500 Trending Instagram Hashtags In 2024

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Trending Hashtag Feature Image
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Lynn Corbitt

Published: Mar 5, 2024

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Hashtags are an important and effective method of social media marketing — and trending Instagram hashtags are even more essential.

Adding hashtags to your posts can help increase engagement: Posts that have at least one hashtag receive 12.6% more engagement than posts that don’t.

Trending Instagram hashtags, which can be defined as tags that are frequently used by a large number of accounts, help increase your brand visibility and get that engagement rate up even higher.

Here are the top trending Instagram hashtags in different industries that you should take note of in 2024.

What Are Instagram Hashtags?

Instagram hashtags are a popular way to call out and tag your posts with what’s in the photo.

This makes it easy for people to search on Instagram and find posts about dogs, even if the person who posted it didn’t use the word “dog” in their caption. As long as it was included as a hashtag, they’ll be able to find it.

Hashtags can be descriptive of what’s in the image, or they can be explanatory about what’s in the caption, for example, #joke.

There are branded hashtags created specifically by and for one particular brand, and there are geographic hashtags that include a location, like #CincinnatiFoodie.

There are also banned hashtags you should avoid. But now let’s talk about the ones we can use.

Why Use Instagram Hashtags?

There are many reasons someone would use Instagram hashtags.

First of all, as we mentioned before, they make it easier for someone to search and find your posts. By using hashtags that describe what’s in your image, you make it easier for potential audience members to see your posts.

We also mentioned branded hashtags earlier. When a brand creates a specific hashtag, they typically do so for a few reasons. First of all, they might be launching a new campaign, so they want to link all posts that are a part of that campaign together. They could also be hosting a contest and asking for people to create posts about their brand or company and use that hashtag to be entered to win something.

Finally, they could be doing it as a marketing strategy that doesn’t involve a giveaway, but simply to get their name out there.

Are hashtags still relevant in 2024? 

Yes the hashtags are still very relevant in 2024. Nowadays, a lot of people use hashtags to gain more popularity and make their posts viral. Here are some hashtags that are viral in 2024:

  1. #fashionista
  2. #itgirlaesthetic
  3. #aesthetics
  4. #sunnyday
  5. #fashionkilla
  6. #viralmakeup
  7. #softglam
  8. #getreadywithme
  9. #pinterestaesthetics
  10.  #sweettooth

Let’s take a look at the most popular Instagram hashtags in different industries for 2024.

Food

trending instagram hashtags for food

These are some of the best hashtags in the food industry for 2024:

  1. #Food
  2. #FoodPorn
  3. #Instafood
  4. #Yummy
  5. #Foodie
  6. #Delicious
  7. #Dinner
  8. #Breakfast
  9. #Cake
  10. #Yum
  11. #Foodstagram
  12. #Lunch
  13. #FoodPhotography
  14. #FoodBlogger
  15. #FoodLover
  16. #Tasty
  17. #Pizza
  18. #Cooking
  19. #Restaurant
  20. #IceCream

Which of these trending Instagram hashtags should you focus on throughout 2024? #Food is a good one to keep around — this tag is very general, so it’s probably not going to stop trending anytime soon. Hashtags like #Foodie and #Delicious can help you reach out to all the foodies out there on the ‘gram. And if your post features food from a specific meal, add a relevant tag (#Dinner, #Breakfast, #Lunch) to help people who are truly interested find your post. 

food industry trending hashtags chart

Fashion

trending instagram hashtags

According to Oberlo, these are the top fashion hashtags to use:

  1. #Fashion
  2. #FashionBlogger
  3. #Fashionista 
  4. #OOTD
  5. #FashionStyle 
  6. #InstaGood
  7. #Blogger
  8. #FashionAddict
  9. #FashionWeek
  10. #FashionDiaries 
  11. #Fashionable
  12. #Beautiful
  13. #Style
  14. #Beauty
  15. #Hair
  16. #Model
  17. #Fit
  18. #OutfitOfTheDay
  19. #InstaFashion
  20. #Pretty

While #InstaStyle used to be a popular tag, this option has fallen off of the list and might not be the most effective way to market your brand.

Instead, use #Fashionista and #FashionDiaries to keep Instagram followers engaged. “Fashion diary” posts are popular because they help users get inspiration for assembling their own stylish outfits. Outside of these top ten hashtags, your brand can get more even visibility by using these additional trending fashion tags.

fashion hashtags chart
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Fitness

Screenshot of #fitness hashtag

These are some of the top fitness hashtags for 2024:

  1. #Fitness 
  2. #Gym 
  3. #Workout 
  4. #Fitsporation 
  5. #Bodybuilding 
  6. #FitnessMotivation 
  7. #Yoga 
  8. #GymLife 
  9. #CrossFit 
  10. #FitnessModel 
  11. #FitnessAddict
  12. #PersonalTrainer
  13. #FitnessGirl
  14. #GymMotivation
  15. #FitnessJourney
  16. #Physique
  17. #Powerlifting
  18. #Gymtime
  19. #Pilates
  20. #Instafitness

The fitness industry is huge on Instagram, and fitness brands can gain a lot of visibility by using trending hashtags. #Fitness, #Gym, and #Workout are a few of the most obvious popular fitness tags. Other popular hashtags in 2024 include #FitFam, #GymLife, and #FitnessMotivation.

If relevant, you can also use tags that refer to specific activities or types of workouts (think #Yoga or #CrossFit).

fitness hashtags chart

Retail

Screenshot of #retail hashtag

These are the most popular retail hashtags on Instagram:

  1. #Retail 
  2. #Wholesale 
  3. #Fashion 
  4. #Shopping 
  5. #Design 
  6. #Business 
  7. #RetailDesign 
  8. #ShopLocal 
  9. #VisualMerchandising 
  10. #OnlineShopping
  11. #OnlineShop
  12. #Merchandising
  13. #RetailTherapy
  14. #Ecommerce
  15. #RetailShopping
  16. #RetailExperience
  17. #StoreDesign
  18. #Boutique
  19. #Brand
  20. #Dreamcolor

Retail companies can get ahead of the game by using #Retail and #Shopping to market their brand. These general tags are hugely popular, with millions of posts each. Consumers regularly browse these tags to find new products to buy.

With COVID precautions still in place in many countries, #OnlineShopping has also made its way onto this list. If you have an online store or you’re focusing on e-commerce in any way, this could be a helpful hashtag for you. 

trending Instagram hashtags in the retail industry chart

Travel

Screenshot of travel hashtags

These are some of the trending Instagram hashtags used for travel in 2024:

  1. #TravelPhotography
  2. #Tourism
  3. #TravelPhoto
  4. #TravelPics
  5. #WorldTraveller
  6. #TravelPhotographer
  7. #WorldTravelPics
  8. #TravelPhotos
  9. #Wanderlust
  10. #Wonderlust
  11. #Cruising
  12. #Sailing
  13. #SailingLife
  14. #WonderlustWednesday
  15. #BeautifulDestinations
  16. #Wonderful_Places
  17. #WonderfulPlaces
  18. #BestVacations
  19. #BeautifulPlaces
  20. #BestPlacesToGo

The travel and tourism industries have historically been huge on Instagram thanks to the app’s visual nature, which works well for sharing travel images.

In 2020, however, COVID turned the travel industry upside down. As a result, most Instagram travel posts and hashtags over the past year have focused on future plans, not current travels. Whet your followers’ appetites for travel by encouraging them to have patience. Tell your followers that as soon as it’s safe to #TravelTheWorld again, they’ll be the first ones on a plane.

travel industry trending hashtags chart

Wedding

These are the most popular wedding hashtags:

  1. #WeddingHashtags
  2. #Wedding
  3. #Bride
  4. #WeddingDay
  5. #Wedding Photography
  6. #WeddingDress
  7. #WeddingInspiration
  8. #Marriage
  9. #InstaWedding
  10. #WeddingParty
  11. #HappilyEverAfter
  12. #WeddingIdeas
  13. #WeddingGoals
  14. #WorthTheWait
  15. #LoveWins
  16. #WeddingInspo
  17. #DreamWedding
  18. #WeddingDetails
  19. #BrideStyle
  20. #WeddingPhoto

Whether you’re planning your wedding right now or reminiscing on the good times, add some hashtags to your post to connect with other brides and brides-to-be.

Hashtags like #WeddingIdeas and #WeddingInspo are likely going to help those planning their weddings to find your post, so if you have a great tip, add it here! Or, if you’d rather just share your memories, use something like #HappilyEverAfter or #WeddingDetails to capture what meant the most to you about your day. 

trending hashtags for the wedding industry chart

Sports

Screenshot of sports hashtags

These are the top trending Instagram hashtags used for sports:

  1. #Sports
  2. #Football 
  3. #Sport 
  4. #Fitness 
  5. #Motivation 
  6. #Basketball 
  7. #Fit 
  8. #Training 
  9. #Soccer 
  10. #Gym
  11. #Workout
  12. #Baseball
  13. #MLB
  14. #Athlete
  15. #Nike
  16. #FitnessMotivation
  17. #SportsPhotography
  18. #BallIsLife
  19. #CollegeFootball
  20. #Sportswear

#Sports and #Fitness should continue to trend throughout 2024.

These are basic, general tags that work for anybody from professional athletes to lifestyle brands to sports marketing companies, with a Muay Thai clothing brand using both tags here. Businesses that focus on only one sport will also benefit from more niched-down tags, such as #Basketball or #Soccer, in 2024.

sports Instagram hashtags chart

Entertainment

trending instagram hashtags

These are the top entertainment hashtags:

  1. #CelebrityNews 
  2. #OnlineEntertainment
  3. #Podcast
  4. #TalkShowHost
  5. #Producer 
  6. #FunnyVideo 
  7. #StageShows
  8. #Updates
  9. #Entertain
  10. #Entertainer 
  11. #Hollywood
  12. #Actress
  13. #Celebrity
  14. #LiveMusic
  15. #Comedy
  16. #Entertainment
  17. #EntertainmentNews
  18. #EntertainmentBlogger
  19. #EntertainmentBlog
  20. #EntertainmentCenter

Entertainment companies — think a film company, a local theatre, or a DJ — can get a lot more business by using trending hashtags on Instagram.

Just remember, to create a good user experience on Instagram, it’s important to only use hashtags that are relevant to your business (for example, don’t add #Podcast to your post unless you actually have a podcast).

entertainment Instagram hashtags chart
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Beauty and Makeup

Here are the top trending hashtags for beauty and makeup:

  1. #Makeup
  2. #MakeupArtist
  3. #MakeupAddict
  4. #MakeupLover
  5. #MakeupJunkie
  6. #MakeupTutorial
  7. #MakeupForever
  8. #Portrait
  9. #MakeupOfTheDay
  10. #Model
  11. #Selfie
  12. #Beauty
  13. #Hairstyle
  14. #Skincare
  15. #Lipstick
  16. #DressYourFace
  17. #WakeUpAndMakeup
  18. #MakeupLife
  19. InstaMakeup
  20. #Nails

The top beauty and makeup hashtags show that you don’t need to go crazy with hashtags to get some good results. The most popular, #Makeup, is as simple as can be. When picking out hashtags for your beauty posts, just be descriptive: #MakeupTutorial if you’re posting a tutorial, #MakeupAddict if you’re sharing favorite products, and #MakeupOfTheDay if you want to show off a brand new look. 

beauty and makeup trending Instagram hashtags chart

Lifestyle

trending instagram hashtags

These are the top lifestyle hashtags on Instagram:

  1. #Lifestyle 
  2. #Love 
  3. #Life 
  4. #InstaGood 
  5. #Motivation 
  6. #Fitness 
  7. #Happiness 
  8. #Fashion 
  9. #LoveYourself 
  10. #Inspiration
  11. #PhotoOfTheDay
  12. #Goals
  13. #Yourself
  14. #SelfLove
  15. #Mindset
  16. #PicOfTheDay
  17. #InspirationalQuotes
  18. #Positivity
  19. #Entrepreneur
  20. #Training

The lifestyle niche is pretty broad, and the trending hashtags reflect that. In fact, there’s quite a bit of overlap with other categories — like fashion, business, and fitness. It’s always a good idea to include #Lifestyle on each of your posts and then choose additional hashtags that are relevant to that specific photo. 

lifestyle trending hashtags chart
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Home And Garden

home and garden trending instagram hashtags

These are the top home and garden hashtags:

  1. #HomeAndGarden 
  2. #Garden 
  3. #HomeDecor 
  4. #InteriorDesign 
  5. #HomeGarden
  6. #Gardening
  7. #Interior 
  8. #GardenDesign 
  9. #GardenInspiration 
  10. #HomeSweetHome
  11. #Flowers
  12. #Plants
  13. #HomeGrown
  14. #LittleGarden
  15. #InstaGarden
  16. #GardenLove
  17. #GardeningLife
  18. #Greenhouse
  19. #Succulents
  20. #FlowersOfInstagram

There’s nothing too surprising in this year’s home and garden trending hashtags. Unlike the creative and quirky hashtags you’ll find in other niches, the home and garden space keeps things simple with purely descriptive hashtags for the most part. There are a few outliers, like #HomeSweetHome, which is slightly less concrete than other tags.

home and garden hashtags chart

Parenting

parenting hashtags

These are the top trending Instagram hashtags for parenting content:

  1. #Parenting
  2. #Parenting101 
  3. #Mama 
  4. #ParentingQuotes 
  5. #Mommies 
  6. #ParentingSupport 
  7. #GentleParenting 
  8. #NewParent 
  9. #ParentingGoals 
  10. #Parents
  11. #ParentingLife
  12. #BirthdayParty
  13. #MotherhoodUnplugged
  14. #ParentLife
  15. #MomBlogger
  16. #BabiesOfInstagram
  17. #ToddlerActivities
  18. #PositiveParenting
  19. #TipsParenting
  20. #Fatherhood

Like home and garden tags, parenting hashtags stay pretty simple.

The most popular hashtag in 2021 is simply #Parenting, with #Parents and #Mommies on the list too. It’s also clear from #ParentingSupport and #Parenting101 that parents use Instagram to find the advice and support they need.

Don’t be afraid to offer some valuable advice if you want to get noticed on Instagram. And a healthy dose of humor will satisfy your followers’ appetites for #ParentingMemes. 

parenting hashtags chart

Business

trending instagram hashtags for business

These are the top business hashtags:

  1. #Business
  2. #Businessman
  3. #Businesswoman
  4. #BusinessOwner
  5. #BusinessOwners
  6. #BusinessCoach
  7. #DigitalBusiness
  8. #BusinessLife
  9. #BusinessTips
  10. #BusinessMinded
  11. #MarketingMindset
  12. #Marketing
  13. #DigitalMarketing
  14. #EntrepreneurLife
  15. #SuccessQuotes
  16. #QuoteOfTheDay
  17. #Entrepreneurship
  18. #StartUp
  19. #SocialMediaMarketing
  20. #Entrepreneur

The business space on Instagram is filled with motivation and feel-good posts. If you want to get attention on Instagram, try sharing your expertise with #BusinessTips to position yourself as an expert in your field.

You can also write motivational captions and post them with tags like #BusinessOwner or #BusinessCoach. This is a great way to cater to aspiring entrepreneurs who are hungry for tips on how to get their mind in the business game. 

business trending Instagram hashtags chart

Animals

trending instagram hashtags for animals

These are the top animal hashtags on Instagram: 

  1. #Animals 
  2. #AnimalPhotos 
  3. #AnimalsOfInstagram 
  4. #AnimalLove 
  5. #AnimalAddicts
  6. #AnimalLovers 
  7. #Wildlife 
  8. #AnimalPhotography 
  9. #Cats 
  10. #Dog
  11. #DogsOfInstagram
  12. #PetsOfInstagram
  13. #InstaDog
  14. #Adorable
  15. #CatOfTheDay
  16. #DogLovers
  17. #AnimalsAreFriends
  18. #AnimalShelter
  19. #AnimalsInfluence
  20. #CuteAnimals

With COVID still keeping some people locked up inside their houses, it should come as no surprise that people are turning to Instagram for nature and outdoors content. If you want to get your posts noticed, hashtags like #Wildlife, #Pets, and #AnimalLove will do the trick. Surprisingly, #Dog is pretty far down the list, so make sure to include #Animals even when posting a picture of your adorable doggo. 

animals hashtags chart

Local Business

local business hashtag

These are the top local business hashtags:

  1. #ShopLocal
  2. #SmallBusiness
  3. #SupportLocal
  4. #SupportSmallBusiness
  5. #LocalBusiness
  6. #SmallBiz
  7. #SmallBusinessOwner
  8. #Handmade
  9. #SmallBizOwner
  10. #SmallBusinessTips
  11. #SmallBizTips
  12. #SmallBizLove
  13. #SmallBizLife
  14. #ShopLocal
  15. #ShopSmall
  16. #BlackOwnedBusiness
  17. #LocalFood
  18. #SupportSmallBusinesses
  19. #LocalBusinessSupport
  20. #LocalBusinessesRock

If you own a small business or if you have a favorite local business in your hometown, mix some of these hashtags into your rotation. It’s also a good idea to check out other local businesses in your area. There might be a city-specific hashtag you can join, like #HamiltonSmallBusiness. Remember, build up other small businesses – don’t tear them down.

local business hashtags chart

Photography

photography instagram screenshot

These are the best hashtags for photography:

  1. #Photography
  2. #PhotoOfTheDay
  3. #Photo
  4. #Photographer
  5. #PhotoshootReady
  6. #TravelPhotography
  7. #PortraitPhotography
  8. #PhotographyLovers
  9. #Landscape
  10. #PicOfTheDay
  11. #PhotographyIsLife
  12. #PhotographyEveryday
  13. #PhotographyAddict
  14. #PhotographyIsArt
  15. #iPhoneography
  16. #PhotographyDay
  17. #PhotographySkills
  18. #PhotographyDaily
  19. #PhotographyAddict
  20. #PhotographDaily

These are some great hashtags to fall back on if you’re looking to round out your hashtag list. If you took the photo you’re posting, it can be a great idea to use one of these, especially something semi-generic like #TravelPhotography. It lets your followers know a little more about the photo, and it can help people who enjoy that kind of photography see your image.

photography trending hashtags chart
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Motivational

motivation hashtag screenshot

These are the top motivational hashtags:

  1. #Motivation
  2. #MotivationalQuotes
  3. #PositiveVibes
  4. #FitnessMotivation
  5. #InspirationalQuotes
  6. #Positivity
  7. #MotivationMafia
  8. #BodyBuilding
  9. #HealthyLife
  10. #QuotesToLiveBy
  11. #LoveQuotes
  12. #LifeQuotes
  13. #Inspiration
  14. #MotivationMonday
  15. #MotivationForLife
  16. #MotivationIsKey
  17. #Motivation101
  18. #MotivationalSpeaker
  19. #Success
  20. #SelfCare

Motivational hashtags range in topic, but a lot of them focus on fitness. That’s no surprise as health journeys can be some of the more difficult things people will try to do. You can always swap out words that are more related to what you’re feeling motivated about, like #ArtMotivation or #ReadingMotivation, as examples.

motivational hashtags chart

Holiday

holiday screenshot hashtag

These are the top holiday hashtags:

  1. #Holiday
  2. #Travel
  3. #Vacation
  4. #SummerVibes
  5. #Love
  6. #Nature
  7. #Travelgram
  8. #Beach
  9. #TravelBlogger
  10. #LuxuryLifestyle
  11. #HolidayShopping
  12. #HolidayStyle
  13. #HolidaySpirit
  14. #HolidaySwag
  15. #TravelBlogger
  16. #HolidaysAreComing
  17. #HolidaySale
  18. #HolidaysMood
  19. #Holidays2021
  20. #HolidaySparkle

Whether you take the word “holiday” to mean a vacation or to mean the holiday season around Thanksgiving, Christmas and New Year’s Day, here are a variety of hashtags you can use. Obviously if you want to use hashtags around a specific holiday, like Christmas, you could use something like #ChristmasGiftBox or #ChristmasGiftIdeas – but make sure your content matches the hashtag you use!

holiday industry trending hashtags chart

Technology

technology screenshot hashtag instagram

These are the best technology hashtags:

  1. #Technology
  2. #Tech
  3. #Innovation
  4. #Engineering
  5. #TechNews
  6. #Gadgets
  7. #Programming
  8. #Innovation
  9. #Software
  10. #Coding
  11. #ArtificialIntelligence
  12. #Robotics
  13. #Cybersecurity
  14. #ComputerScience
  15. #Apple
  16. #Developer
  17. #Automation
  18. #StartUp
  19. #Laptop
  20. #TechnologyNews

Most of these technology hashtags are fairly straightforward, and they cover a wide range of tech topics. From things like robotics to coding to cybersecurity, there are hashtags you can use to ensure your posts end up in front of the right tech enthusiasts.

technology hashtags chart

Finance

best finance hashtags

These are the best finance hashtags:

  1. #Finance
  2. #Money
  3. #Trading
  4. #GlobalTrade
  5. #Investment
  6. #StockMarket
  7. #Wealth
  8. #RealEstate
  9. #Markets
  10. #Economy
  11. #Forex
  12. #SustainableFinance
  13. #Cryptocurrency
  14. #FinTech
  15. #FinancialPlanning
  16. #RetirementPlanning
  17. #DebtFree
  18. #FinancialAdvisor
  19. #FinancialAdvice
  20. #CryptoNews

Finance is such a broad overall topic that you want to ensure your hashtags help you narrow down your niche. If your post is all about saving for retirement, you probably don’t want to use a hashtag like #CryptocurrencyFans. On the flip side, a post about investing in the stock market might not be great for #DebtFreeJourney.

finance industry hashtags chart

Advertising And Marketing

#digitalmarketing hashtag on Instagram

These are some of the top trending advertising and marketing hashtags:

  1. #DigitalMarketing
  2. #SocialMedia
  3. #MarketingStrategy
  4. #OnlineMarketing
  5. #BusinessOwner
  6. #ContentMarketing
  7. #eCommerce
  8. #EntrepreneurLife
  9. #MarketingTips
  10. #WebDesign
  11. #SEO
  12. #Advertisement
  13. #AdvertisingPhotography
  14. #AdvertisingWorks
  15. #SocialMediaMarketing
  16. #AdvertisingAgency
  17. #GraphicDesign
  18. #Content
  19. #Creative
  20. #Digital

With advertising and marketing, it can be difficult to find strong hashtags because many people are using hashtags to market their brand or product – not necessarily to talk about marketing. However, there are still great hashtags you can use.

advertising and marketing trending hashtags chart

Real Estate

#realestatelife hashtag on Instagram

Here are some of the best real estate hashtags:

  1. #RealtorLife
  2. #RealEstateLife
  3. #LadiesOfRealEstate
  4. #MomsOfRealEstate
  5. #ILoveRealEstate
  6. #LoveWhereYouLive
  7. #RealtorsOfInstagram
  8. #HouseHunting
  9. #MillionDollarAgent
  10. #JustSold
  11. #LuxuryRealEstate
  12. #HomesOfInstagram
  13. #ForSale
  14. #OceansideLiving
  15. #DreamHome
  16. #NewHome
  17. #HomeSweetHome
  18. #NoPlaceLikeHome
  19. #BeHome
  20. #HomeTour

Aside from these listed hashtags, it’s always a good idea to add a few that are specific to your region, whether that’s #LiveInNashville or #BostonApartments or #NewMexicoHomes. When people are searching for realtors on Instagram, they’re more than likely going to be looking for someone who’s actively posting about their area.

real estate hashtags chart

Motoring

#motoring hashtag on Instagram

These are the top motoring hashtags:

  1. #Motoring
  2. #Cars
  3. #CarBlogger
  4. #Automotive
  5. #CarGuy
  6. #MotorSport
  7. #CarJournalism
  8. #SportsCar
  9. #SuperCar
  10. #BMW
  11. #CarShow
  12. #ClassicCar
  13. #DriveTastefully
  14. #TopGear
  15. #CarInfluencer
  16. #TheGrandTour
  17. #RoadTest
  18. #RaceCar
  19. #CarReview
  20. #LuxuryCars

Whether you’re a car expert or a casual observer, there are plenty of hashtags you can use on Instagram in 2024. It’s always a good idea to add a hashtag of the specific kind of car you’re posting about, since that will help you to better attract people who like the same things as you.

motoring hashtags chart

Education

#educational hashtag on Instagram

Here are the best education hashtags to use:

  1. #EduTeach
  2. #Learn
  3. #Educational
  4. #LearningApp
  5. #GlobalEducation
  6. #QualityEducation
  7. #EducationMatters
  8. #GeneralKnowledge
  9. #MachineLearning
  10. #ArtificialIntelligence
  11. #DeepLearning
  12. #Programming
  13. #Instructor
  14. #DataScientist
  15. #DataAnalysis
  16. #DataMining
  17. #Homeschool
  18. #TeacherLife
  19. #Teaching
  20. #Classroom

As you can see from this list, the trending education hashtags range from homeschool topics to traditional education to casual e-learning. No matter the kind of educational content you’re searching for or posting about, there will be a few popular hashtags to go right along with it.

education hashtags chart

Music

#musiclife hashtag on Instagram

Here are some trending music hashtags:

  1. #BestMusic
  2. #MusicWriter
  3. #MusicIsMyLife
  4. #MusicIndustry
  5. #GoodMusic
  6. #MusicLife
  7. #MusicMaker
  8. #Singing
  9. #Songwriter
  10. #Producer
  11. #InstaMusic
  12. #UnsignedArtist
  13. #MusicProducer
  14. #NewSingle
  15. #NewAlbum
  16. #Soundcloud
  17. #Spotify
  18. #Artist
  19. #Musician
  20. #IndependentArtist

Outside of these trending hashtags, don’t forget to include specific hashtags about your genre of music. Whether that’s #Country or #HipHop, being specific with your hashtags will help your soon-to-be-fans find you quickly. Or, if you’re a music fan, there are certainly some hashtags here that you can use, too.

music hashtags chart
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Top Hashtags of All Time

Now that you have the trending Instagram hashtags for 2024 in hand, there’s one more step — researching the top hashtags of all time! You don’t need to use all of these hashtags on every post (in fact, it’s better if you don’t). But sprinkling these tags over your IG feed can go a long way in helping get more eyes on your posts. Here are the top ten Instagram hashtags of all time:

  1. #Love
  2. #InstaGood
  3. #PhotoOfTheDay
  4. #Fashion
  5. #Beautiful
  6. #Like4Like
  7. #PicOfTheDay
  8. #Art
  9. #Happy
  10. #Photography 

These tags aren’t going anywhere anytime soon. They’ve stood the test of time on Instagram — and when used correctly, they can help you boost your IG account. Add #Photography to an impressive snapshot or #Like4Like if you’re looking for engagement. #PicOfTheDay can expose your account to new users. And if you’re #Happy and you know it, adding in that tag is rarely a bad idea.

Use trending hashtags for Instagram strategically to reach as many users as possible. A hashtag categorizes a post where people who are interested in a certain topic can find it — which means that hashtags are a great way to find your target audience. Create a good user experience for Instagram users by only using relevant hashtags on your posts. That way, you won’t waste the time of anybody who’s not interested. 

  • Find trending hashtags

The first thing you’ll need to do is learn how to find trending hashtags on Instagram. One method of doing this is simply searching for hashtags on Instagram. Type a general hashtag — such as “fashion” — into the search bar and Instagram will give you a list of related hashtags to peruse.

trending instagram hashtags for fashion
  • Use hashtag generators 

Another way to find trending Instagram hashtags is to use hashtag generators. These tools, which are usually free to use, give you a list of related hashtags when you type a word into the search bar. There are also filtering options that allow you to view hashtags with a certain number of posts.

  • Search the web

Many companies will also publish round-ups that list the current most popular hashtags in certain industries. Searching the Web to find blog posts like this can further inform your strategy as you work to find trending hashtags for Instagram, reinforcing your decisions as you dial in your list of tags.

  • Keep an eye on competitors 

Finally, one last method of finding trending Instagram hashtags is to look at what your competitors and industry leaders are doing. By keeping an eye on these posts, you can get a feel for what your target audience is talking about and draw inspiration for some new hashtags to add to your list.

Once you have your list of hashtags, it’s time to start using them. Something important to note is that you don’t want to use the same exact hashtags on every single post. This can look spammy, and besides, some hashtags may not go with certain posts. To ensure maximum relevance, switch things up! Many brands do several types of Instagram posts — for example, a video on Monday, product post on Wednesday, and employee spotlight on Friday. 

Create a list of hashtags for each type of post and then copy and paste the correct list into each of your captions. Using trending hashtags can help you get on users’ explore pages, exposing your brand to more sets of interested eyes. 

You can also create your own trending hashtags for Instagram. Start small, using a simple yet unique branded hashtag on all of your posts.

Promote the hashtag often via posts and Instagram Stories and ask your followers to share posts with the hashtag, too. By taking these steps, you’ll slowly begin to see your hashtag grow. If you play your cards right, it might even start trending. 

Here’s a good example: World of Dance, a television show, has created a couple of branded hashtags that have amassed a sizable following. One is #thisiswod, created to share videos from the TV show. Another is simply #worldofdance.

World of Dance promoted the hashtag to the show’s viewers first and then slowly began to expand into the broader dance community. Now, the hashtags have thousands of posts and followers and are frequently used by dancers around the world. 

Screenshot of #thisiswod hashtag

To have an even better chance of creating a trending hashtag, find a timely hook to include: Take a story that’s in the news or an event everybody’s buzzing about and link it back to your company somehow. This will help more social media users pick up on your hashtag and begin using it, too.

BONUS HASHTAGS: 

  1. #thelittlethings
  2. #makeitshine
  3. #chasinglight
  4. #creatememories
  5. #developinglife
  6. #sobrave
  7. #justgotshoot
  8. #thatsdarling
  9. #mytinymoments
  10. #livelovelaugh
  11. #lifeislove
  12. #photooftheday
  13. #Lifeisgood
  14. #acceptyourself
  15. #selfcare

Most popular Tiktok Hashtags for 2024

  1. #fyp
  2. #goviral
  3. #aesthetics
  4. #aestheticsoftheday
  5. #selfcareislove
  6. #timetoshine
  7. #GRWM
  8. #makeup
  9. #beaboss
  10. #creativity
  11. #bekind
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The Takeaway

Trending hashtags can be hugely helpful if you use the right ones. It might take a little work to figure out which tags are best for your brand, but once you’ve got your list of hashtags dialed in, you can start growing your account. Just be flexible and willing to tweak your hashtags throughout the year if needed. By using 2024 trending hashtags, you can give your brand the visibility boost it needs in 2024 and beyond. Consider this article on identifying trending Twitter hashtags.

Instagram Hashtags: Frequently Asked Questions 

  • How do you find trending hashtags?

  • First off, start by doing a search on Instagram for a hashtag that would work well for your post. (There’s no use in using a trending hashtag if it doesn’t make sense with your content.) Then, go to the “Tags” tab in the Instagram app and browse the suggested hashtags that arise.

  • What hashtags should I use?

  • You should use a mix of hashtags on your post. Some should relate to your brand, some to your photo, some to your content and some to your local area (if you’re a local business). You should also use hashtags with a mix of sizes.

  • Which Instagram hashtags get the most likes? 

  • There’s not really a static list of hashtags with the most likes, because it’s always changing depending on what’s trending. You can certainly start with the hashtags in this post, though. Once you understand how to use hashtags on Instagram, you’ll be off to the races.

  • Is it bad to use 30 hashtags?

  • No, not at all! You shouldn’t force yourself to use all 30 if you can’t think of enough relevant hashtags, as you shouldn’t add disconnected hashtags for no reason. But, if you have 30 hashtags that work well with your post, please use them!

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