Why You Should Use an Instagram Marketing Service
March 20, 2017 by kicksta
Last Updated: February 24, 2020
If you’re looking for the best method of promoting your business on social media, an Instagram marketing service could be a good way to skyrocket your number of followers, Instagram engagement rate, and sales.
There are a few big reasons why Instagram marketing is so essential for your business. For one thing, there are a lot of people on Instagram — the platform has 200 million monthly users, and over half of Instagram users access IG every single day. The highly visual nature of Instagram means it has higher engagement rates than other social platforms too.
Instagram is a good fit for virtually any brand because Instagram users are widely spread over several demographics, with younger generations especially loving this social media platform. And because Instagram keeps rolling out new features (such as IGTV), you have several different choices when it comes to content creation within the platform.
If you’re not seeing the results you want on Instagram however, it might be time to take the next step and work with one or more marketing services. There are a few key reasons why you should use an Instagram marketing service and how it can benefit your brand. But before we jump into why an Instagram marketing service is so important, let’s cover what an Instagram marketing service actually is.
What Is An Instagram Marketing Service?
An Instagram marketing service can be defined as a tool that helps you implement some aspect of your Instagram marketing campaign. These services can help in several different areas; some focus on growing your audience and helping you get more followers on Instagram, while others let you schedule your content calendar in advance.
Instagram services are a great way to save yourself some time and effort, outsourcing tasks to professionals who are able to come alongside you and help get the work done. By using one of these companies, your Instagram will become much more high-quality in terms of content and followers as you work to implement everything you’re learning.
There are dozens of services out there to choose from. Some Instagram tools are hyper-focused and offer only one specific service, such as helping you find influencers to work with. Others are more broad, letting you schedule content, analyze the results, create ads, and more. It will take some research to discover which service or services are best for you, but don’t let the time and effort put you off: Instagram marketing services are a very smart way to support your social media marketing efforts.
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Let’s take a look at four main reasons why you should use an Instagram marketing service.
#1. For Instagram Growth
Using a tool for Instagram growth can do wonders for your follower count, your Instagram engagement rate, and ultimately your business. A platform such as Kicksta, an Instagram marketing service that focuses on growth, can help you gain followers (real ones, not ghost followers on Instagram) who are truly interested in your brand.
When you sign up with the platform, you provide Kicksta with information on your target audience, and then Kicksta uses your profile to auto-engage with users in that ideal demographic. Soon, users will begin following you back — and as long as you keep posting high-quality content, there won’t be any reason for them to stop.
Kicksta has helped over 10,000 brands and influencers expand their following. Influencer Kristi Eide worked with Kicksta to grow her audience from 2,500 to 10.5K in two months, while marketing agency Raindrop has saved countless hours of work because Kicksta automates the process of gaining followers. Using an Instagram marketing service to get more Instagram followers is an effective and easy tactic.
Not all growth services are created equal. And if you work with the wrong type of company, it could end up doing you much more harm than good. What are some red flags to look for? Any company that promises immediate and explosive growth or promises a specific number of followers should be an immediate no; slow and steady growth is key.
Don’t buy preloaded accounts, either. Stay away from places that want you to buy followers. Buying followers or likes is ultimately just a waste of your money — if your followers are bots, they won’t engage with your business or buy into what you’re selling. It will make you look less credible to have a lot of followers, but low engagement. And if you have too many ghost followers on Instagram, you might even get banned. Instead, look for a service where you pay for the work to be done on your behalf.
These reasons are why it’s so important to look for a service that emphasizes organic growth and real followers, like Kicksta. Before you begin working with a growth service, make sure you have a solid handle on who your target niche audience is. Not sure how to find out? Your niche audience is a specific group of people who want or need what you’re offering. You can discover who they are by inspecting your competitors’ audiences, taking note of where your current leads are coming from, and simply brainstorming about who needs your product.
Once you’ve gotten your niche target audience nailed down, you can work with an Instagram marketing service that will help you get more followers on Instagram.
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#2. For Planning Content
The second reason you should use Instagram tools is to help you plan your content. Services such as HopperHQ, Later, Planoly, and more, let you schedule your content in advance so you can stay organized and post consistently. Putting out consistent content is hugely important — consistent presentation of a brand increases revenue by 23 percent, and posting regularly increases your Instagram engagement. Life is busy though, and it can be even harder to post consistently if you’re managing social media accounts for numerous companies. That’s where scheduling services come into play.
What are some other benefits of these tools? You can manage multiple accounts from one convenient dashboard, making sure you never miss a post. You’ll be able to post content at the best time of day for each audience regardless of time zones or vacation days. And many of these content planning tools even offer the additional service of analyzing your results so you can continually tweak your social media strategy. Since over half of marketers find it difficult to track ROI, this is an extremely important component that can help you plan more content moving forward.
In a nutshell, Instagram marketing services should be used for planning content because they can save you a whole lot of time without sacrificing any quality at all.
#3. For Creating Great Content
Another big benefit Instagram marketing services provide is that they can help you create better content. On social media, content is king — high-quality content ensures that people will engage with your posts and eventually convert into customers. Your content is the way you communicate what your brand is all about and what you have to offer. For many people, it’s the first and maybe the only way they’ll interact with your brand. That’s why your content needs to be top-notch, and that’s where an Instagram service can help.
There are several different types of content you can put out that help boost your Instagram engagement. First up are traditional posts, a photo or video that you share on your profile. You may want to use a marketing service to help you create graphics or edit photos to share in your posts.
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Instagram Stories are also an important place to share content. These 24-hour posts are viewed by 500 million people every day, and some industry leaders are predicting that the more interactive Stories will soon overtake traditional posts in popularity. And IGTV is a smart choice too. This feature lets you share full-length videos; while it had a lackluster beginning, IGTV views are now growing by leaps and bounds. A marketing service can help you make videos meant for IGTV, and videos can help you get more followers on Instagram.
Video content is huge on Instagram. People love video content in general — over half of people view online videos each day and would rather watch videos than TV — and they especially want to consume video content on Instagram, with user time spent watching videos up by more than 80 percent.
Marketing services can help you create video content for IG. One good choice is Clipper; this iOS app lets you combine video clips, music, effects, etc., to quickly create a top-notch video. Cute Cut is another iOS app that has similarly easy-to-use features, and many marketers also use iMovie to make professional-looking videos.
Pro Tip: Video content tends to get a higher Instagram engagement rate.
How else can a marketing service support your content creation? One thing an Instagram service can do is help you stay consistent with your theme. An Instagram theme can be defined as visual consistency — some brands might have a theme that pops with color and cartoons, while others prefer a white theme with photos including natural light and simple composition — and it’s important to stick with your theme once you’ve chosen one. Your theme is an extension of your branding. An Instagram theme helps you be more recognizable and immediately grabs someone’s attention while telling your brand story. You can use an Instagram scheduler to pre-plan your content and make sure your theme is consistent and looks nice.
#4. For A Better Marketing Strategy
Using an Instagram analytics service can help you determine how your posts are doing, keep track of important statistics, and recognize anything you need to tweak in your marketing strategy to get more Instagram engagement.
It’s important to track these metrics because understanding whether your tactics and posts are succeeding can help inform your marketing efforts moving forward.
Which services should you use to help plan your marketing strategy? Iconosquare is a great choice. While many people know this platform as a scheduling tool, Iconosquare also provides insights on your Instagram engagement and how your posts are performing. By using Iconosquare, you can track your hashtags, your Instagram stories, and even track your competitors to stay aware of what’s happening.
There are several other tools out there that can also help track your analytics. Quintly works for several social platforms and produces detailed statistics on not only your own account, but your competitors’ accounts too. Quintly tracks everything from high-level stats such as follower count to the tiny-yet-still-important details such as filter usage.
Another good option is Squarelovin. This free tool presents metrics related to your posting history, engagement, and also helps you figure out the optimal times to post to make sure as many people as possible see your post.
And finally, you may want to use a combo app that tracks analytics among other features. Planoly, for instance, is a popular scheduling platform that lets you plan your Instagram theme in advance — but in addition to scheduling content, Planoly offers analytics, showing you simple statistics such as your top posts and your follower gain and loss since joining Planoly.
While you will eventually want a more sophisticated app that goes in-depth with statistics, it can be helpful if you’re just starting out with Instagram tools to use one service that offers multiple features. It can save you time to learn how to use just one Instagram service instead of numerous tools; once you’re comfortable with the service of your choice, you can start to branch out into niche services that go more in-depth.
Use Instagram Tools to Up-Level Your Business
There are a lot of Instagram services out there, and each one provides a unique feature that can support your marketing efforts. If you want to save time and get more followers on Instagram while effectively marketing your business on social media, an Instagram marketing service is the best way to go.
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