6 Updates You Should Know About The Instagram Algorithm Change
The new Instagram algorithm change has always been a bit of a mystery, and until recently, Instagram has never directly addressed these changes. Last week, Instagram hosted a select group of reporters at their San Francisco offices to discuss the Instagram algorithm change and the 6 factors they use to determine how to rank posts.
According to TechCrunch, before the switch from chronological order in 2016, users were only seeing 50 percent of their friends posts. Now, it is reported that people see 90 percent of friends’ posts and are spending a lot more time on the app.
So, with this Instagram algorithm change, what exactly factors into what you see on your Instagram feed?
The following 6 factors are how Instagram prioritizes what posts you will see on your Instagram feed (top 3 being the most important):
- Interest: How much Instagram predicts you will care about a post, based on past behavior and machine learning. For example, if you often like, comment, and linger on pictures of puppies, you will be more likely to see more pictures of man’s best friend in your feed.
- Recency: Instagram will prioritize more recent posts over week-old ones.
- Relationship: The more often you interact with a user (commenting and being tagged in their posts) the more often you will see their posts.
- Frequency: If you are opening the app frequently, Instagram will refresh your feed more often.
- Following: The more accounts you are following, the more options Instagram has to show you. So you may see less of a specific account.
- Usage: How long you spend scrolling on the app will determine what posts you see. Shorter periods will result in you seeing only the best posts as opposed to a variety.
Instagram also addressed some common questions and myths about the algorithm change:
- There is no plan to switch back to the old chronological feed.
- Instagram will not favor accounts that use specific features, like Stories and Live.
- Video format no longer takes priority over photos.
- Switching to a business account does not decrease your reach.
- Instagram does not downrank accounts who post too often.
- Shadowbanning is not a real thing- Instagram does not hide posts for using too many hashtags.
With these new changes and statements in mind, make sure to keep focusing on posting quality content that your followers want to see.
According to Recode’s article, a product designer for the Instagram feed stated, “The only way to get your content higher ranked is to produce great content.” In addition, there are always things you can do to increase the chances of someone seeing your post, like adding hashtags and geo-tags. Don’t forget to keep it real and relevant!
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