650+ Awesome Instagram Stories Templates Every Social Media Marketer Needs

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Elizabeth Schutte & Kaye Sitchon

Last Updated: Jul 21, 2021

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Do you want to master the art of Instagramming, but every time you think you’re on top of the game, a new feature is released?

From reels to lives to stories, there’s always something new to learn on the app, but this doesn’t need to be an overly challenging task. There are plenty of tools out there to help you stay on top of all-things-Instagram, and today we’re going to focus on Instagram stories templates.

These templates can help to boost the appeal of your Instagram account, which can lead to Instagram follower growth

What Are Instagram Stories Templates?

Maybe you’ve heard of Instagram stories templates but you’re not exactly sure what they are or how to use them. If you’re feeling a little lost on how exactly to use these templates, look no further! We’ve prepared a guide for you to help you understand and tackle this Insta tool. 

As you become more familiar with the ins and outs of Instagram stories templates, you’ll begin to see positive improvements in your Insta stories. Over time, becoming more adept at optimizing your Instagram stories will help you to get more Instagram followers.  

What They Are

Instagram stories templates provide users with basic outlines for Instagram stories posts. When you use these templates, all you have to do is insert the photos and text you’d like to have on the post, and you’ll be ready to publish. In other words, Instagram stories templates exist to take the task of imagining and creating story posts off your hands. 

Having this tool at your disposal is helpful because while having attractive Instagram stories posts is a key part of running an overall successful Instagram account, actually creating an aesthetically-pleasing story can take longer than anticipated. It’s also often quite a challenge to come up with a design that’s creative and visually appealing. So, using templates for your posts to Instagram stories can be a huge stress-reliever.

Why You Need Instagram Stories Templates

Here are some of the benefits that come along with using Instagram stories templates:

  • Coming up with Instagram stories posts on your own can take up a lot of time and creative effort — templates help you to remain consistent with a theme while still being original and creative. 
  • Templates help you to ensure that all of the posts to your stories are nice to look at and come across as well put together.
  • Having more attractive stories posts will help your stories to entice viewers and draw them to your page.
  • Using templates erases the pressure on you to plan ahead and come up with batches of stories at one time, since many templates come in packs.

All in all, using Instagram stories templates helps to ease your stress by taking care of the trickiest parts involved in creating stories posts. And, they help to elevate the overall appeal of your Instagram stories. 

How To Use These Templates

Once you download a pack of templates, your life is pretty easy. The Instagram stories posts will already be designed for you, and there will be designated spaces for you to input your own information. 

For example, most templates will have spots for you to drop in your own photos or graphics, and there’ll typically be spaces for you to insert your own text as well. So, as long as you know what you want to say and which visuals you’d like to accompany your message, you should be good to go with the template. 

And, Instagram stories templates come in all different styles, so you can choose a set of templates that best suits your branding. You’ll then be able to stick with these templates, thus keeping all of your Instagram stories posts consistent with one another in a given theme. 

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650+ Instagram Stories Templates

Now, after all this talk about Instagram stories templates, you’re probably starting to think about using some for your brand’s Instagram account. If you’re in need of suggestions for which templates to use, keep reading. 

We’ve compiled 650+ Instagram stories templates for you to look at and consider. Think about your branding, and decide which of the following templates will work best for your company’s Instagram account!

Later-Storyluxe Templates

Later has collaborated with the Storyluxe app to design two sets of templates that are very different styles. While the Later1 pack fits a pastel, summery theme, the Later2 pack includes more of a neon-on-black color scheme with a digital theme. 

Each of the packs includes ten templates, so you’d have lots of options to create and make these templates your own. 

The Storyluxe app is free, as are the Later templates, but there are other purchases available within the Storyluxe app. This app offers a wide array of templates beyond those created by Later, so it serves as a great resource when searching for Instagram stories templates. 

#1 – 10 Later1

10 Later1 Template photo

#11 – 20 Later2

20Later2 Template photo

Get These Templates: Storyluxe

Hootsuite Templates

If you’re looking for a free set of templates, Hootsuite has designed a package with 20 different templates that are divided into five varying themes.

The templates included in the themes are: basic stories posts that include an image and text, stories that highlight a specific person or event, stories posts that include quotes, and stories that feature multiple images. 

Not only does each of the themes offer a variety of template styles, the themes themselves provide users with a diverse range of options in terms of aesthetics. So, whether your branding includes subtle, warm tones or eye-catching pops of color, it’s likely that one of the template packs offered by Hootsuite will be fitting to your company’s Instagram account.

#21 Monochrome Template

Instagram Stories Monochrome Template Photo

#22 Pop Template

Pop Color Template Photo

#23 Primary Template

Primary Template Photo

#24 Soft Template

Soft Template Photo

#25 Warm Template

Warm Template Photo

Get These Templates: Hootsuite

Flothemes Templates 

Flothemes has another great set of templates to offer as a free option if you’re looking for a wide variety of template styles that fit a common theme. 

The templates all follow a primarily black, white and gray aesthetic, but there’s a diverse variety among the actual template styles included. 

The Flothemes templates offer Instagram stories templates for: single-photo posts, stories posts that feature publications, mood boards, and posts to advertise sites and events. Within these categories, there are specific templates designed for various occasions as well, so the Flothemes presets will help you to be prepared for a wide range of occasions. 

Whether you are advertising a blog or an upcoming summit for your company, the Flothemes presets will have Instagram stories templates ready to go for you. Additionally, when you download the templates, you’ll also have access to a set of fonts that will complement the presets nicely. However, you can use brand-specific fonts as well if your business has a particular set of fonts in use already. 

#26 Blog 1

Flothemes Blog 1 Instagram Stories Templates

#27 Blog 2

Flothemes Blog 2 Instagram Stories Templates

#28 Blog 3

Flothemes Blog 3 Instagram Stories Templates

#29 Container Photo

Flothemes Blog Instagram Stories Templates Container Photo

#30 Full Photo

Flothemes Blog Instagram Stories Templates Full Photo

#31 Magazine Feature 1

Flothemes Magazine Feature 1 Instagram Stories Templates

#32 Magazine Feature 2

Flothemes Magazine Feature 2 Instagram Stories Templates

#33 Moodboard 1

Flothemes Moodboard 1 Instagram Stories Templates
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#34 Moodboard 2

Flothemes Moodboard 2 Instagram Stories Templates

#35 Moodboard 3

Flothemes Moodboard 3 Instagram Stories Templates

#36 Presets 1

Jane Iskra V2 Preset Instagram Stories

#37 Presets 2

Flothemes Presets 2 Instagram Stories Templates

#38 Presets 3

Flothemes Presets 3 Instagram Stories Templates

#39 Presets 4

Flothemes Presets 4 Instagram Stories Templates

#40 Presets 5

Flothemes Presets 5 Instagram Stories Templates

#41 Quote 1

Flothemes Quote 1 Instagram Stories Templates

#42 Quote 2

Flothemes Quote 2 Templates

#43 Quote 3

Flothemes Quote 3 Instagram Stories Templates

#44 Sale 1

Flothemes Sale Templates

#45 Sale 2

Flothemes Sale 2 Instagram Stories Templates

#46 Travel Dates 1

Flothemes Travel Dates Templates

#47 Travel Dates 2

Flothemes Travel Dates Instagram Stories Templates

#48 Travel Dates 3

Flothemes Travel Dates 3 Instagram Stories Templates

#49 Website Announcement 1 – Light

Flothemes Website Announcement Instagram Stories Templates

#50 Website Announcement 1 – Dark

Flothemes Website Announcement 2 Instagram Stories Templates

#51 Website Announcement 2 – Light

Flothemes Website Announcement Light Instagram Stories Templates

#52 Website Announcement 2 – Dark

Flothemes Website Announcement Dark Instagram Stories Templates

#53 Workshop 1

Flothemes Website Announcement Workshop Instagram Stories Templates

#54 Workshop 2

Flothemes Workshop 2 Instagram Stories Templates

Get These Templates: Flothemes

Graphic Mama Templates

Available from Graphic Mama is a set of 48 elegant templates that go beyond Instagram stories templates. This “mega bundle,” as the website calls it, offers templates to help you in creating content for your stories and for posts to your feed. 

This template pack is available for $23.88, and it includes a variety of template styles. The templates for stories include: event promotions, sale announcements, product features, post highlights, quotes, and other informational story posts. 

This pack of templates also offers free fonts that can be used in the posts, and there are no royalties included. 

This template pack would be great if you’re looking to improve your Instagram feed as well as your story posts, since it includes templates that apply to both. 

#55 – 102 Boutique Instagram Template Collection – Stories & Feed

102 Boutique Instagram Template Collection - Stories & Feed Photo

Get These Templates: Graphic Mama

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Pixel Buddha Templates

The Instagram stories templates from Pixel Buddha highlight minimalism by following a black-and-white theme. 

Overall, the 15 templates included in the pack can be described as elegant and sophisticated, and the styles of templates range in featuring single photos up to four photos. Additionally, some templates lend themselves to featuring quotes or other blocks of text, while others are better suited to only a few words. 

This template pack would be ideal for cycling through a minimal amount of templates, but altering them to suit various needs. The templates themselves are versatile, so they could easily be used multiple times to achieve different purposes. 

#103 New Concept

Pixel Buddha New Concept Instagram Stories Template

#104 Influencer 

Pixel Buddha Influencer Instagram Stories Template

#105 Giveaway

Pixel Buddha Giveaway Instagram Stories Template

#106 Quote 1

Pixel Buddha Quote Instagram Stories Template

#107 Make-up Influencer Collection

Pixel Buddha Make-up Influencer Instagram Stories Template

#108 Giveaway Blog Post

Pixel Buddha Giveaway Blog Post Instagram Stories Template

#109 Quote 2

Pixel Buddha Quote 2 Instagram Stories Template

#110 Quote 3

Pixel Buddha Quote 3 Instagram Stories Template

#111 Giveaway Contest

Pixel Buddha Giveaway Contest Instagram Stories Template

#112 Le Petit Bourgeoisie

Pixel Buddha Le Petit Bourgeoisie Instagram Stories Template

#113 Quote 4

Pixel Buddha Quote 4 Instagram Stories Template

#114 Blog Announcement 1

Pixel Buddha Blog Announcement 1 Instagram Stories Template
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#115 Blog Announcement 2

Pixel Buddha Blog Announcement 2 Instagram Stories Template

#116 Fashionista

Pixel Buddha Fashionista Instagram Stories Template

#117 Coachella

Pixel Buddha Coachella Instagram Stories Template

Get These Templates: Pixel Buddha

Canva Templates

Canva is a free online content creation tool that allows users of all different skill levels to create graphics from scratch or from the multitude of templates that Canva offers.

By opening the Canva website and searching for Instagram stories templates, you’ll find what seems to be an endless supply of templates. You can narrow your search by using keywords or scroll through the entire selection to find what you’re looking for. 

You can also select the option to “create a blank Instagram story,” through which you will be provided with a blank template that fits the proper dimensions needed for an Instagram stories post. 

Canva is a great tool to use if you are looking to take creative liberties, as you have the power to alter most aspects of any template design. However, if you’re in need of a lot of guidance when it comes to creating Instagram stories posts, Canva can be a useful tool as well, since there are so many detailed templates available to users. 

The following list of examples is far from exhaustive, but it demonstrates a few styles of Instagram stories templates available through Canva.

#118 Pink, Yellow And White Hand-Drawn New Year Instagram Story

Canva Pink & Yellow Instagram Stories Template

#119 Blue, Green And Orange Playful Illustrative New Year Instagram Story

Canva Playful Instagram Stories Template

#120 Orange And Black Digitalism Instagram Story

Canva Digitalism Instagram Stories Template

#121 Beige And Brown Delicate Instagram Story

Canva Fresh Look Template

#122 Black And Red Modern Asymmetry Edgy Instagram Story

Canva Edgy Template

#123 Green And Orange Woman Musicians Instagram Story Set

Canva Women Musicians Instagram Stories Template

#124 Pink And Brown Photo Food Influencer Minimalist Instagram Story Set

Canva Food Influencer Instagram Stories Template

#125 Brown Artistic Travel Fill In The Blanks Goal Interactive Instagram Story 

Canva Travel Fill in the Blank Instagram Stories Template

#126 Colorful Covid-19 Guidelines Instagram Story

Canva Colorful COVID-19 Guidelines Instagram Stories Template

#127 Greyscale Bordered Photo Hand-Drawn Scribbles Instagram Story

Canva Let's Party Instagram Stories Template

#128 Home Lifestyle Polaroid/Film Frames Instagram Story

Canva Homestyle Instagram Stories Template

#129 Purple Floral Border International Women’s Day Instagram Story 

Canva International Women's Day Instagram Stories Template

Get These Templates: Canva

The Designest Templates

The Designest offers a free set of templates that also apply both to Instagram feed posts and Instagram stories posts. 

The package offered by The Designest includes 30 templates along with free fonts a variety of features such as Smart Layers and easy customization. There are 15 template styles in the package, and each is formatted once for Instagram feed posts and once for Instagram stories posts. 

Easy customization is a very important feature when it comes to downloading and using Instagram stories templates. This means that this resource would be especially helpful to you if you prefer to spend the majority of your time on tasks other than creating Instagram content. 

So, if you’re someone who’s looking for an Instagram stories template pack that makes your life as simple as possible, the templates from The Designest may be for you!

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#130 Article Advertisement 1 – Story Post

Designest Article Advertisement Instagram Stories Template

#131 Quote – Story Post

Designest Quote Instagram Stories Template

#132 Product Advertisement 1 – Story Post

Designest Product Advertisement Instagram Stories Template

#133 Article Advertisement 2 – Story Post

Designest Article Advertisement 2 Instagram Stories Template

#134 Product Advertisement 2 – Story Post

Designest Product Advertisement 2 Instagram Stories Template

#135 Program Advertisement – Story Post

Designest Product Advertisement Instagram Post Template

#136 Product Advertisement 3 – Story Post

Designest Product Advertisement 3 Instagram Stories Template

#137 Event Advertisement – Story Post

Designest Event Advertisement Instagram Stories Template

#138 Product Advertisement 4 – Story Post

Designest Product Advertisement 4 Instagram Stories Template

#139 Website Advertisement – Story Post

Designest Website Advertisement Instagram Stories Template

#140 #Freedom – Story Post

Designest #freedom Instagram Stories Template

#141 Sale Announcement – Story Post

Designest Sale Announcement Instagram Stories Template

#142 #Minimal – Story Post

Designest #minimal Instagram Stories Template

#143 Article Advertisement 3 – Story Post

Designest Article Advertisement 3 Instagram Stories Post Template

#144 Product Advertisement 5 – Story Post

Designest Product Advertisement 5 Instagram Stories Template

#145 Article Advertisement 1 – Feed Post

Designest Article Advertisement Instagram Stories Feed Template

#146 Quote – Feed Post

Designest Quote Feed Instagram Stories Template

#147 Product Advertisement 1 – Feed Post

Designest Product Advertisement Feed Post

#148 Article Advertisement 2 – Feed Post

Designest Article Advertisement 2 Feed Post

#149 Product Advertisement 2 – Feed Post

Designest Product Advertisement 2 Feed Post

#150 Program Advertisement – Feed Post

Designest Program Advertisement Feed Post

#151 Product Advertisement 3 – Feed Post

Product Advertisement Feed Post

#152 Event Advertisement – Feed Post

Designest Event Advertisement Feed Post

#153 Product Advertisement 4 – Feed Post

Designest Product Advertisement 4 Feed Post

#154 Website Advertisement – Feed Post

Designest Website Advertisement Feed Post

#155 #Freedom – Feed Post

Designest #freedom Feed Post

#156 Sale Announcement – Feed Post

Designest Sale Advertisement Feed Post

#157 #Minimal – Feed Post

Designest #minimal Feed Post

#158 Article Advertisement 3 – Feed Post

Designest Article Advertisement 3 Feed Post

#159 Product Advertisement 5 – Feed Post

Designest Product Advertisement 5 Feed Post

Get These Templates: Designest

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Graphics Egg Templates

Graphics Eggs is a design resource specially made for designers and creatives. Their collections of premium quality content like exclusive PSD files and top-notch freebies from creatives everywhere around the world are freely available for everyone to use. They have collections of templates for mockups (presentations, magazine, stationery branding,cds, software box, book covers, etc), icons, fonts, logos, videos, resumes, intros, graphics, Instagram stories, Instagram banners, and more. 

One of their best selections available is the Stylish Templates Pack that comes in 30 unique designs! The best thing is that the designs are fully customizable for your business and are compatible with Photoshop. Simply drop your images and text, then save. 

#160 Origins Gazette

Graphics Eggs Origins Gazette Instagram Stories Templates

#161 Live Everyday 

Graphics Eggs Live Everyday Instagram Stories Templates

#162 Home Interior

Graphics Eggs Home Interior Instagram Stories Templates

#163 Get Inspired

Graphics Eggs Get Inspired Instagram Stories Templates

#164 World Cuisine

Graphics Eggs World Cuisine Instagram Stories Templates

#165 World Fashion

Graphics Eggs World Fashion Instagram Stories Templates

#166 Nature Texture

Graphics Eggs Nature Texture Instagram Stories Templates

#167 New Trends (3 images)

Graphics Eggs New Trends Instagram Stories Templates

#168 New Trends (2 images)

New Trends Instagram Stories Template

#169 New Trends (1 Image)

Graphics Eggs New Trends Instagram Stories Templates

#170 New Trends (Text Between 2 Images)

Graphics Eggs New Trends Instagram Stories Templates

#171 New Collection

Graphics Eggs New Collection Instagram Stories Templates

#172 Ageing Cream

Graphics Eggs Ageing Cream Instagram Stories Templates

#173 Beauty Assistant

Graphics Eggs Beauty Assistant Instagram Stories Templates

#174 Clarion Collage (5 Images)

Graphics Eggs Clarion Collage Instagram Stories Templates

#175 Clarion Collage (4 Images)

Graphics Eggs Clarion Collage Instagram Stories Templates

#176 Fashion Moodboard

Graphics Eggs Fashion Moodboard Instagram Stories Templates

#177 Light Moodboard

Graphics Eggs Light Moodboard Instagram Stories Templates

#178 Latest Discovery

Graphics Eggs Latest Discovery Instagram Stories Templates

#179 How To Designs 1

Graphics Eggs How To Designs 1 Instagram Stories Templates

#180 How To Designs 2

Graphics Eggs How To Designs 2 Instagram Stories Templates

#181 Time For A Giveaway

Graphics Eggs Time For A Giveaway Instagram Stories Templates

#182 – New Arrivals

Graphics Eggs New Arrivals Instagram Stories Templates

#183 New Product

Graphics Eggs New Product Instagram Stories Templates

#184 New Arrivals 2

Graphics Eggs New Arrivals 2 Instagram Stories Templates

#185 New Arrivals 3

Graphics Eggs New Arrivals 3 Instagram Stories Templates

#186 Sale

Graphics Eggs Sale Instagram Stories Templates

#187 Collage (6 images)

Graphics Eggs Collage Instagram Stories Templates

#188 Collage (5 images)

Graphics Eggs Collage Instagram Stories Templates

#189 Brand Collage (4 images)

Graphics Eggs Brand Collage Instagram Stories Templates

Get These Templates: Graphics Eggs

Creative Market Templates

Creative Market Templates created 20 Instagram Stories Packs that are ideal for brands and bloggers. These brilliant templates highlight modern visual storytelling that guarantees cohesive and professional-looking Stories without the fuss. Each pack costs anywhere from $14 to $1500 depending on the license type: personal, commercial, or extended commercial. 

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#190 – 205 Soft Instagram Stories Pack (16 templates By Swiss_Cube)

Although these templates are created for Instagram Stories, they can also be used for other blog content or social media posts. They work well only in Adobe Photoshop CC or CS. For soft and simple colors with the touch of elegance and style, this pack is for grabs! 

Price: Personal ($22), Commercial ($27), Extended Commercial ($88)

Soft Instagram Stories Pack

#206 – 221 Pure Instagram Stories Pack (16 templates By Swiss_Cube)

Want to say a lot with less? This stunning and stylishly simple template pack is for you. You’ll definitely get that clean and minimalist look that commands attention. These templates work for Adobe Photoshop CC or CS. 

Price: Personal ($20), Commercial ($24), Extended Commercial ($80)

Swiss Cube Pure Instagram Stories Pack

#222 – 241 California Instagram Stories (20 Templates By Ruben Stom)

This high-resolution template pack by Ruben Stom will instantly make your Instagram Stories look classy and professional. All elements in the Photoshop templates are fully editable and can be used as many times as you need. 

Price: Personal ($16), Commercial ($18), Extended Commercial ($50)

Ruben Stom California Instagram Stories Pack

#242 – 251 Passion Instagram Stories Pack (10 PSD Templates By Onurcan Erdem)

If you need carefully stylized templates that give that WOW factor through color or typography, this 10-template Instagram Stories pack by Onurcan Erdem will not disappoint. 

Price: Personal ($21), Commercial ($26), Extended Commercial ($84)

Passion Instagram Stories Pack

#252 – 271 ANIMATED Instagram Copper Stories (20 Photoshop Templates By Ruby&Heart Studio)

Bring static photos to life with this animated Instagram template bundle. Each template has dynamic effects both for text and images. Quite impressive!

Price: Personal ($23), Commercial ($26), Extended Commercial ($600)

Animated Instagram Stories Template Pack by Copper Stories

#272 – 287 Fresh Stories Pack (16 Templates By Trendest Studio)

These minimalist templates will spruce up your account easily with 16 unique designs. 

Price: Personal ($16), Commercial ($21), Extended Commercial $77)

Fresh Instagram Stories Pack

#288 – 295 Instagram Stories Marketing Pack (8 Photoshop Templates For Entrepreneurs By Natalie Hayes)

If you have a small business, the Instagram Stories pack for entrepreneurs by Natalie Hayes will be your best friend. It comes with eight customizable story templates for creative entrepreneurs and small business owners. 

Price: Personal ($17), Commercial ($21), Extended Commercial ($68)

Natalie Hayes Stories Marketing Pack

#296 – 307 INSTA STORIES – Social Media Pack (12 Templates By Marie Smith) 

Showing special moments on your Instagram Stories has never been easy with this social media pack. You can play around with photos, quotes, and more. 

Price: Personal ($10), Commercial ($12), Extended Commercial ($40)

Natalie Hayes Instagram Stories Pack

#308 – 327 Sage – Instagram Story Template Pack (20 Instagram PSD Story Templates by Tugcu Design Co.)

This pack is clean, modern, and refreshing in style. It simplifies the art of telling stories.

Price: Personal ($20), Commercial ($24), Extended Commercial ($200)

Sage Instagram Stories Pack

#328 – 347 Onyx Instagram Story Templates Pack (20 Photoshop Story Templates By Tugcu Design Co.)

Promoting a chic new fashion trend is going to be as easy as pie with this Onyx template pack by Tugcu Design Co. You’ll get versatility and creativity in this single bundle. 

Price: Personal ($20), Commercial ($24), Extended Commercial ($200)

Onyx Instagram Stories Template Pack

#348 – 377 Instagram Stories Pack By Duet Atelier (30 PSD Templates)

These easy-to-edit templates are for every blogger, business owner, influencer, or freelancer. 

Price: Personal ($20), Commercial ($30), Extended Commercial ($200)

Duet Atelier Instagram Stories Pack

#378 – 397 Clean And Modern Instagram Stories Pack (20 Photoshop Templates By SilverStag)

SilverStag offers these customizable templates that are neatly arranged to make editing quick. 

Price: Personal ($14), Commercial ($19), Extended Commercial ($1500)

Clean & Modern Instagram Stories Pack

#398 – 417 Tuscany Instagram Stories (20 Photoshop Stories Templates By Ruben Stom)

This Tuscany collection brings you sleek and clean lines that are naturally stylish. You get high-resolution elements like fonts, photos, and more. 

Price: Personal ($16), Commercial ($18), Extended Commercial ($50)

Tuscany Instagram Stories Pack

#418 – 447  Mia Instagram Stories Pack (30 Photoshop Stories Templates By SlideStation)

This Stories pack makes your account pop with its summer-y teal and yellow vibe. It also comes with 30 square post templates and fully editable elements. 

Price: Personal ($25), Commercial $28), Extended Commercial ($250).

Mia Instagram Stories Pack

#448 – 472 Vanilla Instagram Stories (25 PSD Instagram Stories Templates By Minimal Studio Co.)

This modern and stylish collection will help you create impressionable Instagram stories. 

Price: Personal ($10), Commercial ($12), Extended Commercial ($40)

Vanilla Instagram Stories Templates

#473 – 479 White Instagram Stories Pack (7 Photoshop Templates By Swiss Cube)

These crisp and classy white-themed templates is complete with free images from Swiss Cube

Price: Personal ($10), Commercial ($12), Extended Commercial ($40)

Swiss Cube Instagram Stories Pack

#480 – 499 Ireland Instagram Stories (20 Photoshop Story templates by Ruben Stom)

All 20 templates are editable on Photoshop. Each is professionally-designed and promises a sleek and serene feel. 

Price: Personal ($16), Commercial ($18), Extended Commercial ($50)

Ireland Instagram Stories by Ruben Stom

#500 – 529 Barcelona Instagram Stories (30 Photoshop Story Templates By NordWood)

The color combination of pale pink and blue by Barcelona will make anything you create lovely. 

Price: Personal ($17), Commercial ($21), Extended Commercial ($68)

Barcelona Instagram Stories Templates

#530 – 545 Light Instagram Stories Pack (16 Photoshop Stories Templates By Swiss Cube)

This Stories pack by Swiss Cube features light hues and simple font styles. 

Price: Personal ($22), Commercial ($27), Extended Commercial ($88)

Light Instagram Stories Templates

#546 – 561 Animated Story Templates by Sparrow & Snow (16 Fully Customizable, Animated PSD Templates)

These templates by Sparrow & Snow work for any kind of business whether it be food, travel, or fashion. All you need are a few clicks to make instant Insta stories stand out!

Price: Personal ($23), Commercial ($29), Extended Commercial ($1100)

Sparrow & Snow Animated Instagram Story Templates

Get These Templates: Creative Market

Urbanix Templates

This social set by Urbanix is best if you want something trendy and fresh. All 20 Photoshop files are simple and easy to customize. All layers are editable, as well as the colors and text of each template. All font links you’ll need are included. Urbanix Templates are available as a free download, premium license ($20), and corporate license ($160). 

#562 – 581 

Urban X Instagram Stories Templates
Urban X Instagram Stories Templates
Urban X Instagram Stories Templates
Urban X Instagram Stories Templates

Get These Templates: Urbanix

Gecko&Fly Templates 

These templates create on-brand cohesive content that aligns with your brand identity as a whole. Gecko&Fly’s collection allows you to create branded stories that have a uniform tone, style, color, and format. You no longer worry about falling behind on posting to your Instagram stories to grow your business. All templates are free PSD designs that you can download and use anytime. 

#582 Summer Instagram Stories Template 

Summer Stories Instagram Template

#583 Vivid Instagram Stories Template 

Vivid Instagram Stories Templates

#584 Food Instagram Stories Template

Food Instagram Stories Templates

#585 Wedding Instagram Stories Template

Wedding Instagram Stories Templates

#586 Lifestyle Instagram Stories Template 1

Lifestyle Instagram PSD Story Templates

#587 Lifestyle Instagram Stories Template 2

Lifestyle Instagram Stories Template

#588 Surfing Instagram Stories Template

Surfing Instagram Stories Template

#589 Hipster Instagram Stories Template

Hipster Instagram Stories Template

#590 Minimal Instagram Stories Template

Minimal Instagram Stories Template Layout Pack

#591 Restaurant Instagram Stories Template 1

Surf Life Instagram Stories Template

#592 Surf Life Instagram Stories Template

Surf Life Instagram Stories Template

#593 Adventure Instagram Stories 1

Adventure Instagram Stories Template

#594 Pop Art Instagram Stories Template

Pop Art Instagram Stories Template

#595 Adventure Instagram Stories Template 2

Adventure Instagram Stories Templates

#596 80’s Summer Instagram Stories Template 1

80's Summer Templates

#597 Beauty Instagram Stories Template

Beauty Instagram Stories Templates

#598 Restaurant Instagram Stories Template 2

Restaurant Instagram Stories Templates

#599 Summer Instagram Stories Template 2

Summer Instagram Stories Templates

#600 Italian Food Instagram Stories Template 

Italian Food Instagram Stories Templates

#601 Breakfast Instagram Stories Template

Breakfast Templates

#602 Minimalist Instagram Stories Template 

Instagram Stories Templates Photoshop Minimalist

#603 Inspiring Instagram Stories Template

Inspiring Instagram Stories Templates

#604 Lush Instagram Stories Template 

Lush Instagram Stories Templates

#605 Black and White Instagram Stories Template

Black and White Stories Templates

#606 Simple Instagram Stories Template

Simple Instagram Stories Templates

#607 Everyday Adventure Instagram Stories Template

Everyday Adventure Instagram Stories Templates

#608 Fashion Instagram Stories Template

Fashion Instagram Stories Templates

#609 Vibrant Instagram Stories Template 

#610 Minimalist Instagram Stories Template 

Minimalist Instagram Stories Templates

Get These Templates: Gecko&Fly

Direct Instagram Story Templates 

Direct offers 33 Photoshop templates that are retina proof with well-ordered layers. Download links to free fonts are included. All shapes are vector-based and are pixel-perfect. It’s easy to move around images with smart objects. This Instagram Story Template Pack costs $15. 

You can easily customize the text and images of all designs. Included in the pack are 8 design categories. The templates Get the App, Download the Ebook, Collaboration, Explore the Collection, Hashtag of the Day and Feedback, each have two designs available. There’s one design for We’re Hiring and three designs for Product Promos. 

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#611 – #624 Direct Instagram Story Templates

Direct Stories Templates

#625 – 637 Direct Instagram Story Templates Update 1.1

Direct Update Instagram Stories Templates

Get These Templates: Direct

Animated Instagram Story Templates By Envato

These 20 unique, animated photoshop templates have easy to edit colors, fonts and images. Each template is carefully given its own design and animation to suit your brand. The template pack comes with high quality photoshop files, links to open source images and fonts, a step-by-step How To video, and a list of templates for various posts for articles, photo galleries, follower goals, hiring, sales, quotes, and more. 

For the Regular License, the cost is $25, while it costs $55 for an Extended License.

#638 – 641 Visit The Museum, Cityscape, 3-Image Collage, Top Things

stories templates animated photoshop

#642 – 645 Get The Look, Sale, Smores, Flash Sale

Get The Look, Flash Sale, Smores Instagram Stories Template

#646 – #649 : Sale, New Website, Quote, 5-image Collage

Tuck Shop Instagram Stories Templates

#650 – #653 : 3-Image Collage, Followers, Holidays, Free Delivery 

Get These Templates: Animated By Envato

Placeit Templates By Envato 

Placeit is a design hub where design and technology meet to create high-quality branding and marketing tools for anyone. Turning complex design and layout problems into easy-to-use tools are two of their specializations. 

Placeit has thousands of templates that meet the needs of their clients. Each design created is easy to use and affordable. You can easily run a search for whatever template you need for branding, promotion and marketing. There are templates that are free to use and some that are paid. 

To access unlimited designs, mockups, videos, and logos templates, you need to subscribe: $14.95 for the monthly subscription and $89.69 for the yearly subscription. 

#654 Design Templates By Placeit

Instagram Stories Design Templates

Get These Templates: Placeit By Envato

Made By Instasize Inc. 

Made by Instasize is a free app that offers templates for Instagram stories. You can also use this app to edit Stories and create collages. As a storytelling toolkit, Made elevates your Stories by using trendy and minimal templates. Each template is designed for the content creator, making sure to include optimal editing opportunities. You can choose from dozens of templates, custom backgrounds and premium filters. New templates are added monthly. 

#655 – 657: The Pride Collection, The Film Collection, The Definition Collection 

Stories Template Pride, Film, And Definition Collections

#658 – 659: The Snapshot Collection, The Travel Collection

Snapshot and Travel Collections Instagram Stories Templates

Get These Templates: Made

8 Brands Using Beautiful Instagram Stories Templates

Instagram Stories is visual marketing at its best. Agencies have reported that there are two to three times more engagement with Insta Stories posts than with regular content. So why not benchmark to find out just how to get optimum engagement with Instagram Stories? Here are eight great examples. 

1. Caffe Nero: “Barista Of The Year” Competition And Award

Caffe Nero Instagram Stories

Caffe Nero, the New England-based Italian coffee chain, uses Instagram stories effectively to highlight menu items, new products, and of course, their baristas. However, one successful campaign they did was a series of Insta Stories about the “Barista of the Year” Competition and Award that highlighted all nine baristas. This approach to brand promotion was effective. People felt that as a brand, Caffe Nero cares about its staff and great customer experiences. They kept a cohesive design throughout their posts. 

2. Planet Fitness: “Gym Triumphs”

Planet Fitness Instagram Stories

Consistently combining the color purple and micro-blogging in the Insta Stories of Planet Fitness was highly effective in strengthening engagement. Each featured story is about a customer’s success story with a teaser language encouraging viewers to swipe for more information from the Planet Fitness website. These tales of triumph made it easy for the gym to leverage its diverse customer base. The best thing about this approach is Planet Fitness’ brand identifies as a judgement-free zone because of real life stories. 

3. LEGO: Celebrating Harley Davidson 

LEGO Harley Instagram Stories

LEGO took to Instagram to target older audiences like young adults that love puzzle projects, or parents who are thinking of buying a LEGO set for their kids. LEGO created Instagram Stories with polls and quizzes that were highly interactive. One effective Story they posted is LEGO celebrating Harley Davidson. The image they chose is a LEGO replica of a Harley with a quiz under it. Doing Stories this way makes the brand relevant and at the same time engaging in an interesting way.  

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4. MIT Technology Review: 2019 Technology Fails

MIT Technology Review Instagram Stories

Despite its academically-inclined content, the publication is actually doing such a great job with creating compelling Instagram Stories content that audiences follow and can’t get enough of. They combine humor and wit to their Story texts while having simple yet modern images and illustrations. An effective tactic they used a lot of is swipe ups – they’re both creative and helpful in boosting traffic to their website since MIT Technology Review is verified with over 10,000 followers. Their series about 2019 Technology Fails was spot on to drive website traffic. 

5. Vogue Magazine: Creating Exclusivity

Vogue Magazine Instagram Stories

The Vogue Instagram Stories ad features an offer viewers cannot refuse a lush pink image with the text “See More” at the bottom – a call to action that encourages swipe-ups. This is an example of the Luxury Strategy where creating curiosity is the priority. When users feel that they’ll get FOMO from not swiping up and finding out more, then the Luxury Strategy is successful. Creating aspirational Insta Stories that depict relatable lifestyles elicits action and generates engagement.  

6. M. Gemi: Going Behind The Scenes

M. Gemi instagram story

Italian shoe company, M. Gemi, uses Instagram Stories to take its followers on a BTS look of their traditional manufacturing method. A 15-second video is used to show this precisely and proves to be enough to get them excited for the sneak peek. Using Stories to highlight the insider’s look to your brand helps users feel more knowledgeable and connected. They’ll understand your brand and your products more this way. 

7. Outback Steakhouse: Taking Voting To Another Level 

Outback Steakhouse Instagram poll

Restaurant chain Outback Steakhouse leverages Instagram polls and yummy food photos in its Instagram Stories. One engaging ad they created is an Instagram Stories post asking people to vote on which meal they would want for each course. Outback was offering a multi-course dinner deal at the time so when people started making choices and voting, they didn’t realize that Outback was already promoting and highlighting multiple products at one time. 

8. Airbnb’s Experience Pieces 

As a travel company, Airbnb’s major Instagram strategy includes Stories. This is why they have different styles of Stories like “Experiences” and “Adventures.” “Experiences” are short profiles of Airbnb customers. This Experience piece is about a customer who frequents Brooklyn. The post combines a question sticker or a poll with some interesting trivia. 

Photo of Airbnb Strategy with Instagram Stories

“Adventures” combines curated Airbnb-recorded content that documents one-of-a-kind vacations around the world like this one. This Instagram Stories post shows an Airbnb customer swimming with sharks. It also included credits to the customer’s Insta handle. 

Photo of Instagram Stories Airbnb customer

Instagram Stories: A Creative Outlet For Brands

Visual storytellers on Instagram know that creating branded Instagram Stories is an effective creative strategy that allows individuals, influencers, and brands to tell their prospective clients what they’re all about. Because Instagram is fast-paced, it’s important that Stories be engaging with the strategic use of images, videos, interactive elements, and effects. So, if you’re particularly looking to up your Instagram game even more, make the most of these awesome Instagram Stories Templates without feeling overwhelmed at all!

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