For as fun and engaging Instagram is, it can become a highly demanding task for a thriving business. Instagram is now a staple in modern digital marketing and should be taken seriously if you wish to efficiently and effectively grow your business. If you’re feeling like you’ve hit a plateau, try out some of our Instagram marketing strategies to help you battle your creative block.
Like all creative endeavors, posting quality content on Instagram can sometimes come more naturally than others. With that said, some companies without a “sexy” aesthetic appeal can have an especially difficult time producing Instagram-worthy content that won’t bore their followers.
As we’re all eager to keep our feeds fresh and learn how to grow Instagram followers fast, there are endless strategies to keep the creative juices flowing for the sake of engaging content. We’ve also compiled eight of our favorite and most universal Instagram marketing strategies below:
Why Instagram Is a Marketer’s Go-To Social Tool for Engagement
Let’s start by discussing why, in the current digital world, Instagram is one of the most significant channels for interaction. Instagram has over a billion active users per month, providing unmatched reach across a wide range of demographics. Because of its visual focus, marketers can effectively engage viewers with captivating photos and videos, which makes it perfect for establishing deep brand affinity and meaningful connections.
Apart from its vast user population and eye-catching aesthetics, Instagram’s features—like Stories, Reels —improve engagement by providing flexible formats for content consumption. With the aid of these technologies, marketers can produce engaging, dynamic experiences that connect with consumers instantly.
Additionally, Instagram’s focus on geotags and hashtags improves discoverability, which enables marketers to naturally reach new consumers. Marketers may increase their reach and establish stronger ties with their target audiences by carefully utilizing these qualities, which will increase long-term engagement and loyalty.
1) Provide Industry-Specific Insight
Every business has hidden depths, the story behind any startup is worth telling. For example, many outdoors and sporting goods brands like to express their love for mother nature by providing updates on climate change and what they’re currently doing to help.
This type of post is sure to resonate with consumers and solidify their appreciation for your brand as you touch on the more pressing matters of the industry.
2) Give a Brief History Lesson of Your Brand
No matter how old your company might be, there’s valuable history that enabled you to get to where you’re at today. Fill in your followers on your original designs, products and ideas – they’re eager to learn more about their favorite brand and their Instagram marketing strategies.
An inspirational startup success story will surely make for a loyal consumer base.
3) Don’t Be Afraid to Push Some ‘Throwback’ Posts
Many users are skeptical of throwback posts as they assume they need to be decades old. This is far from true, as a throwback could actually be as recent as a few weeks ago.
The idea here is to keep the content ball rolling and give the impression that there’s always amazing things happening at your company. Oftentimes, you simply don’t have the time to post in the heat of the moment so follow up with a throwback post from a recent event or photo shoot.
4) Go Behind-the-Scenes
While you obviously can’t leak too much information about your creative process or future products, you can give your followers a little insight to your daily life at company, or even film a tour of the office.
5) Introduce Individual Team Members
No matter what type of company you’re involved with, you’ve surely got some bright personalities that make everything come to life. Whether it’s a designer, creative director or a bubbly new intern, posting some candids or portrait photos with a brief bio in the caption is a fantastic way to give some life to the brand and further engage your followers.
6) Be Inspirational
As creatives and business professionals, we can find inspiration in virtually anything.
“I find that ‘quality content’ is less about the perfectly staged photo and more about connecting with your followers thru unique perspectives. Worry less about the perfect color palette for your feed and more about whether your content provides value to your followers.” -John Welch http://www.johnfrancisdesigns.com/, @johnfrancisdesigns
With that said, think about other brands, photographers or films that have inspired your aesthetic or business model. If it’s not a conflict of interest, feel free to post a snippet of their work and give them credit and what you found so inspirational.
7) Promote Future Products
Are you in the midst of designing new products or dialing in a new feature for your tech company? While there needs to be a definitive release date, don’t hesitate to post a teaser to get your consumers anticipating the big release.
A teaser post can be done any way you see fit, such as a short commercial or a series of photos. Tell your followers what they can expect in the near future and keep them coming back for more updates.
8) Ask for Audience Feedback
Perhaps you’ve hit the ultimate creative block and have successfully utilized each of the previous tactics. Asking your followers what they like to see doesn’t have to be a desperate move, and can initiate several tags in the comments section which is fantastic if you’re curious how to grow Instagram followers fast.
“Pay attention to your ‘saved’ posts when you’re looking at your IG metrics and what posts of yours your audience is saving. It’s one of the more overlooked metrics, but can tell you a lot about what kind of content your audience is responding to.”-Lauren Goodwin @laurgood
Keep up with Kickstagram for Instagram marketing strategies like these, and more on how to keep your feed fresh.
Why You Need To Outsource Instagram Marketing
Outsourcing may be a game-changer if you can’t handle Instagram marketing on your own because there are many attractive options. Hiring professionals or companies to handle your Instagram marketing allows you access to resources and knowledge that you might not have in-house. These experts make sure your brand remains competitive and relevant by staying up to date with the platform’s changing trends, algorithm modifications, and best practices.
Additionally, outsourcing lets you concentrate on your main company operations while taking advantage of the agency’s expertise to plan and carry out successful campaigns. Improved engagement metrics, increased inventiveness, and eventually a higher return on investment (ROI) from your Instagram efforts are all results of this cooperation.
Conclusion
To sum up, breaking through creative blockages in Instagram marketing requires a multipronged strategy that puts creativity, audience insights, and strategic planning first. Marketers can revitalize their campaigns and sustain audience engagement by embracing narrative, experimenting with new features, embracing diversity in content forms, and utilizing user-generated material.
Remaining ahead of the competition also requires constant monitoring of trends, rival tactics, and data. Creating a collaborative atmosphere inside your team or with outside partners may also inspire new ideas and viewpoints. Marketers may negotiate creative obstacles on Instagram by remaining flexible and ahead of the game, which guarantees continued engagement and development.
