When Snapchat Stories launched in 2013, many people took a break from Instagram and focused on these short, fun clips. But over time, users started returning to Instagram.
In August 2016, Instagram added its version of Stories, and users loved it. Instagram stories felt more polished, with higher quality content. Unlike Snapchat, there were no silly face filters, making the experience feel cleaner and more professional.
Companies follow where users go, and Instagram Stories now get more traffic than Snapchat. While Snapchat keeps changing, TechCrunch reports that its user engagement has dropped by 82% since Instagram Stories were introduced.
Why advertisers prefer Instagram?
Instagram is often preferred by advertisers because it has a larger, more diverse user base, better ad tools, and higher user engagement rates. Its connection to Meta’s ad platform helps marketers target audiences based on demographics, interests, and behaviors. Instagram also offers different ad types, like Stories, Shopping, and reels ads, giving marketers creative options.
The platform’s algorithm boosts discoverability, making ads more likely to reach more people. Instagram’s active community interacts with content through likes, comments, and shares, which can increase ad reach.
Instagram Is King
In 2024, Instagram remains more ad-friendly than Snapchat for a few key reasons. Its Story feature is popular with advertisers, and major brands like Nike, Ben & Jerry’s, and Netflix run successful campaigns that blend well with users’ feeds.
Instagram’s large user base helps brands reach loyal followers who engage with various content types. The platform also provides detailed metrics, allowing advertisers to track and predict their reach.
Advantages of Instagram’s Ad-Friendly Environment
Instagram makes advertising fun and easy! Its tools help businesses reach the right people based on where they are, what they like, and what they do. This lets businesses be creative and meet their goals, whether it’s making sales or growing their brand.
Instagram works with Meta’s tools to help marketers see how their ads are doing. It’s easy to track and change strategies if needed. Since so many people interact with content, ads are more likely to be seen. This leads to more engagement and better connections with customers.
Cross-Promoting Snapchat on Instagram
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Cross-promoting Snapchat on Instagram is a great way to use the strengths of both platforms. Brands can share Snapchat content on Instagram, like behind-the-scenes photos or cool filters, to get people interested in following them on Snapchat.
This helps brands reach more people on both platforms. You can also use Instagram Stories or posts to tease special Snapchat content or deals, which can help you get more Snapchat followers.
You can improve cross-promotion by using Instagram’s detailed stats and high engagement. Businesses can track how well their posts perform and adjust based on which content brings more people to Snapchat.
Provide a Snippet of Your Snapchat Story
Sharing a brief snippet of your Snapchat Story on Instagram can spark curiosity and entice your audience to see more. Highlight exciting or exclusive moments to give your followers a taste of what they’re missing, encouraging them to follow you on Snapchat for the full experience.
Include Your Snapchat Handle in Your Bio
Adding your Snapchat handle to your Instagram bio makes it easy for your followers to find and connect with you on Snapchat. This simple addition can increase visibility and remind your Instagram audience to engage with you on multiple platforms.
Utilize Your Snapchat URL
Using your Snapchat URL in your Instagram posts or Stories is a direct way to guide followers to your Snapchat account. Including a call-to-action alongside the URL can prompt users to swipe up or click, making it seamless for them to access your Snapchat content.
Share Snapchat Screenshots on Instagram
Posting screenshots of your Snapchat content on Instagram can provide a glimpse of what your followers can expect. This strategy not only promotes your Snapchat account but also creates a visual connection between your content on both platforms, enhancing brand consistency.
There’s More Where That Came From …
Instagram makes it easier for businesses to buy ads compared to Snapchat. Companies can post ads anytime they want and track results using a simple dashboard.
Most Instagram users despised the initial incorporation of sponsored posts. However, we have now come as far as advertising within the story feature. What started as a break from Facebook has turned into a major marketing platform that any growing company would be silly not to use.
While unexpected content from accounts you don’t follow seems a bit intrusive, the relevance that Instagram and marketers are able to achieve is nothing short of impressive. In fact, users have admitted to mistaking a sponsored post or a brief commercial in their story feed for organic content.
Best Practices for Organic Content on Instagram
To create engaging content on Instagram, start with high-quality photos or videos that match your brand. These will grab people’s attention. Post regularly by planning ahead with a content calendar.
Use Instagram Stories and Reels to share fun behind-the-scenes moments. Write engaging captions and use hashtags to help more people find your posts. Also, reply to comments and messages to connect with your followers and build a loyal community.
The Future Is Now
The future of ads is changing fast, with a focus on mobile and real content. People quickly skip ads that feel fake or annoying, so brands need to keep their Instagram marketing strategies fresh and real. Staying flexible and following new trends will help brands keep their ads useful and up-to-date.
Conclusion
In the rivalry between Instagram and Snapchat, Instagram remains the top choice for both users and advertisers. Its strong features, high engagement rates, and ad-friendly setup make it an essential business resource. Snapchat has unique creative options. However, brands should promote themselves on Instagram, as its wide audience can boost effectiveness. As ads shift to genuine, mobile-focused content, success will require adaptability and creativity.
