Ampfluence vs Kicksta: Is Ampfluence Worth All The Hype?
Instagram growth services like Kicksta and Ampfluence promise to grow Instagrammer’s follower counts. While there are many services that strive to achieve this goal, it can be tough to know which ones are the real deal.
In this article, we’re going to go behind the scenes and take an in-depth look at Kicksta and Ampfluence. We’ll compare their sign-up process, features, targeting, reporting, pricing, and support and customer service to see whether these services can really help you grow your business.
Creating An Account
The first thing you’ll do whether you’re using Kicksta or Ampfluence is sign up for an account. So, let’s take a look at what the account creation process looks like in each of them.
Ampfluence’s signup process is pretty straightforward. To get started, you just click the “Sign Up” button on the top right of its homepage:
From there, you’ll be able to select which plan you want to subscribe to. After that, you’ll simply need to checkout like you would for any other product you’d buy online:
And that’s that! Once you pay, your account will be set up. This process should be familiar to anyone who’s paid for a SaaS tool before.
Kicksta follows the same process as Ampfluence. To sign up, click the “Start my growth” button at the top right:
You’ll be redirected to the plan selection page. After that, you’ll simply need to enter your email and card number to sign up:
Once you’re all finished setting up your account, you can start making use of Kicksta’s and Amplfuence’s follower-building features.
Ampfluence is not so much a tool as it is a mini-Instagram growth agency. Ampfluence focuses on a human connection: it advertises that there are no bots involved and all the growth is 100% human-powered.
So, what exactly does Ampfluence do for you? Upon signup, you’ll have a consultation, during which you’ll discuss your audience. This will inform how Ampfluence performs its targeting. After that, the Ampfluence team will research what’s working with your target audience and identify accounts that other brands in your industry might follow.
Once the strategy is set, Ampfluence begins engaging with other accounts through likes, comments, and follows to grow your account. For an additional fee, Ampfluence will also schedule posts and create images for you.
Kicksta uses artificial intelligence to engage with similar accounts in hopes that some of the people you engage with will follow you back.
The process is quite simple: you start by letting Kicksta know which accounts are similar to your own. Then, Kicksta automatically likes the post of people who follow those accounts. When those people get a notification that you’ve liked one of their posts, they’ll likely view your profile out of curiosity. If you have good, relevant content, it’s likely they’ll follow you back.
Targeting concerns how an Instagram growth service decides which users to interact with. If targeting isn’t precise, the service won’t get very far.
When using Ampfluence, you’ll be relying on the people on the Ampfluence team to make targeting decisions. Unlike Kicksta, Ampfluence is not an app with a user interface, so you sacrifice some direct control for the potential benefit of having someone else make decisions for you.
If the person running your account is experienced and skilled, this is a worthwhile trade off. But unfortunately there’s no way to tell before you give it a go.
Kicksta gives users complete control over their targeting preferences. When you start using Kicksta, you’ll be asked to select up to 40 profiles (if you’re using the Premium Plan) that are similar to yours.
From there, Kicksta will begin auto-engaging with those profiles’ followers. In this way, you have fairly direct control over which accounts you’re targeting without needing to rely on anyone else.
One of the most important parts of any marketing effort is the metrics that show you how you’re doing. Without seeing hard data, you won’t be able to tell if you’ve made any progress — or even gone in the completely wrong direction.
Unfortunately, Ampfluence doesn’t provide any information about how its reporting works. Since the company is run more like an agency, it seems to provide a more hands-off approach, in which reports are considered internally. For example, Ampfluence notes that its team will monitor what’s working to look for ways to improve and optimize its growth efforts.
Ampfluence also advertises two levels of reporting: standard and custom. However, it doesn’t provide any information on what the difference between standard and custom reporting is.
To measure whether Kicksta is working, you need only rely on your follower count and Instagram’s built-in monitoring tools. Since you are in near full control of Kicksta’s targeting and growth efforts, you can change up your targeting settings if you see that you aren’t getting as many followers as you had hoped, if your new-follower rate is slowing down, etc. You can also see on your Kicksta dashboard how your target accounts are performing and how many new followers you have gained.
You can also see on your Kicksta dashboard how your target accounts are performing, how many new followers you have gained, and suggestions for new targets.
The value of Instagram growth services come from the time they can save you. While you can manually grow your account by liking, commenting, and following other users, it’s a tedious task that can take up hours of your time. Because you can get the same results for free, Instagram growth services need to be priced so that you can make more money in your new free time than you spend on the service.
Ampfluence has three pricing tiers:
- Engagement: Costs $129/month and includes:
- Automatically likes posts
- Targeted audience
- Email support
- Growth: Costs $199/month and includes everything in the Engagement plan plus:
- An average of 250+ organic followers (this is suspicious)
- Hashtag research
- Standard reporting
- Growth x2: Costs $299/month and includes everything in Growth plus:
- An average of 500+ organic followers (this is also suspicious)
- Hashtag influencer and collab research
- Priority support
- Custom reporting
There are a few red flags here. First, it’s dubious to claim that accounts will be gaining any particular number of followers per month. While these averages may be accurate, it’s similar to the many fake-follower “growth services” out there that guarantee a certain number of followers for a price. Real Instagram growth is generally somewhat unpredictable.
Secondly, despite putting a focus on the human connection, Ampfluence only offers email support for the first two tiers, and priority support (the details of which are unclear) is only available at the highest tier. This is somewhat concerning given that the main benefit of Ampfluence over other services is that it’s powered by humans.
Kicksta’s pricing is straightforward. There are two plans available:
- Standard: Costs $49/month and includes:
- Video onboarding
- Up to 10 targets
- Premium: Costs $99/month and includes everything in Standard plus:
- Up to 40 targets
- VIP email support
- Live chat support
- Advanced targeting
Interestingly enough, Kicksta’s pricing both undercuts Ampfluence’s and offers more support features, despite Ampfluence’s focus on the human connection.
Support And Customer Service
It’s inevitable that you’ll have questions when using a new service or software, so it’s important that you can easily reach someone to help you smooth out any kinks you encounter along the way. Here’s how Kicksta’s and Ampfluence’s customer service compare.
Ampfluence Support And Customer Service
Despite its claim to fame as a human-powered service, Ampfluence doesn’t give all that many ways for you to actually get in touch with a real human. Unless you sign up for the highest tier plan for $299/month, you’ll only have access to email support. After moving into the Growth x2 plan, you’ll gain access to priority support, but it’s not clear what that entails.
Kicksta Support And Customer Service
When you sign up with Kicksta, you’ll get video onboarding right off the bat. The Standard plan includes email support, but if you upgrade to the Premium plan, you’ll also have access to VIP email support and live chat support. Both of these reduce response times and make it easier to get help when you really need it.
Kicksta Vs Ampfluence: Which Should You Choose?
Kicksta and Ampfluence both hope to achieve the same goal but have very different ways of doing it. Kicksta lets users set their own targeting preferences to hone in their audience, while Ampfluence puts that control in the hands of its internal team.
While Ampfluence proudly advertises that it’s 100% human powered, its features don’t seem to show that. Customer support doesn’t appear to be a priority, and the company’s strategies are a bit obscured due to the focus on the internal team.
Kicksta forces users to get more involved in their own targeting, but provides more customer support at a lower price. Additionally, the targeting process is very clear, unlike Ampfluence’s, which is somewhat shrouded in mystery.
Overall, Instagrammers will need to decide between a tool that speeds up their growth process while still giving them full control, or outsourcing the process entirely to someone who may or may not be able to do it better than you.
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