Elevate your Instagram game with Instasize! While strategies like influencer marketing and engaging giveaways are important, one of the key factors that can truly make your brand stand out on Instagram is visual branding.
Instasize helps you effortlessly enhance your visual content with features like mood-boosting filters, sleek video editing tools, eye-catching text overlays, and beauty tools to polish your photos.
Plus, their stylish templates make your posts and stories shine, ensuring your brand’s personality truly pops.
Whether you’re using free or premium features, Instasize is here to help you create a stunning, cohesive brand that captures attention and leaves a lasting impression!
- Brand mark. This is your logo, such as the classic yellow arches that signify McDonald’s.
- Color. Color is more important than you might think — the colors you use in your marketing and advertising efforts tell a lot about your brand. You couldn’t imagine Coca-Cola being any color except red, right? Similarly, your brand colors play a huge role in visual branding.
- Typeface. The font and font size you use should accurately represent your brand. There’s a big difference between playful Comic Sans and businesslike Arial.
- Imagery. The photos you share need to be cohesive and make sense side-by-side. For example, Food And Wine’s Instagram account is full of top-down food photos in warm color tones.
- Graphics. Your graphics should reflect the colors, typeface, and imagery style you’ve chosen for your brand.
Visual branding on Instagram is an essential step for any business. But on your own, it might seem daunting.
There are several tools available that can help streamline your visual branding efforts — and Instasize is one of the best.
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What Is Instasize?
Instasize is an app available for iOS and Android that can help you reach your visual branding goals. Self-described as “the toolkit for social media creatives,” Instasize currently has over 500,000 users.
Instasize offers a three-day free trial and a paid version of the app. When using Instasize for free, you’ll have access to original filters, color editing tools, and video editing capabilities.
Premium users pay $4.99 per month to access more filters, unique borders, and advanced beauty tools. Premium accounts also receive access to helpful tutorials from social media experts.
“I have used several apps for editing and or making collages or editing videos, but this is the best one thus far,” reads one user review. “I love how the app has so many options yet so organized and easy to navigate through.” Another reviewer added, “I believe what keeps me coming back to this app is the simplicity and user-friendliness… I use Adobe on my desktop and find myself sending images to my phone to resize photos in this app as it’s just so straightforward!”
Here’s how to use Instasize to reach your visual branding goals:
How to Use Instasize
Register for Instasize by searching for the app in your mobile App Store, or by visiting their website. Install the app on your mobile device.
When you open the app for the first time, you’ll be prompted to sign in with your Apple ID (for iOS users) and start your three-day free trial. Then you can start exploring the features Instasize offers.
Filters
Instasize has several filters you can add to your photos. Using the same filter on each image will make your Instagram feed look cohesive.
A few of the app’s top-performing filters include the Havana collection (great for adding more contrast to outdoor photos); the Rooted collection (which makes the colors of your image pop); and the Amber collection (a great way to make your pictures feel cozy and warm). Keep in mind that certain filters are only available for paid users.
Editing Options
Outside of the specific filters, Instasize also offers several photo editing tools that you can use either alone or in tandem with your favorite filter. These tools allow you to adjust things like:
- Exposure
- Contrast
- Sharpness
- Brightness
Text
Instasize gives you the option to add text on your photos. The app includes dozens of fonts that you can choose from to find the best typeface that matches your branding.
How to Improve Your Visual Branding With Instasize
Instasize can take your visual branding on Instagram to the next level. Here are a few specific ways you can use Instasize to help with your Instagram marketing and branding efforts.
Create Post Templates
With Instasize, you can easily create and rotate templates for different types of posts, helping you keep your Instagram feed cohesive and visually stunning!
For example, SoulCycle does a fantastic job of sharing consistent content like “Off The Bike” graphics, instructor videos, and tweets. Reusing these templates not only saves you time but also strengthens your brand’s visual identity, boosting your Instagram growth and engagement.
While Instasize is an excellent tool, don’t hesitate to explore alternatives like Snapseed, VSCO, and PicsArt to take your visuals even further. These apps each offer unique features that can elevate your editing game and enhance your overall Instagram strategy.
By using a mix of creative tools, you’ll keep your feed fresh, engaging, and on-brand as you grow your Instagram presence!
Stick With A Theme
Consistency is key when it comes to creating a strong visual identity on Instagram! Choose a filter that fits your brand and stick with it across all your posts. Customize it by adjusting exposure, contrast, and other settings to make it uniquely yours, and save the formula for easy use.
This way, your feed will have a cohesive, instantly recognizable look that captures attention and strengthens your brand.
Take Crumbl Cookies, for example. They’ve nailed their Instagram game with a consistent color scheme and brightness across all their photos, thanks to using the same filter settings every time.
This approach makes their feed visually appealing and encourages followers to hit that follow button. By focusing on a consistent aesthetic, whether using Instasize or exploring other apps like Snapseed, VSCO, or PicsArt, you can create an eye-catching, polished feed that draws in more engagement and leaves a lasting impression!
Video Editing Tools
Don’t overlook editing your video content — you can use Instasize for video as you plan your Instagram feed. Videos should match with the rest of your theme, too, just like all of your images. Instasize lets you perform the following actions with video content (if you have a paid account):
- Add filters and adjust the exposure, sharpness, saturation, and other aspects of the video
- Choose a background
- Add text
- Crop the video (this is where you can make the video the correct size for either an Instagram post or an Instagram Story)
When it comes to keeping your brand identity consistent, video filters and editing tools are your most important tools. Ads, stories, and any other content you upload to your business Instagram account need to all look alike. Using Instasize for video can help you accomplish this goal.
Take Nike as an example. This brand’s Instagram feed incorporates a lot of black-and-white elements, with just a few muted pops of red or blue. The video content interspersed with the pictures looks the same — it’s all black-and-white or at least utilizes dark colors, helping this content match the rest of Nike’s profile.
Instasize Beauty Tools
Instasize has several beauty tools that you can use to whiten teeth or smooth out skin. The ‘Glow’ tool and the acne remover make your skin look moisturized and glowing, while the Tan tool adds a sun-kissed effect, and the ‘Whiten Smiles’ option shows off those pearly whites.
Using beauty tools like these can upgrade the quality of your photos that feature people, especially up-close face shots. Tarte Cosmetics has this down, featuring lots of photos (both models and user-generated content) that showcase blemish-free skin and beautiful smiles.
Instasize Alternatives
If Instasize is a little too expensive for you or you’d like to shop around and see what else is out there, here are a few good Instasize alternatives to try.
Snapseed
Snapseed is a completely free iOS and Android photo editing app. Snapseed is full of tools and filters to help your photos look their very best. The app includes the following features:
- Photo editing tools
- Filters
- Tuning
- Advanced editing tools (curves, white balance, RAW editing)
- The ability to re-edit your edits
Snapseed is easy to use and set up. You can either take a new photo or upload one from your camera roll to edit. Each edit is saved as a separate “Stack,” allowing you to adjust individual edits without affecting others. After editing, you can save the photo or create a copy. As a free app, Snapseed offers great features and is a solid Instasize alternative.
VSCO
VSCO is well-known as a popular app to edit Instagram photos. This app contains 10 free filters and several others that are available for members who pay ($19.99 a year with a 7-day free trial). VSCO also lets you tweak several small details — including saturation, brightness, contrast, and more — that Instasize does not. Most of these basic editing tools are included with the free version of the app.
If you’d like to publish your photos on a platform besides Instagram, VSCO has a built-in platform where you can share your own images and view photos from others. This app has video editing tools and is expanding into video publishing options, too.
PicsArt
The PicsArt website and app lets you create collages, make stickers, edit your photos, and more. PicsArt is jam-packed with exciting features — in fact, the app’s one downfall might be that it feels crowded and is sometimes overwhelming to use.
Use the basic editing functions to crop an image, correct the color, and draw on the photo. If you’re feeling adventurous, try some of the more advanced options like creating a meme or adding extra filters.
Email the image to yourself when you’re done. PicsArt has a free account option and a paid account ($8 per month or $47.88 per year). This app is a great Instasize alternative.
Instasize and Visual Branding
Any business that wants to compete on Instagram needs to focus on visual branding by using Instasize for video and images alike.
As you work on your Instagram theme, content, and more, use Instasize to help you build an Instagram profile that stands out in the best way possible!
