How to Create Shoppable Instagram Posts and Stories

October 8, 2018 by Alexz Miller

Last Updated: September 17, 2019

Buckle up! Shoppable Instagram feeds are here to completely revolutionize the way you do business.

If you are an e-commerce brand advertising on Instagram, one of the biggest struggles has always been finding ways to convert your loyal Instagram followers into actual paying customers.

Now, businesses are able to monetize their audiences with shoppable Instagram feeds

The Potential of Shopping on Instagram

With nearly 80% of users following at least one brand on Instagram, it’s no secret that Instagram is one of the most popular social media platforms to market on today.

Rather, what’s really impressive is the revenue potential it has for businesses looking to gain a steady flow of customers.

A recent survey found that 72% of users actually use Instagram to discover new products.

With clear intent to shop on Instagram, marketers should be asking themselves, “How do we make it as easy as possible for Instagrammers to make a purchase?

Previously, the most difficult things about running a business on Instagram was the inability to share clickable links from product pictures to a cart.

At best, you could try and direct users to a URL in your profile, but let’s be honest, the #linkinbio is a bit of a long-shot.

New Instagram features and integrations are making it easier than ever to simplify the buying process for consumers.

Here are the 3 tops ways to create a shoppable Instagram for your e-commerce store.

1. Link Your Shopify Store To Your Instagram Account

The online commerce giant, Shopify, was one of the first to recognize this need and created the leading third-party integration for shopping on Instagram.

By linking your Instagram account to your Shopify Store, you will provide your followers with a glitch-free in-app shopping experience, right from discovery to checkout.

As an added benefit, you will maintain a single inventory that’s synced across all your channels, including online marketplaces, social media, and online stores.

To add the products you have on Shopify to your Instagram business profile, you first have to add the Instagram Sales Channel.

Here’s how you can do it!

  1. Open the Shopify admin, and click on the plus sign next to the sales channel.
  2. Scroll and select Instagram.
  3. Log in to your Facebook page and authenticate your Instagram account.

Your account will then be reviewed. Once approved, you can manage your product catalog by following the steps below:

  1. On Instagram, open your business profile options and go to “Settings”.
  2. Click on the “Shopping” under the “Business Settings” section.
  3. Select the store you want to add.
  4. Make sure you have a Facebook catalog linked to your profile.
  5. In Instagram, you will find all products from the catalog, as they are synced.

How to links Instagram and Shopfiy Account

Once your product catalogs are sorted, you’re ready to sell your products!

2. Create a Shoppable Instagram with Product Tagging?

If you do not have a Shopify store, fear not.

With Instagram’s native integration called “Instagram Shoppable Posts”, a single tap can help you sell your products faster.

Once you have been approved for selling on Instagram, tagging your products on Instagram is really simple. So, get ready to sell!

First, enable the ability to feature products:

  1. On Instagram, open your business profile options and go to “Settings”.
  2. Click on the “Shopping” under the “Business Settings” section.
  3. Select a product catalog to connect to your business profile
  4. Tap Done

How to Create a shoppable Instagram feed

After that easy technical set up, you’re ready to start tagging products in your posts.

  1. Select a photo and add a caption, effects, and filters
  2. Tap the products in the photo that you want to tag
  3. Enter the names of the products you want to tag, then select them as they appear in the search box
  4. Tap Done
  5. Tap Share

How to tag products on Instagram

3. Add Product Sticker to Instagram Stories

So now that your IG feed is fully shoppable, let’s not forget Instagram stories.

Instagram is consistently working to further optimize their e-commerce opportunities. One of their latest offerings is the ‘Instagram Stories Stickers’!

With the shoppable Instagram stories stickers, ALL businesses can tag physical products from their inventories or e-commerce platforms.

How to Add Product Sticker to Instagram Stories

This is especially good news for small businesses with less than 10,000 followers who have not unlocked that coveted swipe-up feature yet.

Here’s how to add product stickers in your stories:

  1. Select a photo or video to upload to your story
  2. Select the product sticker from the sticker tray
  3. Select the product from your catalog that you want to feature
  4. Move the product sticker to where you would like it to appear on your story. Note: Text color of the product sticker can be changed by tapping the sticker.
  5. Share your story

So, How do Shoppable Instagram Feeds Work?

Let’s take a step back to see what the customer experience will be once you implement your shoppable Instagram.

Whether you are creating a IG story or post, your customers will be able to see a white icon notifying them your image is a shoppable Instagram post.

By tapping the icon, the customer will be able to trigger a pop-up with the name and price of the product.

The user can then click for more details about the products and have the option to go to your website to make a purchase.

How do Shoppable Instagram Feeds Work?

Coming Soon: An Instagram Stand-Alone Shopping App!

These new shopping features and integrations for Instagram are HUGE for e-commerce brands to bridge the gap between follower and customers.

However, they do require customers to leave the Instagram app, go through your website checkout process, and then enter in their payment method.

While these direct links to certain products simplifies checkout greatly, we all know that the fewer steps in the buying process, the better.

Instagram knows that too! It is believed that they will soon launch a standalone shopping app called ‘IG Shopping’. The app will allow users to check out the collections of the merchants they follow and purchase directly in the new app.

This app is expected to help Instagram expand its e-commerce footprint and develop independent revenue sources, while improving the shopping experience for end-users

New Instagram Shopping App


Adding a shoppable tag is as easy as tagging your friends on Facebook. But, the impact the tag can have on your business is enormous.

Your customers will love the seamless purchasing experience that shoppable Instagram tags provide. It will undoubtedly help you grow your business.

Shoppable Instagram has ushered in a new era of engaging customers, and offering them a smooth in-app buying experience.

Due to its visual appeal, Instagram has a natural affinity to drive conversions. For businesses, this means cash counters going cha-ching! And for Instagram… Well, it’s just another step towards claiming the top spot in the e-commerce world!

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