Top-Notch Reposting Strategies For Your Business’ Instagram Account

April 22, 2016 by kicksta

Last Updated: February 24, 2020

Do you sometimes find yourself struggling to come up with new content to post to your Instagram account? Letting your Instagram account go stagnant is one of the worst things you can do. But while posting regularly to your business profile is vital for creating an engaged following, you don’t necessarily want to fill it with useless fluff.

Reposting content—sharing content that was originally uploaded by other users—can ultimately be one of the best tools for getting the most out of your Instagram marketing. Not only does this make it easier for you to provide engaging posts to your followers, it also gets you more bang for your marketing buck.

Reposting can ensure that your account is always active and dramatically increase your audience engagement. With that in mind, here’s a look at some of the best Instagram reposting strategies:

Share User-Generated Content With a Brand Hashtag

Perhaps the easiest method to find content to repost is by using your already-existing followers to your advantage. One of the best ways to do this is to create a brand hashtag. This actively encourages your followers to share content related to your brand, and at no cost to you! Better yet, this allows others who don’t already follow you to be exposed to messaging related to your brand.

The creation of user-generated content provides you with ample materials for reposting to your own account. Simply search for posts that use your brand hashtag, and repost high-quality photos to better showcase how customers experience your product or service.

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You can create even more excitement around your brand by hosting contests. By creating a special contest-related hashtag, you can generate hundreds, if not thousands, of user-generated posts, with the best photos being reposted to your business’ Instagram feed—along with other prizes, of course.

The more you actively you encourage your followers to post content using your brand hashtags, the easier it will be to find quality content worth reposting.

Pull From Other Sources

Of course, these aren’t the only ways to find content to repost to your business’ Instagram account. For example, you can search for other posts that are relevant to your industry and ask for permission to repost them on your own feed.

Other social media platforms, such as Facebook and Twitter, as well as comments on your blog and even reviews can also provide a great source for content that you can repurpose and share.

While these methods require a bit more work than a typical repost, they can provide extra value to your Instagram account by showcasing other stories related to your brand. A short snippet from a positive review combined with a high-quality image can lend further weight to your marketing platform.

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Of course, whenever you are going to repost content, it is vital that you ask permission from the person who originally posted the content (unless they were participating in a contest or similar event) and give proper attribution.

If you fail to do this, you could get into trouble. Most users will be thrilled to gain additional exposure via your Instagram account, but it always pays to play it safe and ask for permission prior to reposting.


By implementing these Instagram reposting strategies, you can ensure that your account will never go idle. By reposting and repurposing content from other users, you can further expand your Instagram audience, create a more engaged following and build a more connected platform for your business.

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