Free Instagram Business Tools You Can Use To Skyrocket Your Performance

Free Instagram Business Tools You Can Use To Skyrocket Your Performance
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Sam Hackett

Last Updated: Oct 28, 2022

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It’s no secret that Instagram is a key marketing tool for many businesses, and there are many Instagram business tools to help you improve your presence on the app.

With over 1 billion active accounts, 90% of which follow a business on the platform, it’s a key piece of many companies’ marketing strategies.

As with most platforms, though, Instagram can get fairly involved. From feed posts, stories and IGTVs to finding hashtags, measuring engagement and tracking analytics, it can sometimes become overwhelming.

Luckily, though, there are plenty of free Instagram business tools you can use to increase your effectiveness on the platform.

We’re going to look at 12 different tools you can add to your resources to ensure that you’re showing up well for your audience and your business.

Let’s get started.

1. Squarelovin’

Squarelovin’ is an Instagram analytics tool that helps you get the most out of the time you spend on Instagram. We’re starting with them because we believe that knowing your analytics and the insights into your account is key to producing content your followers love and that showcases your brand well.

Squarelovin’ has many great features, but some of the most important are:

  • Engagement analysis to know when your followers want to see your posts
  • Optimization recommendations based on your entire account history
  • Insight into what your followers like and want to see

With these insights you’ll know exactly what types of posts resonate best with your audience and how you can create content that drives engagement and turns followers into customers.

Squarelovin Instagram tool

Squarelovin’ also helps you capture User-Generated Content as another means of creating posts that your followers will love. By using the analytics and insights provided by Squarelovin’, you can rest assured knowing that your posts will be valuable to your followers and perform well. You can say goodbye to guessing about what you have to do to get likes and comments.

2. Preview

So now you know when to post, but what if the best time for your audience is to post at 7pm? If you forget to create your post earlier in the day, you can be scrambling at the last minute to post at the optimal time. Say hello to Preview: your Instagram scheduling tool. Over 4 million people use Preview to create and schedule their posts in advance so they know their audience will be served the right content at the right time.

Preview lets you…

  • Plan unlimited Instagram posts for free
  • Plan images, videos and albums
  • Add quick, last-minute edits
  • Add your team to the account so everyone can plan together
  • Repost without watermarks
  • Manage multiple Instagram accounts
Preview app- Instagram business tool

Reviewers love that Preview saves them time and hassle. One reviewer says “It lets you plan out your whole feed, and then post as you want…Just wish I had found this sooner!!”

With Preview, you can plan from your phone or your computer, and you can see a preview of your grid before you post so you know if something’s going to clash, or if you’ve posted one too many pictures of the company dog recently. Preview has an easy drag-and-drop interface, and you can see your scheduled posts in calendar view, too, so you’re happy with your posting schedule. By adding Preview to your toolbox you’ll know that your posts are ready to publish.

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3. Kicksta Hashtag Generator

Hashtags can sometimes be tricky to find, especially when you’re looking for good, relevant hashtags that will actually help your posts be seen by your ideal followers and customers. Our next Instagram business tool can solve that problem. The Kicksta hashtag generator is your key to finding hashtags that work for your posts.

Hashtag generator
Kicksta hashtag generator- free Instagram business tools

This generator has a simple process:

  • Type in a hashtag you’re already using.
  • See others you might want to consider. 
  • It will show you hashtags that are somehow related to your initial search.

Hashtags are critically important on Instagram, especially with the current algorithm. If you don’t have a strong hashtag strategy, now is the time to invest in it and create a plan to reach new followers. The Kicksta hashtag generator is a great place to start.

4. Kicksta Instagram Engagement Rate Calculator

The number of followers you have on Instagram doesn’t really matter, other than for vanity purposes. What matters is how engaged your followers are. Do they like and comment on your posts frequently? Do they share them with a friend or to their stories? Do they save them for later? All of these actions show that your followers are actively interested in what you’re sharing, which is good for both serving great value and eventually sharing your product or service.

Kicksta has a great engagement rate calculator that will tell you exactly how engaged your followers are.

  • You’ll know your average rate based on likes and comments.
  • If it’s low, it’s time to evaluate your followers and your content.
Kicksta engagement calendar

To use this Instagram business tool, simply type in your username and see how well your followers are engaging with your posts. Having high engagement increases your credibility and helps you appear as an authority in your industry. If you don’t have many people engaging with your posts, it can look like you either boosted your follower count with bots who don’t really exist or that your content isn’t valuable. Monitoring your engagement rate is an important part of a complete Instagram strategy.

5. is a new link in bio tool that let’s you drive traffic from your social media pages with on URL. You get an unlimited number of links to use to turn your social media followers into customers and earn more sales. You can use to:
  • Capture more leads by sending social traffic to your lead generation pages
  • Earning more commissions from affiliate links by consolidating all of them into a single, easy to manage URL.
  • Drive more traffic to your ecommerce store, blog, website, etc.
  • Promote your other social media accounts (i.e. Facebook, Tiktok, Linkedin, Pinterest, Twitter, etc.)
  • Track your link performance through analytics

All of their premium features are free, you just need to sign up with your email. free Instagram business tool

Features include:

  • Unlimited Links
  • Direct Links
  • Link Scheduler
  • Priority Links
  • Link Thumbnail
  • Social Media Links
  • Analytics Clicks, Views, and Click Through Rate
  • Custom Themes
  • Pre-designed Themes
  • Remove Logo
  • Customer Support

6. Adobe Photoshop Express

No list of Instagram business tools would be complete without a great photo editor. The Adobe Photoshop Express is an easy-to-use, high-quality photo editor that lets you improve your photos with just one tap. Create a cohesive feed and brand vibe with consistent editing.

Adobe Photoshop Express is incredibly effective while being super simple.

  • Auto-fix small mistakes or add text and stickers for more fun.
  • Use unique lenses to create photo-editing magic.
  • Post directly to Instagram to save time saving and uploading.
Photoshop Express

The app has an average of 4.7 Stars on Google Play and Apple, and fans can’t stop raving about it. The beauty of Adobe Photoshop Express is that you have some of the power of Photoshop at your fingertips on your phone. Your photos have never looked better.

7. Adobe Spark

Instagram Stories are a great way to engage with your audience, but sometimes you want to share content in a more structured way, rather than off-the-cuff videos. Use Adobe Spark for Story templates to save time while creating beautiful, valuable Stories.

Adobe Spark has an intuitive editing platform so you can get started easily and quickly have a design you’re ready to publish.

  • Create in just a few minutes
  • Share with your followers immediately, or save it for later
  • Get inspired with their existing galleries
Social Graphic Instagram tool

You can use Adobe Spark on your phone or your desktop, so you never have to worry about having beautiful content for your Stories again. Add text or design filters to make sure you stand out. By putting an emphasis on Instagram Stories, you’ll be connecting with your followers in one of the best spots on the platform.

8. Quick

Whether you want to add text to teach something or simply to create aesthetically-pleasing content, writing on photos is a key part of the Instagram platform. Quick is an app that allows you to add text, well, quickly. 

They’ve created a streamlined process to make sure you have great content quickly:

  • TAP: choose your photo easily.
  • TYPE: add your message.
  • STYLE: pick a font and adjust the placement, color and size.
  • SHARE: send it directly to Instagram or save it for later.
  • DONE!
Quick- Free Instagram business tool

Quick has 4.4 Stars in the Apple app store, and one reviewer, Scoouter, wrote “QUICK’S now even better than before…Perfect simple app that does all I need and want…Quick does exactly what I want.”

With an app like Quick, you can make your photos unique in just a few taps. Use this Instagram business tool to create scroll-stopping images that your followers will love to see.

9. Giphy Cam

Gifs, however you choose to pronounce the word, are always a fun thing to share on social! Creating your own is an interesting way to stand out from the crowd online. With Giphy Cam you can upload your own videos and turn them into gifs in minutes.

Giphy Cam has also released an app that makes the experience even easier for you.

  • Record a video on your phone in the Giphy Cam app.
  • Shoot a burst mode gif.
  • Add filters and fun effects to make it your own.
  • Save it or share it directly to Instagram!
Giphy Cam-Free Instagram business tool

Whether you want to upload your gif as a video in your feed or add it to your Stories, videos perform well on Instagram, and everyone loves a good gif making this a great business tool for Instagram. It’s never been easier to make your own that are unique to you and your brand.

10. Hyperlapse

Another unique Instagram business tool is Hyperlapse – which Instagram itself actually created. Hyperlapse allows you to create incredible time lapse videos that showcase, well, anything you want. You can share your morning routine, your workout, a sunset, the way you get your kids to go to bed. If it takes time, you can Hyperlapse it.

Hyperlapse is great for beginners and doesn’t require fancy equipment or even a tripod.

  • Record while moving, because the auto-stabilizer will smooth out your video.
  • Increase your time lapse to up to 12x the initial speed.
  • Start filming immediately.
  • Save to your camera roll or upload it directly.

Users love Hyperlapse and how easy it is to use. It’s intuitive and highly functional, which is exactly what you need when creating content for Instagram. With Hyperlapse you can show your followers something that originally takes a long time in a brief and interesting video.

11. Layout

Sometimes your photos and Stories just need a little something extra…sometimes more pictures. That’s where our next free Instagram business tool takes center stage. Layout is an app, again from Instagram, that helps you create beautiful collages in just a few taps. 

With Layout, you don’t even have to do the difficult part.

  • Choose the photos you like, or take photos from within the app.
  • Layout will automatically show you some suggested collages you can choose from quickly.
  • Then, edit the collage to make it your own.
  • Zoom, resize or flip images easily to create the collage of your dreams.

Users enjoy how easy it is to use Layout.

Free Instagram business tool review

Using Layout is a great way to create meaningful collages that show what you want to convey to your audience. You can immediately upload your collages to Instagram, where you can add filters and make other last-minute editing tweaks. Or, you can save it to your camera roll and edit in another Instagram tool.

12. FilmoraGo

Finally, let’s talk about videos. Video editing is an important part of Instagram, as video is growing in popularity on the app. Between stories, Lives and IGTV, there are so many places you can add video content for your followers. FilmoraGo is a great Instagram business tool because it is a video editing app that is simple-to-use but delivers high-quality results. 

FilmoraGo gives you many of the same features as a desktop video editor, but it’s conveniently located on your phone.

  • Trim video
  • Rearrange clips
  • Volume controls
  • Clip rotation
  • Speed controls
  • Music library
  • Text, stickers, and picture-in-picture capabilities

This is nowhere near an exhaustive list of FilmoraGo’s capabilities, and that’s why users love it. 

Free Instagram business tool review

An easy-to-use, robust video editing app can make all the difference in your Instagram marketing strategy. Whether you want to create long IGTV videos or short 20-second clips for in your feed, FilmoraGo will give you the tools to create polished videos that impress your audience.


So there you have it: 12 free Instagram business tools that will help you skyrocket your Instagram marketing strategy. As with all tools and strategies, it’s best if you use a few of these in conjunction with one another. That way you can take the best of multiple platforms to show up on Instagram in a strategic, powerful way.

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