashtags.

second tip for travel industry posting times

Tips from Travel Blogger Stephanie Parker from Big World Small Pockets:

What is the best time to post on Instagram for your industry? I’ve found the most engagement from posting at 5pm GMT.

How did you figure that out? I used Instagram analytics and personal A/B testing to discover the optimum time to post.

Do you use any third-party analytics tools or just Instagram analytics? Nope! Instagram analytics.

Do you have any tips for the readers for posting on Instagram for the travel industry? Engage, engage, engage! Use the app as much as you can!

Tip from Chermaine Chee, digital strategist at Truly Experiences, a worldwide provider of luxury experiences:

“If you’re posting on a weekday, Mondays and Thursdays are your best bet. If you’re looking for the most engagement, the best time to post is Monday mornings or Thursday evenings between 9 p.m. and 12 a.m., when people have just come off of work and they have that “I deserve ice cream!” feeling in their bones.

However, if you want more followers across a range of demographics in a long-term plan for growth in your following, the best thing to do is post during weekends soon after lunchtime on Saturday or Sunday afternoon—otherwise known as “prime snacking time.” 

How to Find the Best Time to Post on Instagram Through Personal Experimentation 

One of the many benefits of having an Instagram business account is the ability to use insights to see when your audience is most active. These Instagram tools will showcase when your Instagram followers are most active so you can tailor posting times accordingly. Posting at these times will maximize reach and engagement thus helping you gain more Instagram followers. 

Insights give you incredible information about your Instagram followers: you can see where they are located, gender, age, and when they are most active on the app.”


As mentioned before to access Insights you will need an Instagram business profile or Instagram creator profile. The major benefit of switching to a creator profile is gaining access to the Instagram Creator studio dashboard. The Instagram tools on this dashboard include additional audience insights, like advanced data for when your followers are online. 

How to Schedule Instagram posts Using the Most Popular Scheduling Tools

Not down to experiment with Instagram posting times for yourself? Don’t have the time to carefully monitor your Instagram engagement, check insights and figure out the best time to post on Instagram? We get it. That’s why popular scheduling tools to take the guesswork out of it and show you the best time to post on Instagram specific to your account.  


Finding the best time to post on Instagram can be a chore. Engagement and reach seem to be declining daily, so the pressure of finding the best Instagram posting times and optimizing your content is more important than ever. Like we’ve mentioned above, every account has a unique audience, so finding the best time to post to engage with your Instagram followers was a huge challenge…until now. 

Later offers a feature called “Best Time to Post” which, as the name alludes, highlights the best time to post on Instagram for your account specifically. Later automatically calculates the top times that your Instagram followers are active, and when you should schedule for maximum engagement. To use Later to find the best time to post on Instagram, you’ll have to upgrade to one of Later’s business plans which also includes unlimited posts and more starting at $16/month. 


Sprout has their own data science team that constantly gathers information from customers. They collected the information above about the best time to post on Instagram and like Later, Sprout Social, shows you the optimal time for your posts. 

Sprout Social is unique in its ability to not only show you the best times for posting on Instagram for your account but also can schedule and auto-post your content too. Joel Booth, a Senior Data Scientist at Sprout explained, “The algorithm can look at more messages, more engagements and more factors over a far wider range of time than a person to pinpoint those ideal times to send a message and how those times change week to week.”

Sprout’s offerings give your account the best opportunity to shine and engage with your Instagram followers. 


If you’re looking for a smart and affordable tool to put all your social media feeds on autopilot, SocialBee might be it. This tool enables its users to share content across multiple channels, like Facebook, LinkedIn, Twitter, Instagram, Pinterest, and Google My Business. The best part is that you can customize the posts to match each network’s requirements – giving your content a better chance to perform as well as possible. 

On top of that, SocialBee can help its users share a solid mix of content thanks to the Content Categories, recycle evergreen posts/ expire time-sensitive content, set up a posting schedule for all your profiles, and see a preview of your post in real-time as you edit it. One of their best addition so far is the Canva integration that allows you to design right inside SocialBee. 

If all of this sounds intriguing to you, they even have a 14-day free trial for you to test out all of their features. 


Featuring an intuitive, “what you see is what you get” design, Planable lets social media marketers coordinate large-scale Instagram marketing campaigns and view their content exactly as it would appear on the feed. Finding the best time to post on Instagram can be challenging, so Planable allows users to schedule their Instagram content with little to no hassle. With Planable’s calendar view, users get a bird’s-eye view of their Instagram campaigns and can plan content around the timeframes they know followers are at their most engaged and active. 

Planning content is as simple as dragging and dropping posts in the relevant time slots. If a piece of content needs a little tweaking or an outright revamp, they can do so from the same place. Planable also offers a multi-level approval system that ensures that no content goes live without being approved by the relevant parties.

Along with Instagram, Planable supports the same scheduling and approval features across multiple social media platforms, such as Twitter, Facebook, LinkedIn, Google My Business, YouTube, and TikTok

Social Media Success

While the quality of your content is certainly a crucial aspect of being successful on social media, with the addition to the algorithm, timing is the most decisive factor to whether your post is going to be successful or not. So now that you know the best time to post content according to your industry, make sure to have an essential editing app ready to spruce up those images or clips. We like Instasize for its versatility and trendy editing features.  

Now that you’ve read our master guide to finding the best time to post on Instagram, it’s time to learn how to get more Instagram followers and grow your account.

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  • I never knew that timing of the post would make such a difference. Useful insight

    • Samantha Hackett says:

      Yes timing is very important for social media growth. We are glad that you were able to learn something new from our blog!

  • jb says:

    timing is very important for social media growth

  • Zaabu says:

    Imagine all along i have been posting anyhow. Thank Sam i have learned the best times and i have already tested all these timing before commenting.

    • Sam Hackett says:

      Thanks for your comment! We are happy to hear that these posting times are boosting engagement on your content.

  • Donna says:

    Useful insight.

  • Satakshi says:

    Hey I’m from India
    Sometimes I get 5k views on my reel and some time only 800
    I don’t know where I’m going wrong
    Can you tell me best times to post According to india

    • Kicksta says:

      Hi there! We suggest taking a look at your Instagram analytics for that account for the best posting times. Make sure your account is a business account to see the analytics.

  • Chhavi says:

    Thank you ❤️
    It is very helpful for us 🤩
    Keep posting such information 👍

    • Kicksta says:

      Hi! We’re so glad that we were able to help. Thanks for staying updated with our blogs, we hope you’ll find our other blogs helpful as well.

  • Anshul says:

    The virtual age has modified the way B2B Digital marketing communique is treated. That includes how you could efficiently marketplace your merchandise. With technology constantly evolving, virtual advertising requires a greater ‘fluid’ method.

    You need to be prepared to adapt to adjustments to meet the expectations of your target audience. There are positive virtual advertising strategies every enterprise should contain in their virtual marketing plans.

  • Ritik says:

    Social Media Tools Management may additionally appear easy. But, entrepreneurs and brands understand there’s a lot greater to social media content advent and enhancing than meets the attention, mainly in nowadays’s social media panorama. From choosing the best picture to representing your factor of view to growing the right Twitter hashtag to creating a video for TikTok, right here are some awesome content material creation equipment to help you alongside the way..

  • Manish says:


  • Talak says:

    Thanks for sharing such a power tips and idea for I.G to make more reach.
    Can you make more related to that.

    • Kicksta says:

      Thanks for your feedback! We are releasing new blogs each week relating to Instagram growth, make sure to stay tuned!

  • Kevin says:

    I got good info from your blog, a Great lineup. We will be linking to this great article on our site. Keep up the good writing.

    • Kicksta says:

      Hi Kevin,

      We appreciate you linking to our content! We hope you continue finding the rest of our blogs just as informative.

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