April 28, 2016 by kicksta
Why Every Instagram Brand Should Use a Professional Photographer
It should come as no surprise that the most popular Instagrammers don’t just have an interesting idea for their platform—they couple it with high-quality photography. If you want to take your brand’s Instagram success to the next level, a professional photographer is a must-have for your marketing arsenal.
The Need for a Professional Photographer
You need to give your digital branding efforts the same level of care and attention that you do your brick-and-mortar store. After all, you wouldn’t leave your store unattended or let it get messy and unkempt. You take good care of your physical storefront to better appeal to your customers and draw in new business.
The same principles apply to your social media efforts. If you want to have any kind of success on Instagram, you can’t abandon your account for weeks at a time. That’s as bad as leaving the cash registers unmanned!
Similarly, you can’t afford to only post low-quality images that won’t engage your customers. Just as a messy storefront will drive away potential business at your physical location, consistently posting low-quality images to Instagram will lower engagement rates and severely reduce your number of followers.
The justification for hiring a professional Instagram photographer is simple—these individuals know the best practices of Instagram photography and can leverage their expertise to get the best results for your brand.
When you hire a professional photographer to assist with your Instagram efforts, you not only create a steady flow of posts, you also ensure that your content will be of the quality that will engage your followers, generating favorites, comments and shares to gain you and your brand further exposure.
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Where to Find Photo Pros
Thankfully, there are plenty of options for finding a professional photographer who will be the right fit for your brand. Even if you don’t have such a person in your immediate network, there are several resources on the Web that can help you find the perfect match:
- Local Directories: While the Yellow Pages may be a thing of the past, there are plenty of digital local directories you can use to find a professional photographer. Craigslist, Thumbtack, Angie’s List and other directories allow you to find photographers who are based in your area. This can be especially beneficial as locally-based photographers will be readily available to come into your store or go to local events to take the shots you want.
- Instagram: Yep, Instagram itself can be a great source for finding expert photographers to work with. Use the “Explore” feature to search for relevant hashtags, and when you find images that appeal to you check for a photographer credit. Instagram’s own account is an excellent resource for finding some of the best up-and-coming photographers. Use these methods to find potential photographers who you can then direct message to discuss pricing for photos.
- Freelance Websites: Freelancing is the way of the future for photographers and many other professionals, so it’s hardly surprising that freelance sites such as Upwork or Freelancer are an excellent source for finding professional photographers. Simply post the information regarding your project—including your desired budget, mind you—and choose from the best freelancers who apply for your job.
When making a hiring decision, be sure to check an individual’s portfolio and ask for references before making a hire. This way, you guarantee you’ll get the results you want and avoid a less-than-stellar experience.
A professional photographer can produce content that will make your Instagram account more successful than ever before. By taking high-quality photos of your products or other images related to your brand identity, these individuals will help you connect with your target audience and grow your following.
Best of all, the Internet has made it easier than ever before to find these individuals. Don’t wait. Hire a professional photographer today to get the most from your Instagram efforts.
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