How to Build your Brand on Instagram

If you’re an Instagram marketer or are flirting with the idea of using the image- and video-sharing platform as a way to generate leads for your company, you’ve probably read a few how-to pieces on building a top-notch brand presence on Instagram. They’re great. They do their job extremely well. To be honest, you might even have read a few of them here on our ever-expanding Kickstagram blog.

But, here’s the deal—there’s more to Instagram marketing magic than the right hashtag, a few motivational quotes and a behind-the-scenes look at how your company functions on a daily basis. Don’t get us wrong—if you’re not doing each of the aforementioned, your Instagram presence will suffer.

That said, today, we’ve got a bit more for you. Ready to spread those proverbial wings of yours and fly a little higher? If so, the following four Instagram marketing tactics are sure to be right up your alley. They’re different from what you’re probably used to hearing, but are sure to get the job done. Enjoy!

Develop an Actionable Hashtag

Copywriters always ensure to include strategically placed calls to action in their copy on Instagram. Even though Instagram captions are brief, every word counts in your Instagram marketing strategies and Instagram branding tips. Hashtags play a crucial role too—not just any hashtag will suffice; aim for actionable Instagram hashtags. When your words prompt viewers to engage with your brand’s suggestions, it strengthens the emotional connection. Nike’s #ChooseYourWinter campaign exemplifies this approach, transforming how people spent their winter months. This interaction goes beyond likes, driving real customer conversion—a key element in social media marketing on Instagram and your Instagram PR strategy for Instagram for business.

Align Your Message With a Good Cause

For brands on Instagram, social media marketing partnerships are golden. But you don’t necessarily need to limit yourself to working with brands and individuals that occupy your same niche. Instead, look to implement some PR savvy into your Instagram marketing. Listen, this isn’t a time for glittering generalities—stand for something you genuinely care about.

From those basic Instagram marketing articles of which were previously made mention, you learned that blatant self-promotion is a big no-no for getting Instagram users to fall in love with your brand. When you align your company with a good cause, it’s much easier to look outward with your content. People like this and will nearly always respond positively.

Relate to Your Audience While Maintaining Your Brand Image

This is one of those Instagram marketing tactics that’s easier said than done. Why? Well, companies want to produce awesome content to help solidify a great brand image, but they want to also differentiate themselves from what their competitors are doing. Basically, it’s hard to be both unique and industry-specific at the same time.

Fortunately, managing your Instagram presence doesn’t have to be a constant headache for you and your team. Consider this: who is your ideal follower, and why are they on Instagram? Answering these questions might divert you slightly from your business’s core focus, but finding common ground between your passions and those of your ideal viewer will significantly boost your Instagram marketing strategies and Instagram branding tips. 

This approach ensures your social media marketing on Instagram is more effective. Identifying this connection also enhances your Instagram PR strategy and use of actionable Instagram hashtags for Instagram for business.

Keep Your Posting Frequency to a Minimum

Building your brand on Instagram involves more than just pushing out frequent content. Some brands focus too much on publishing without maintaining quality. Unlike Twitter, where over-posting can lead to unfollows, the same applies to Instagram. Avoid overwhelming your followers. Nobody enjoys being bombarded. We’ve all seen that overly enthusiastic parent flooding timelines with baby pictures. Don’t let your brand become that. It only hinders your Instagram marketing tactics and brand presence. Quality over quantity ensures a positive impact.

Parting Thoughts

Instagram is about as simple of a social network as there is. Yet, what’s unusual about all of this ‘Gram marketing goodness is that, when done correctly, things can quickly become complex. As such, it’s important to use creativity and out-of-the-box thinking to your advantage.

The above four tips—combined with a bit of common sense, mind you—do just that. Use them often and you’ll soon see more quality posts, follower interaction and lead generation than you ever thought possible on Instagram.