Golden Advice: How to Sell Jewelry Using the Powers of Instagram
Few digital mediums are as excellent for selling jewelry as Instagram. Yes, sites like eBay and Etsy have made a name for themselves in recent years, but Instagram is by far the latest and greatest in the ways of e-commerce mastery.
Though it really doesn’t matter what you’re selling, those who specialize in the moving of jewelry have especially taken to Instagram. Think about it—Instagram is visual and not only allows for the building of a loyal following, but plenty of personal interaction to go along with it, as well.
So, if you’re looking to start selling jewelry online, Instagram is easily one of the best places to begin. But don’t just start taking and posting pictures; instead, approach the practice with a plan, professionalism and patience. Now, as far as the specifics are concerned, here’s what you need to know:
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Featured Images Must Be Top-Notch
If you’re thinking you’ll need an expensive camera to capture jaw-dropping images of your fine products, think again—that simply couldn’t be farther from the truth. Honestly, the biggest issue jewelry merchants on Instagram encounter with their photos has to do with lighting and little else.
The sooner you can find a way to diffuse your lighting, the better. To do this, it’s recommended that you use a basic lightbox. Don’t have one? No worries—you can easily build one from the comfort of your own home using little more than cardboard, duct tape and a couple of old, beat-up lamps.
Lastly, once you’ve taken a few photos against a background that’s neutral in color, before sharing them with all of Instagram, check to make sure they’re in focus and then crop and edit as needed. Might sound complicated, but all of this can shockingly be done on just about any smartphone.
Powerful, Yet Succinct Descriptions
Obviously, the goal here is to present your jewelry in such a way that a customer sees the need to buy it. Though it’s important to be clear and concise while also highlighting any details that might set your products apart from those of your competitors, don’t forget to mix in some editorial creativity.
After all, this is what largely helps form your brand’s image on Instagram. Sure, injecting some of your company’s voice into product descriptions is important, but the psychology behind what makes Instagram users buy is what’s most valuable here.
To make this happen, focus the bulk of your copy on the benefits of your jewelry, and not so much the features. Remember, you’re building your product around a lifestyle. Besides, buying decisions are made on emotion, not logic.
Use Hashtags to Your Advantage
Nearly all of Instagram is using hashtags incorrectly. Yes, they can be used to be witty, but more often than not, they’re employed to ensure that the right eyes are seeing your jewelry. While Instagram technically will allow you to include up to 30 hashtags with each post, both you and your jewelry would be better served including anywhere between five and 15 of them.
But which hashtags are the most effective for jewelry makers and sellers? Cut the guesswork out of the equation and use a couple of tools like Websta and Iconosquare to determine which hashtags will help you not only promote your jewelry, but sell it. Ultimately, combined with a passion for rings, bracelets, necklaces and earrings, an income is what you’re looking for.
Also, keep in mind that the hashtag must emphasize the uniqueness of your product. For example, if your brand sells jewelry made with lab-grown diamonds, you should definitely use #lab-grown and #eco-friendly among all the other popular hashtags to easily grab the attention of potential customers.
Team Up With Instagram’s Finest
The best accounts on Instagram are those that regularly post quality content that nearly always receives a high level of engagement. But not just any account will do—seeing as how jewelry is what’s being sold, seek to collaborate with the most popular fashion, retail and even celebrity accounts. When done correctly, it’s not uncommon to reach a point where your jewelry is actually featured on one of these accounts, though it might cost you some cash.
Regardless, the best way for you to tap into the power of reputable Instagram accounts comes through interaction. Favorite, share and comment on their posts. Even better, do the same for those who follow these accounts. Besides, at the end of the day, a booming account won’t purchase your jewelry—its followers will.
At this point, you might not know everything about how to sell Jewelry on Instagram, but if you can make a conscious effort to implement each of the aforementioned into your currents social marketing strategy, it won’t be long before you’ll be making more money than you ever thought possible through the innovative platform.
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