4 Holiday Ideas for Using Instagram Live for Your Brand
December 19, 2017 by kicksta
Last Updated: March 20, 2020
The holiday season is in full swing, and if you’re like every other advertiser out there, you’ve been working your hardest on an all-out holiday marketing blitz to ensure that your products and services somehow find their way under every family’s tree. Learn how to use Instagram Live for your brand and make the most out of this holiday season!
Of course, taking full advantage of the holiday season is sometimes easier said than done—especially when it comes to your Instagram campaigns and making live Instagram stories for your brand.
We’ve talked before about how Instagram Stories Live for your brand can add a boost to your Instagram campaigns, but this time around, we’re going to take a good, hard look at a few ways you can use Instagram’s live-streaming video feature this holiday season.
1) Provide Practical Advice in Your
Instagram Live Stories
If you’re like most of us, chances are you still haven’t finished your holiday shopping.
In fact, you’re probably frantically conducting some online searches for last-minute gift ideas right now. Don’t feel bad—everyone does it. Needless to say, this includes your customers.
So why not help them out with some live-streamed holiday advice?
Your practical Instagram Stories Live for your brand could cover anything from why your product or service would be a great gift for a loved one, to tips on the best present-wrapping techniques.
Even showcasing your gift card offerings can help out a last-minute shopper in need!
This might seem overly promotional compared to the rest of your video content, but if it helps your audience members find the perfect gift for a certain someone, they won’t be complaining.
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2) Show Your Holiday Spirit in your Live Stories
Many businesses have found that showcasing “a day in the life” videos are an engaging way to give an audience an inside look at their brand.
And it makes sense—the holiday season is one of the best times to show off company culture.
Behind-the-scenes glances at your company’s holiday parties, decorations or special promotional events can be a great way to present your brand’s personality and holiday spirit.
Just remember to keep things appropriate if you’re live-streaming the office holiday party.
Almost any holiday-themed event at your company could be live-streamed. For example, a restaurant could live-stream their chef cooking a special, one-of-a-kind holiday menu item.
Customers won’t only appreciate the exclusive look at what things are like at your restaurant, but they’ll also be plenty interested in coming to try out the dish, themselves.
And or what it’s worth, wearing a Santa hat while serving meals is highly recommended.
3) Make a Few Special Offers
There’s no denying the obvious—we’re all a little selfish when it comes to receiving holiday gifts. That’s why kids (and even some adults) spend countless hours making wish lists, and only a few frantic moments buying last-minute gifts for others.
While your customers won’t necessarily be so bold as to send you a wish list, you can tap into the gift-giving spirit by offering special deals during the holiday season.
Live-streaming Instagram Stories is a great way to generate buzz and exclusivity for these deals.
Whether your deal is a free small gift or a discount on your products or services, announcing special holiday deals through a live-streamed video is a sure-fire way to get your audience excited about your brand’s Christmas-themed Instagram campaigns.
Even better, up the ante, offering a deal solely to people who watch your live videos.
For the best results, don’t make these special offers a total surprise, though.
Use other posts to tell your audience when you’ll be live-streaming a bonus offer, so you generate excitement and get more people to tune in for your special gift.
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4) Get Charitable With Your Approach
While there’s plenty of focus on giving and receiving gifts during the holiday season, there’s no denying that this time of year often has us focusing more on spreading holiday joy to those who are truly in need than anything else.
Hopefully, charitable actions are already part of your company’s holiday culture.
Whether it be through collecting food donations, hosting a toy drive or simply offering service at a soup kitchen, these small actions make a big difference in the lives of others.
It can also be a great way to show a different side of your brand.
There’s no need to make a big deal out of these actions, but live-streaming when your office staff drops off food donations at the local food bank can go a long way towards bolstering your brand’s image on Instagram and generating some good, old-fashioned PR.
Putting a Bow On This Post
No matter how your company celebrates the holiday season, these and other live-streaming events can help you tap into the amazing marketing potential this time of year has to offer.
Give yourself a holiday gift, and start using live-streamed Instagram Stories now!
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