Instagram Growth Strategies to Successfully Rebrand Your Company

If you’re like most of us, you’re constantly looking to establish or reboot your company’s brand image and voice. When doing so, look no further than the holy grail of social media – Instagram. 

While many still perceive this platform to be a mere photo blog, the marketing and branding potential for your company is endless when utilized correctly. Instagram is known for offering the best CTR and we suggest you take advantage of that. 

Social media becomes more relevant everyday and Instagram continues to lead the charge. Using the platform strategically and striving for organic Instagram growth through tailored content will ensure an original brand image and loyal consumers.

It’s impossible for us to tell you exactly what to post not knowing your brand initiatives, but we can give you a tried and true set of guidelines to significantly improve your engagement and overall social presence.

How to use Instagram for your company branding

Using Instagram for business branding requires several key tactics. They will help you communicate your brand’s identity and engage your audience. First, it is essential to align your visual style with your brand’s values and target audience.

This entails utilizing a unified color scheme, dependable filters, and aesthetically pleasing material that captures the essence of your company. Using top-notch photos and videos may help build credibility and draw in fans that share the same aesthetic as your company.

Secondly, creating a solid brand presence is all about building real connections with your audience. You can do this by responding to comments, asking questions in your captions to encourage discussions, and using Instagram Stories and live videos to give your fans a closer look at your business. Sharing customer reviews and content created by users can also make your brand feel more relatable and foster a sense of community among your followers.

Consistently sharing valuable content and engaging with your audience can drive Instagram growth, enhancing your brand and building a loyal fan base.

Business tips that can help your brand blow up 

Building trust and brand awareness requires consistent content. Make sure that the voice, principles, and aesthetic of your company are reflected in all of your content—including on Instagram. In addition to aiding in the development of a unified brand identity, this consistency increases audience recognition for your business.

Utilizing CTAs (Call to Actions) effectively is another essential component. Carefully include calls to action (CTAs) in your captions, stories, and profile to nudge your followers in the direction of certain activities, like visiting your website, subscribing to your email, or making a purchase. Engagement and conversion rates may be greatly increased by using CTAs that are clear and enticing.

Utilizing analytics and insights may also yield useful information on the preferences, habits, and demographics of your audience. Utilize this data to determine patterns that appeal to your target audience, adjust your publishing schedule, and create material that meets their needs.

Maintaining awareness and modifying your strategy based on data-driven insights can help you boost Instagram growth and expand your brand’s reach on other platforms.

Consistency In Content

If you look at a renowned brand’s Instagram page, such as Stance or Yeti, you’ll immediately notice a definitive, unmistakable ‘look.’ So much so, that oftentimes you’ll be able to identify their posts without looking at their handle or caption.

Consider hiring a photographer, designer, or getting your social team on the same page to ensure that each post meets your branding guidelines.

Remember that you achieve consistency through your captions, too. Your brand voice is an essential part of you company aesthetic and writing clever, informative or minimalistic captions is entirely up to you. Don’t underestimate these, however – a single typo or grammar flaw can immediately harm your credibility.

Successful brands have dedicated time to establish a clear image, and this clarity is evident in each post. Your image is entirely up to you, but once you’ve decided how you want to portray it, stick with it and the organic Instagram growth will follow.

Seamless Calls to Action

Instagram is constantly making it easier for business accounts to create harmony between their profiles and websites. What used to only be possible through the “link in bio” is now available in various forms on the app.

For example, “shoppable” posts are one of the latest features that enable brands to tag products in photos, and direct users straight to a webpage or checkout page with a single click.

Additionally, business accounts can use features of the Instagram Story, such as “swiping up” to redirect users to their site. If your not already utilizing the story feature, we highly recommend you start today.

Story posts are often easier to generate then permanent posts but can be equally effective as a permanent post for the purpose of marketing.

Update Your Links

The link in your bio shouldn’t always be a mere link to the homepage of your site. If you’re constantly promoting new events, products or seasonal collections, update the link accordingly. Instagram is a timely place and our profiles should reflect as such.

Once you’ve established your brand, acknowledge that you’re here to sell or promote specific products or services. While there are many other ways to link to your site on Instagram nowadays, the link in your account bio is the first thing a new user and potential consumer will encounter.

Keep It Simple

While all these features and endless updates might seem overwhelming at times, the goal is to keep it simple for the sake of the user and organic Instagram growth. The founders established the social platform on a very minimalistic level, and the most successful accounts remain true to those roots today.

Achieve clean design, high-quality photos, and engaging captions by adopting a minimalist mindset.

This also relates to how often you post. With one or two high-quality posts per day and a constant Instagram Story, you’ll be well on your way to achieving your branding goals and social media success.

Instagram takeovers can help as well

Instagram takeovers, which use the following of influencers or industry experts, may dramatically increase the visibility of your company. You may attract new audiences that fit your target demographic by reaching out to relevant individuals to take over your Instagram account for a short period of time. By collaborating with reliable influencers, this strategy not only exposes your business to a larger audience but also strengthens its reputation.

When allowing a guest presenter to have creative freedom, it’s important to ensure that their content aligns with your brand’s values and feels authentic. This authenticity can foster real connections and interest from both existing and new followers. Additionally, sharing announcements and sneak peeks about the takeover can build excitement and anticipation, enhancing your brand’s visibility.

By thoughtfully planning and executing Instagram takeovers, businesses can effectively expand their audience, increase engagement, and strengthen their brand presence in the crowded social media landscape.

Conclusion

When used wisely, reviving your company’s branding activities on Instagram may be a game-changer. You may successfully reconnect with current clients and draw in new ones by concentrating on reviving your brand’s visual identity, interacting with your audience in a real manner, and making use of new tools like Instagram Stories, Reels, and live videos.

To make sure your brand’s values and personality shine through in all your posts, stories, and interactions, it’s super important to keep your message and visuals consistent. Plus, by checking out analytics to understand your audience and how well your content is doing, you can keep tweaking your strategy. This way, your efforts to grow on Instagram will align with your business goals and really make a difference.